27/05/2026
We tested mortgage brokers in ChatGPT to see which businesses AI systems actually recommend to first-time buyers.
What’s interesting isn’t just *who* appeared.
It’s *why* they appeared.
The businesses consistently recommended by AI tended to have:
* strong reviews
* clear topical authority
* repeated citations across the web
* consistent trust signals
This is the shift many businesses still haven’t fully recognised.
Visibility is increasingly moving from:
“Who ranks highest?”
to:
“Who does AI trust enough to recommend?”
The rules of discoverability are changing fast.
