Mimi.G.Consulting

Mimi.G.Consulting Websites, PPC, SEO, AEO/AIO, Paid Ads Management,
I help founders and service-based businesses grow with clarity, and strategy that works. No confusing fluff.
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About Mimi G Consulting & Creative
Strategic Marketing | Websites | Paid Ads | Growth Consulting | Content Creation etc

Welcome to Mimi G Consulting; where marketing meets clarity, creativity, and commercial success. I help founders, consultants, and premium service-based businesses grow with purposeful marketing that actually works. Whether you need a high-converting website, strategic marketing

support, or someone to run effective paid ads; I’m here to help. With 20+ years of experience helping brands like Aston Martin, Pearl Yachts, SmartEducator, and boutique service businesses, I combine data-led strategy with emotionally intelligent marketing. What I Offer:
✔️ Beautiful, conversion-ready websites
✔️ Paid ads strategy & campaign management (Meta, Google, LinkedIn)
✔️ Brand messaging & content that connects
✔️ Strategic marketing consulting; full funnel growth plans
✔️ Email sequences, nurture funnels & launch plans

No agency overwhelm. Just clear, focused marketing to help your business grow; sustainably and profitably. Ready to scale with clarity and confidence?
→ Book a free discovery call or drop me a message.

The best brief I have ever received started with: you know me, just make it beautiful.Natalia Woods is a children’s auth...
27/05/2026

The best brief I have ever received started with: you know me, just make it beautiful.

Natalia Woods is a children’s author and one of my oldest friends. She wrote Buddy and the Great Pet Rescue at her kitchen table, inspired by her real Bengal cat, and is super talented, if you’ve ever written a book; you’ll know this is a tremendous task.

She trusted me with something precious, and I do not take that lightly.

So I have had immense fun creating a full brand identity, a brand book, and a website that feels like the book itself. Warm, whimsical, made with craft. Built to sell, but never cold.

This is what I love most about this work: Not just the strategy or the systems (though I love those too). It is seeing what people carry. The talent that has always been there, waiting for someone to give it the shape it deserves.

If you have a brand, a book, a business, or an idea you have been carrying for too long: come and talk to me.

Link in bio. DMs open. I only take on work I believe in.

👉 Save this if you are building something and need a reminder that it is worth doing properly.

Most rebrands take place to make things look prettier, often missing the commercial potential.This one changed what TALO...
29/04/2026

Most rebrands take place to make things look prettier, often missing the commercial potential.
This one changed what TALO says, and who it speaks to. 🌿are.talo is a mentor-matching service for women navigating the most pivotal moments of their professional lives. Maternity leave. Leadership transitions. Menopause. Baby loss. Fertility treatment.
Jade Bentwood built it because she watched high-potential women disappear from organisations that didn’t know how to hold them.
The old site did not quite say that with the weight it deserved.
The new one does.
Swipe to see the full transformation, and keep reading for what this actually involved. ➡️
Here is what we built together:
✦ A homepage rebuilt around the commercial case for investing in female talent, written for the HR Directors and People leads who hold the budget
✦ New copy for every audience: the woman navigating her transition, the mentor who has been there, the organisation that needs to act
✦ Full SEO, AEO and AIO optimisation will be the next phase, so TALO gets found on Google, surfaces in AI Overviews and gets cited by tools like ChatGPT when people search for female mentoring programmes
✦ A complete brand guidelines system covering typography, colour, voice and tone
✦ All core pages retitled, optimised and ready to convert and expand impact.
Trusted by PwC · Harrods · M&S · Sage · AIG · Marsh
The last slide is for you; if any of this sounds familiar.
👇 What’s the one thing your website doesn’t say about your business that it should? Tell me below.

When did you last have your business visibility tested?Because the chart has changed rather dramatically since you last ...
12/04/2026

When did you last have your business visibility tested?
Because the chart has changed rather dramatically since you last looked.
SEO — Google finds you
AEO — AI answers with you
AIO — Machines understand you
GEO — AI generates about you
EEAT — Everyone decides you are worth finding
LLM — The right name comes up
TRUST — The only metric that was ever real
Most businesses can read the top line. Fewer can read the bottom one.
The optician is not testing whether you can see the letters. They are testing whether the world is coming through clearly.
Every line is asking the same question.
Can you be trusted?
🔖 Save this if your pipeline is not matching your visibility.
💬 Which line are you struggling to read right now?

