19/10/2026
DISCOVER YOUR STORY.
Why did you REALLY start your business?
Not what you sell.
Not the services you offer.
Not even the money.
I’m talking about the real reason.
The story behind the decision. The ambition, the experience, the passion or perhaps even the moment that changed everything.
This is the first question I’ve pulled from my very own Claire Louise Branding Story Cards.
I created these cards to encourage business owners to think differently about their brands, to dig a little deeper and discover what makes them truly distinctive.
Because after more than 25 years in the creative industry, one thing I know for certain is that great branding doesn’t begin with a logo.
It begins with YOU.
That’s why my process starts with:
DISCOVER YOUR STORY.
SHAPE YOUR BRAND.
BRING IT TO LIFE.
Over the coming weeks, I’ll be sharing questions from my Story Cards to get you thinking about your own brand.
And I’d love you to join in.
So, let’s start with card number one…
Why did you REALLY start your business?
I’d love to hear your story in the comments. 👇
Every unforgettable brand begins with a story.