27/06/2017
With Cannes wrapping up last week we thought this would be a great opportunity to highlight some of our favourite work, starting with "We're the Superhumans". We can’t imagine anyone thinking that this campaign wouldn't receive critical acclaim at the advertising festival, just looking at the YouTube page for this campaign it's easy to see that. Over 8 million views is nothing to laugh at.
We could sit here and gush at just how beautifully shot this piece is, with action shot after action shot. It is constantly captivating with each and every frame. We could wax lyrical about how the up-tempo music gets us excited when we hear it and how the lyrics are so infectious with positivity and inspiration it's hard not to be grinning ear to ear while listening. But as impressive as the things we have mentioned here are (and so many more), the truly stand out part of it all was watching people labelled to have disabilities achieve feats that were nothing short of extraordinary, exceptional, phenomenal and stupendous, simply put they were nothing short of Superhuman.
Big congratulations to Chris Bovill, John Allison, Alice Tonge, Richard Biggs, Jolyon White and every other extremely talented person involved in the creation of this. Take a bow!
Channel 4 is proud to present the 3-minute trailer for the Rio 2016 Paralympic Games. Signed & Subtitled and Audio Described versions are available in the pl...