11/04/2026

The most powerful campaigns don’t ask for your attention; They take it.
Twelve young dancers. Blindfolded. The Epstein files printed across their skin. A 15-year-old soloist. A children’s choir. The steps of the Lincoln Memorial.
Shut down by police before a second performance could begin.
I advise on communications and marketing strategy. I also run a nonprofit for women and I am a woman who has spent a long time paying attention to what happens to girls when power decides it doesn’t need to answer.
These two parts of me cannot be separated when I watch this.
From a strategic standpoint; this is a masterclass.
The symbolism is unambiguous. The messenger is the message. The police response became the campaign. The repetition; this is their second ResistDance; is building a movement, not a moment.
From a human standpoint, it floors me. Does it you?
The First Amendment Troop asked: what happens when young people put their bodies in the space where accountability should be?
The answer, apparently, is that twenty-three officers arrive for twenty-two dancers.
That response tells you everything about what power fears.
Share this. Talk about it. And if you have a skill; a voice, a platform, a camera, a pen, ask yourself what it’s in service of.
MimiGMusings ProtectGirls MarketingWithPurpose SocialImpact EpsteinFiles

This is what it looks like when a website finally feels like home again.It is one of the greatest privileges of my work ...
02/03/2026

This is what it looks like when a website finally feels like home again.

It is one of the greatest privileges of my work to have clients return. Lucy Hemming, a truly wonderful sober coach, came back to me recently. She had been diligently updating her own website; as every founder should; but over time, the digital threads had begun to fray, not helped by some challenges from Google: The flow felt off, the technical power had dimmed...It no longer reflected the deep quality of the work she does.

It did not need a complete rebuild, it needed care, it needed a second pair of expert eyes to see what had become hard to see from the inside.

So we undertook a gentle tidy-up, we went through the entire site, page by page, and strengthened the foundations. We clarified the client journey, ensuring every click feels calm, considered, and supportive. We restored the technical integrity so that Google, AI models; and more importantly, the people who need her; can find her; and this will build over time.

Now her digital home feels as clear, confident, and welcoming as she is. A space that doesn't just look beautiful, but works beautifully.

Because your website should never be a source of stress. It should be your hardest-working employee, your calmest brand ambassador, and a quiet, constant source of pride.

If yours has started to feel more like a dusty attic than a welcoming front door, perhaps it's time for a conversation. Send me a DM. I'm here to help.

02/03/2026

When your website stops working for you, it is rarely obvious.
There is no alarm. No notification.

Just a quiet, creeping sense that enquiries have slowed.
That something is off.
That the business you have built so carefully is no longer being seen the way it deserves to be.

That is exactly what happened here.

Lucy Hemming is a sober coach doing genuinely important, life-changing work. She came back to me as a repeat client, which honestly is the greatest compliment in this job.

She had been updating her own site, as founders should. But over time, the technical foundations had quietly shifted. The client journey had lost its flow. The site still looked lovely, but it was no longer doing its job.

We did not rebuild it.
We restored it.

Page by page, we strengthened the foundations, clarified the journey, and made sure the people who need her most can actually find her, trust her, and take the next step.

This is what a website tidy-up really looks like.
Not judgement. Not starting again.
Just bringing everything back into alignment.

And if your website has been quietly letting you down, perhaps it is time we had a conversation.

DM me the word Tidy and I will tell you exactly how it works.

It is one of the loneliest feelings as a founder.You know your business is good.Your clients love working with you.Your ...
02/03/2026

It is one of the loneliest feelings as a founder.

You know your business is good.
Your clients love working with you.
Your website looks beautiful. (Your paid ads & emails too)

And yet the enquiries have slowed to a whisper.

You start wondering, quietly, late at night:
“Why am I invisible?”

If this is you, I want you to hear this clearly:
You are not failing, and I promise you are not alone.

Over half of business owners say lead generation is their single biggest challenge right now…Not because they are doing something wrong, but because the ground has shifted beneath our feet.

People no longer find services the way they used to.

It is no longer just about how polished your brand looks:
It is about how you are found.
How you are understood.
And how your potential client feels as they move through your digital space.

Recently, a wonderful client returned to me. She had been doing everything “right”. Updating her website in house, tweeting copy. Refining offers, but over time, the technical flow had quietly broken. Her enquiry funnel was leaking in places she could not see.

