Studio Amore

22/09/2026

Want to burn your brand? Here’s a good place to start.
There are plenty of ways to make a brand forgettable — chasing trends, trying to appeal to everyone, changing direction every five minutes…

So here are 10 Ways to Burn Your Brand 05-07
Some might feel uncomfortably familiar.

Save this one. The final part is coming.

15/09/2026

A website isn't good or bad because of the software it was built with.

Squarespace. Wix. Framer. Webflow. WordPress. AI.

They're tools.

Just like Photoshop doesn't make someone a great designer, and an expensive camera doesn't make someone a great photographer.

The platform doesn't decide whether a website understands your audience, communicates what makes you different or gives someone a reason to choose you.

The thinking behind it does.

And using AI for parts of the process doesn't suddenly remove the thinking, judgement or creativity behind the result either.

Choose the right tool for the job.

Then make something worth looking at.

Built with intent.

11/09/2026

From first sketch to the streets of Stockton Heath.

The Progress identity was built around strength, movement and the potential to keep moving forward. Now it’s left the screen and taken its place above the door.

This is what branding is all about.

10/09/2026

09/09/2026

Same software. Same platform. Not the same standard.
The tools are available to everyone. What matters is the thinking, taste and craft of the person using them.

You’re not paying for the software. You’re paying for what someone can do with it.

26/08/2026

How much should a logo actually cost?

£50? £200? £500+?

The answer depends on what you actually need.

Because there’s a big difference between buying a logo and investing in a brand built to stand apart.

Here’s why