The Marketing Matrix

13/07/2023

Shaping up to be a great event.

Delighted to be joined by Emma Tarring from The Marketing Matrix in a week’s time to guide us through 10 Ways content can attract your ideal clients.

There is still time to get your ticket and secure your spot.

In this session, you will:

💫 Make friends with Google so your content gets found
💫 Understand how AI can help produce content
💫 Create an irresistible ‘lead magnet’ that people will give their email addresses to access
💫 Use channels that you may not have thought of to get your content seen by more people

Secure your spot via Eventbrite: https://www.eventbrite.co.uk/e/10-ways-content-can-attract-your-ideal-clients-tickets-618877428047

31/01/2023

“Attract the best but welcome the rest!”

When you spend time thinking about your Ideal Client, defining exactly what it is that makes them perfect for you, there are risks and benefits to this tunnel vision.

The usual process with our clients is deep resistance to the idea of choosing an ideal client, (‘But I can help everyone!’) soon followed by a deep attachment to that ideal person to the exclusion of all others.

The reason why choosing your ideal client is such important work is to make sure that you’re solving a really specific problem for an individual human being, using their language while getting to understand exactly who they are and what’s important to them.

This clarity helps you find them and makes sure every second of time and money marketing your business is well spent.

But if a prospect doesn’t tick all your Ideal Client boxes, you don’t need to push them away!

It does mean that you’ll work with them with your eyes fully open.

There is only one attribute that we never compromise on and that has served us very well over the years.

Our Ideal Clients are ‘smiley’ and so they’re great fun to work with! 😃

Do you have a non-negotiable attribute for your Ideal Client?

26/01/2023

Just like exercise, when you’re too busy, or you just aren’t in the mood to do marketing, you probably won’t feel the impact of missing a week or two straight away.

But you will notice it in 2, 3 or 4 months’ time when your pipeline is scarily empty and realise you have a mountain to climb with nothing to help spur you up it.

So if you have a consultancy business and feel as if you could do with some support, guidance and motivation to help you get your pipeline fighting fit, please get in touch and let’s have a chat about how our Marketing Action Plan will help.

16/01/2023

Our January B2B networking meeting is on Zoom on Thursday 19th.

Come along to get to know a group of B2B professionals who have escaped corporate life to start their own consultancy, coaching or expert business.

Together we can help each other create and grow businesses that give us the freedom and control we need to thrive.

www.thecorporateescapeclub.co.uk/book

13/01/2023

If you’ve felt battered by the last few years and your business seems like a tiny boat in stormy seas, it can be tempting to want to head for safe harbour by saying things like:

“This year, I just want to do what I do and maintain what I have.”

“This year, I just want things to go smoothly and not have to deal with any major changes.”

But if there’s one thing we know after decades in business, there will always be problems to solve and challenges to overcome.

If you’re not actively motoring forward, you’ll find yourself drifting off course, away from your goals and your true potential.

Let us help you steer your ship towards calmer waters with a clear chart to help you navigate swells and squalls confidently, with the right equipment on board.

Stop bailing and start nailing the Vivid Vision for your business!

Come along to our in-person Vivid Business Vision workshop in Walton-on-Thames on 24th January.

Book your spot here:

www.thecorporateescapeclub.co.uk/book

06/01/2023

The idea for your new business probably buzzed around your brain like a frenetic bee for months (or even years?) before you took that first step.

The excitement you felt about the difference you could make for your future clients felt intoxicating!

It probably became difficult to sleep for thinking about it and we bet you had oodles of notebooks filled with your plans and dreams.

But as time goes on, the realities of running a B2B business means enthusiasm can fade.

Your Big Hairy Audacious Goals might shrink - or just feel completely unattainable.

We have a way to you get back in touch with those exciting big plans that are bubbling under the surface of your business.

And rediscover the buzz that drives action and results.

Come along to our in-person Vivid Business Vision workshop on 24th January and get your mojo back.
www.thecorporateescapeclub.co.uk/book

Book by midnight on Friday and save £50!

04/01/2023

Are you feeling happy and hopeful about 2023. Or a bit frustrated and fearful?

Either way, setting out the Vivid Vision for your Business will give you the clarity you need to grow.

As part of our Corporate Escape Club community, we're hosting an in-person workshop to take you through a step-by-step process that will help you set achievable goals and make the impossible bring the vision for your business to life.

Join us on 24th January in Walton-on-Thames.

Book by 6th January for £50 off.

www.thecorporateescapeclub.co.uk/book

04/01/2023

Are you thinking about starting your own consultancy business?

If so, you are cordially invited to our next Corporate Escape Club meeting on Zoom on Thursday 19th January from 9.30 - 11.30am.

As an aspiring 'corporate escape artist' you'll meet others who have made the leap into business ownership and get inspired by their escape stories.

If you’re still in the corporate world, don’t worry, all our attendees agree not to share information about people whose escape is still in progress!

You can book your place here: https://buff.ly/3Dgjsjj

28/12/2022

We absolutely love this review -

This was a great marketing strategy, brand and website to work on with a team that takes design very seriously!

"FORM Design Group initially approached the Marketing Matrix as we were eager to try and improve our profile and generally ‘freshen things up’.

However, through this process, Emma and Anneve opened our eyes to a whole new world when it comes to marketing. They thoroughly interrogated us and gained a clear understanding of our business and our aims and objectives.

From this, they developed a clear and concise strategy and a brand identity which has been very well received by our clients and is becoming key to attracting new business.

We didn’t just get the ‘freshen up’ we got the full ‘wax and polish’.

We would highly recommend the Marketing Matrix as a key tool to developing your business."

21/12/2022

As a consultant, it’s so tempting to think you can help ‘anyone’.

But this is a surefire way to end up marketing to no-one!

We help our clients define their ideal clients and get really clear about the problem they solve for them.

Book a no-obligation call with us and we’ll help you get started, attracting your ideal consultancy clients https://buff.ly/3njy2Bn

13/12/2022

Looking forward to speaking to this fantastic group.

Find out why email marketing is effective for your HR business

13/12/2022

When we first meet owners of consultancy or expert businesses, many of them tell us that they don’t know how or where to start marketing.

Does that sound like you?

Then we can help!

We can create your Marketing Action Plan (MAP) - a step-by-step plan with simple, affordable and ‘doable’ actions that will help you get in front of ideal clients and promote your business with confidence.

Discover more on our website here: https://buff.ly/3l10IwO