Grounded Research

Grounded Research Helping organisations in food, drink and agriculture hear and respond to what their audience wants

๐ŸŒ Market research for people who care.Weโ€™re building a community of conscious consumers โ€” and weโ€™d love for you to be pa...
10/05/2025

๐ŸŒ Market research for people who care.
Weโ€™re building a community of conscious consumers โ€” and weโ€™d love for you to be part of it.
Your views on food, sustainability, health and ethics can help shape better choices for everyone.
Want to join the conversation?

๐Ÿ If youโ€™re planting for pollinators or shopping to save wildlife, we want your insight.Help shape a more biodiverse foo...
08/05/2025

๐Ÿ If youโ€™re planting for pollinators or shopping to save wildlife, we want your insight.
Help shape a more biodiverse food system by joining our research panel.

๐ŸŽ Sick of your fruit being shrink-wrapped in plastic?So are we. Join the movement for smarter food packaging by sharing ...
05/05/2025

๐ŸŽ Sick of your fruit being shrink-wrapped in plastic?
So are we. Join the movement for smarter food packaging by sharing your views.

๐Ÿšข If youโ€™re thinking more about food miles than air miles, we want your voice in our research.Join our community of cons...
02/05/2025

๐Ÿšข If youโ€™re thinking more about food miles than air miles, we want your voice in our research.
Join our community of conscious consumers.

๐ŸŸ If you check the label before the price, youโ€™re our kind of person.Share your thoughts on ultra-processed food and oth...
30/04/2025

๐ŸŸ If you check the label before the price, youโ€™re our kind of person.
Share your thoughts on ultra-processed food and other food issues and help influence change. Sign up link in the bio.

๐ŸŒฑ Going plant-based or just adding more pulses to your plate?Join our conscious consumer panel and help drive better foo...
27/04/2025

๐ŸŒฑ Going plant-based or just adding more pulses to your plate?
Join our conscious consumer panel and help drive better food decisions.

๐Ÿซ Matcha, mushroom coffee, or macro bars โ€” if youโ€™ve tried it, we want to know why!Join a research panel that feeds your...
24/04/2025

๐Ÿซ Matcha, mushroom coffee, or macro bars โ€” if youโ€™ve tried it, we want to know why!
Join a research panel that feeds your curiosity and shapes the future of food.

๐Ÿ’ง Tired of pollution in rivers and seas? Your food choices can help change that.Join a panel thatโ€™s diving deep into wat...
22/04/2025

๐Ÿ’ง Tired of pollution in rivers and seas? Your food choices can help change that.
Join a panel thatโ€™s diving deep into water-conscious living.

๐Ÿฅš Boiled, fried, or free range?If you care about where your food comes from and how it's produced, we want to hear from ...
22/04/2025

๐Ÿฅš Boiled, fried, or free range?
If you care about where your food comes from and how it's produced, we want to hear from you.
Join a research community that gives conscious consumers a voice.

๐ŸŒฑ Know Your Labels: What Do They Really Mean? ๐Ÿพ๐ŸŽ๐ŸŸWhen you see labels like RSPCA Assured, Red Tractor, or Organic on your...
10/12/2024

๐ŸŒฑ Know Your Labels: What Do They Really Mean? ๐Ÿพ๐ŸŽ๐ŸŸ

When you see labels like RSPCA Assured, Red Tractor, or Organic on your food, do you know what they stand for? ๐Ÿค” From animal welfare to pesticide use, traceability, and sustainability, these certifications represent the values behind the products you buy. ๐Ÿ’กโœจ

Our latest guide breaks down the top UK food labelling standards in the UK, helping you make informed choices that align with your values. ๐Ÿ’š Whether you're looking to support higher welfare practices, protect the environment, or ensure fair trade, weโ€™ve got you covered.

โœ”๏ธ Want to know which labels promote sustainable farming?
โœ”๏ธ Curious about certifications that go beyond animal welfare to address worker rights and ethical considerations?
โœ”๏ธ Looking for guidance on eco-friendly and health-conscious shopping?

Check out the guide now! ๐Ÿ“– Link:
https://www.groundedresearch.co.uk/post/labelling-blindness

๐Ÿ’ฌ Let us know in the comments which labels you look for and why! ๐Ÿ›’๐ŸŒ

๐Ÿšœ The NFU met with Defra and Treasury officials to discuss the severe impact of proposed Inheritance Tax changes on fami...
08/11/2024

๐Ÿšœ The NFU met with Defra and Treasury officials to discuss the severe impact of proposed Inheritance Tax changes on family farms, stressing that this policy could jeopardise British food production and long-term food security.

๐ŸŽ Jazz apples shone at the National Fruit Show, with Chandler & Dunn winning seven awards, including the NFU Prize for Best Exhibit in Show, and will present their award-winning variety at a special tasting at Buckingham Palace.

๐ŸŽ„ Coca-Colaโ€™s festive 'Holidays Are Coming' Christmas advert will be fully created with artificial intelligence this year, featuring the iconic delivery lorry and a new digital experience allowing consumers to engage with Santa via a QR code.

๐Ÿ“บ Itโ€™s the battle for the best Christmas ad of 2024 as retailers start releasing their festive adverts! What's your favourite ?

๐ŸŒฑ Plant Based World Expo is set for November 13-14 at Excel London, bringing together over 4,000 stakeholders to explore new opportunities in the rapidly growing $11.3 billion plant-based market.

๐Ÿฅ› The Gym Kitchen is launching a NEW High Protein Skimmed Milk in Tesco this month, with 60g of protein per 1L bottle, targeting health-conscious consumers with a fat-free, no added sugars formula marking their first entry into the chilled dairy milk category!

๐ŸดWhat's NEW Wednesday ๐Ÿด9/10 for taste, but the name really makes it sound like musty old mayo! ๐Ÿค”
06/11/2024

๐ŸดWhat's NEW Wednesday ๐Ÿด9/10 for taste, but the name really makes it sound like musty old mayo! ๐Ÿค”

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Wednesday 9am - 5pm
Thursday 9am - 5pm
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