Katie Ruby Illustration

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Katie Ruby Illustration Freelance Illustrator & Graphic Designer available for commissions

Since graduating Katie Ruby has been employed as a Graphic Designer and then a Greetings Card & Gifting Product Designer, working in a number of styles and on a massive range of products within her commercial portfolio.

Public service announcement to all of the freelancers and business owners out there…I’m soooo proud of you!You probably ...
08/10/2026

Public service announcement to all of the freelancers and business owners out there…

I’m soooo proud of you!

You probably don’t hear it enough, or even say it to yourself so I’m going to announce it to the whole of instagram.

It’s been a tough couple of years and if you’re still here putting up a fight I’m so proud of you!

Some of us may have had to find part time work to supplement our incomes - I’m proud of you too!

If you’ve kept going - I’m proud of you!

I’m about to pop off to a temporary 5 day job cleaning a pub whilst theirs needed to go away.

Having to work PT is not failure, it’s doing what you need to do. Im looking at it as an investment in my business.

Sooooo proud of many of you on here!

This is one of my newer thortful designs, that if I could I would order one and send it to all of your homes.

Have a great day everybody

P.S PROUD OF YOU!

It might still be feeling like summer outside but I am definitely in October mode ready to hibernate. Who’s ready to joi...
06/10/2026

It might still be feeling like summer outside but I am definitely in October mode ready to hibernate. Who’s ready to join me?

Look how amazing the colours of my calendars look in the sunshine! The guys at Graffix Digital have done a stunning job on these bad boys.

October 2027’s month art was inspired by an illustration I created a while ago about burnout - so I reworked the caption to be a little more sassier for the calendar.

You can get your hands on one of my f**k it calendars on Etsy, or reach out in DM if you’d rather.

www.katierubyshop.etsy.com

06/10/2026

Wanna know how to utilise holographic stock within your sticker designs? Watch this little video with some tips to make your design really stand out.

Hello October, hello spooky season. The only thing scary about spooky season is checking my bank balance. Who else is ha...
01/10/2026

Hello October, hello spooky season.

The only thing scary about spooky season is checking my bank balance.

Who else is haunted by their finances?

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Every year I design a product that may or may not offend. The “not another f**king year 2027 is here” calendar is offici...
22/09/2026

Every year I design a product that may or may not offend.

The “not another f**king year 2027 is here” calendar is officially live on Etsy

https://katierubyshop.etsy.com

Packed with 12 fresh illustrations to keep you grinning through the chaos of modern life.

Plus this year includes a brand new sticker sheet with over 70 icons to highlight those extra special dates and have some fun with…. Because who doesn’t love stickers.

Perfect for your kitchen wall, home office or the sarcastic friend who needs to get their s**t together and get organised.

So if you’ve been an avid collector of these over the last 4 years or you’re new here, why not head over to my Etsy shop and give my listing some love!

https://katierubyshop.etsy.com

It’s Wednesday, you’ve made it half way through the week. You can get a whoop whoop. This is one of my new greetings car...
16/09/2026

It’s Wednesday, you’ve made it half way through the week. You can get a whoop whoop.

This is one of my new greetings cards available from thortful (link in bio) and is perfect to send someone a congrats!

Not sure about you, but 2026 has been kinda scary and is giving me a tummy ache.
14/09/2026

Not sure about you, but 2026 has been kinda scary and is giving me a tummy ache.

Is your brand’s visual identity getting you seen, or is it basically non-existent?When Vicky Doust 🔹️ Dog Photography St...
07/09/2026

Is your brand’s visual identity getting you seen, or is it basically non-existent?

When Vicky Doust 🔹️ Dog Photography Studio 🔹️ Lincoln, Uk reached out earlier in the year, they had an incredible business that had grown from a side hustle: a fun, playful dog photography studio capturing the high energy and personality of every dog that enters.

Their Instagram feed was a total dopamine hit of colours and happy dogs, but their website needed a complete overhaul.

Having booked the incredible Kelly | Small Biz Branding & Websites for the website build, The Puparazzi Booth came to me to create a brand identity and assets to bring it all to life.

After digesting the brand questionnaire and nailing the moodboard, it was time to create an identity that would appeal to their current B2C clients and catch the attention of businesses looking for standout dog product photography.

Here are the final results!

This brand identity included:
✨Logos: Main, Secondary, Submark, Favicon
Colour Palettes: Main and Secondary
✨Brand Fonts: Title, Body Copy & Accent
✨Brand Illustrations: For decorative assets and Instagram highlights
✨Brand Pattern: 2 custom colourways
✨Brand Guidelines: Full guide detailing asset usage

This cohesive brand kit gave their web designer everything needed to create a website that is fun, professional, and captures their brand voice completely.

What do you think of the final transformation?

If your not already following them, check out Vicky Doust 🔹️ Dog Photography Studio 🔹️ Lincoln, Uk

Whether you are starting from scratch or ready for a brand refresh, I design visual identities packed with personality to help your business stand out.
Drop me a DM for a custom quote or visit my website (link in bio)

Address

Watford
WD194

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

07843 257235

Website

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