She did not need a new website…
She needed clarity.

That is what a Website and Competitor Audit provides.

Not judgement.
Not overwhelm.
A diagnosis.

A calm, strategic look beneath the surface to reveal where your energy, expertise, and income are slipping through the cracks.

We look at:
• Where your client journey is breaking down and causing silent drop-offs
• How your competitors are being surfaced in modern and AI-led search, and where you can outperform them
• What to prioritise first so your website starts working for you, not against you

This is not about chasing algorithms or trends.
It is about building a digital presence that reflects your authority, your value, and your expertise.

If your work is excellent but your visibility does not match it, this is your invitation back to clarity.

Send me a direct message with the word Audit and I will send you the details. No pressure. No hard sell. Just a grounded conversation about what is really going on and how to fix it.





Most founders and businesses assume their website is not converting because they need more visibility.More posts.More ad...
18/02/2026

Most founders and businesses assume their website is not converting because they need more visibility.
More posts.
More ads.
More noise.
But often, people are already there.
They’re reading.
They’re staying.
They’re hesitating.
That’s not a traffic problem.
That’s a friction problem.
A good audit doesn’t pull everything apart.
It quietly shows you where momentum is being lost; and why.
Calm growth does not come from shouting louder;
It comes from making it easier to say yes.



My new website is live;and it marks a clear return to work that feels fully mine.I am now back to working independently ...
18/02/2026

My new website is live;
and it marks a clear return to work that feels fully mine.

I am now back to working independently as a marketing strategist and fractional CMO; supporting founders, consultants, and service-led businesses who are ready for thoughtful, grounded growth.

Over the years, I have noticed something consistent:
Most businesses don’t lack ideas, effort, or ambition:
They lack clarity.

Not louder marketing.
Not more platforms.
But sharper thinking, calmer strategy, and a message that finally reflects the quality of what they do.

That is the work I love.

I work with founders and leadership teams who know their business has more potential than it’s currently expressing; and want senior marketing support that is intelligent, human, and commercially sound.

When the strategy is right:
• decisions become easier
• confidence returns
• growth stops feeling frantic and starts feeling intentional

This new website brings all of that together.
It sets out how I work, who I work best with, and how we can build momentum without noise or burnout.

If you’re a UK-based founder, consultant, or service business owner looking for clarity, visibility, and sustainable growth; this will feel familiar.

You can explore it here:
www.mimig.co

If it resonates, you are very welcome to get in touch.
I believe deeply in my clients; and I love watching good businesses grow into themselves.

🌸 New Website Launch | Abigail’s of Henley-in-Arden 🌸Some websites shout, very loudly! This one welcomes you in, takes y...
13/02/2026

🌸 New Website Launch | Abigail’s of Henley-in-Arden 🌸

Some websites shout, very loudly!
This one welcomes you in, takes your coat, and offers a really good cup of tea.

It’s been such a joy creating a new digital home for Abigail’s of Henley-in-Arden; A hair and nail salon in the pretty Market town in Henley-in-Arden, that manages the rare balance of feeling deeply caring and utterly professional.

Abigail didn’t need “just a website”.
She needed something that reflected the experience the warmth, the trust, the quiet confidence, and the excellence that keeps clients returning again and again.

So we built a brand-new site from the ground up, designed to feel like the salon itself: beautiful but approachable, premium without pretence, and genuinely human.

✨ Editorial cherry blossom hero imagery
✨ A rich, soft colour palette that feels calm, which rustic chic
✨ Team profiles that show both expertise and personality
✨ Thoughtful testimonials that build trust without shouting
✨ Seamless mobile experience for modern, busy lives
✨ Clear, intuitive booking and contact journeys

The result is a website that does more than list services.
It sets the tone, builds confidence, and gently invites you;,long before you step through the door.

Abigail is one of those rare people whose business feels like an extension of who she is: kind, talented, and quietly brilliant. This site was designed to honour that.

SEO and AI-optimisation are underway, but the heart of this project was always the same:
Make it feel like Abigail’s.

If you are a service-led business and want a website that reflects the care you put into your work; not just what you sell; this is how it can look when it’s done properly.
Ps book your appointment now at Abigail’s, in Henley-in-Arden; you won’t regret it! www.abigailsofhenley.co.uk
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Address

Warwick
CV37

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 10am - 12pm

Telephone

+441789635003

Website

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