Account Management Skills

Account Management Skills Helping creative agency leaders grow existing business by training their account management team | g

Having spent nearly 25 years working in account management in the ad industry with little or no training, I'm passionate about giving account managers in creative agencies starting out in their career access to guidance, tips, training programmes and strategies to help them develop client relationships and grow agency business.

A real honour to run this digital day with the students of Moon Hall School Reigate
12/11/2025

A real honour to run this digital day with the students of Moon Hall School Reigate

10/12/2024

What steps can you take as an agency owner to add more value to clients and grow your accounts? Karl Sakas will be interviewing Jenny Plant, owner of Account Management Skills, about creating more predictable account growth on Tuesday, December 10th at 12 pm EST (5pm GMT).

RSVP now to submit your questions to Jenny and get access to the free live event via Zoom plus the recording afterward: https://sakasandcompany.com/officehours

08/02/2024

The agency's leaky bucket.

Often we are chasing new clients and forgetting about helping the existing ones.

We can help them with:

* Additional ideas to solve their business challenges
* More solutions to help them reach their business goals
* Our expertise / training for their colleagues and other parts of their business
* Our knowledge of what's changing in the market to keep them current
* Our thinking about what's working / not working with other clients we work with
* Ideas about their future opportunities we're seeing coming up
* Advice for what they need to consider for their next step

New business is expensive. Your existing clients want you to be proactive.

Spending time helping your existing clients is an opportunity to add value to your client's business and grow yours.

Your account management team are the agency's untapped superpower when it comes to identifying ways we can help beyond the current brief.

They are speaking to the clients on a regular basis, they understand their priorities and problems.

What are you doing to ensure your client knows you can help beyond the brief?

DM me if you'd like to chat about training for your account management team, I'm opening enrolments for the Account Accelerator, a 12 month training and coaching programme that starts on March 5th and places are limited.

Making memories with the fam
20/01/2024

Making memories with the fam

OMG played virtual Squid Games today. What an absolute blast! Highly recommend!!
11/12/2023

OMG played virtual Squid Games today. What an absolute blast! Highly recommend!!

Strolling round Rome after seeing the pope for 30 seconds after we missed his Sunday address at the Vatican 🙄
19/11/2023

Strolling round Rome after seeing the pope for 30 seconds after we missed his Sunday address at the Vatican 🙄

Incredible sight 🤩
18/11/2023

Incredible sight 🤩

Thank you for a wonderful evening. Great company 🥰
23/09/2023

Thank you for a wonderful evening. Great company 🥰

What do creatives think of account managers?In my latest podcast, Creative Director Joey Tackett, founder of Hey Joey St...
05/09/2023

What do creatives think of account managers?

In my latest podcast, Creative Director Joey Tackett, founder of Hey Joey Studio shares some valuable insights for account managers who want to have successful relationships with their creative team including;

* The key skills AMs need to be respected
* Why the relationship can break down and what to do about it
* How Joey diffuses tension between the AM and creative team
* Some creative tips for making your client presentations more impactful

If you're an agency account manager or account director keen to avoid a break down in internal communications, have a listen.

You can listen the whole episode and find more of my podcast episodes here: https://www.accountmanagementskills.com/podcast

22/08/2023

What AI tools are helping you systemise your agency processes?

In my latest podcast episode, Dale Bertrand, Founder at SEO strategy agency Fire&Spark explains how he uses AI-based keyword predictors.

His agency has systemised every process using AI tools including;

* traffic drop diagnosis
* building proposals
* responding to RFPs..and many more

Are you taking a similar approach?

You can listen to the full episode or read the transcript here: https://accountmanagementskills.com/how-an-seo-agency-is-automating-their-internal-workflow-using-ai-tools-with-dale-bertrand/

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