Lou Ellis Paid Ads Specialist

27/02/2025

There are fundamental checks that should always be carried out when running ads.
When auditing ad accounts and campaigns, I’m often surprised by how frequently the basics are overlooked.

Some of the most common issues I come across include:

✅ Multiple overlapping ads driving up costs
✅ No Ad Account created - running ads through an agency account or personal account
✅ No pixel attached
✅ Pixel not firing correctly
✅ Incorrect campaign objective
✅ Broad match keywords in Google Ads attracting irrelevant traffic and wasting budget
✅ Poor ad strength (Google)
✅ Outdated or irrelevant ad copy (I saw one last week still mentioning "coming up in 2024")
✅ Google Tag requiring attention

Each of these issues leads to wasted spend.

Running ads isn’t a quick or passive process. It takes ongoing management and strategy. Given that it’s my full-time job, that should tell you how much time and attention campaigns really need!

Not sure if your ads are performing as well as they could be? Book an audit, and I’ll review them to ensure they’re running at full potential.

20/01/2025

Almost every conversation I have with potential new clients starts with "I would like to run ### Ads".

When I ask why they have chosen that platform for their Ads, they very rarely can answer.
The truth is, it is usually because "someone" has told the they should, or they have seen their friends/colleagues/competitors doing them and feel they should too. But this is not how a Paid Ads strategy is created.

The point is - you don’t need to have the answers! 💥

A paid ad specialist can help you decide which platform is best for your business.
They will consider budget available, target audience and what you are selling.

Start with a consultation! An expert can help refine your goals and guide you toward success.

24/11/2024

How do you define success for a lead generation campaign? 🤔

As someone who runs ad campaigns regularly, I’ve found that defining success in lead generation can be tricky. Unlike e-commerce campaigns where metrics like ROAS clearly show profitability—lead generation is harder to define.

When setting up a campaign, we tell platforms like Google or Meta what our goal is. Once the ads run, we analyse the conversions. But is that number telling the whole story? Not always.

Here’s why: lead generation is a multi-step process. My role as an ad specialist is to create campaigns that attract and engage the right audience—those who are most likely to need my client's services.

This could involve filling out a form on a website or on Meta. However, not all completed forms result in quality leads, and that's where it gets complex.

It isn't usually down to the way the Ad is set up.

Other things to consider:

• Are the ads clearly communicating the offer?
• Is the budget sufficient to reach the right audience?
• Is the goal set up correctly?
• Does the landing page encourage users to complete the desired action?
• Are the contact forms designed to attract the right leads?

Lead generation campaigns require a deep dive into these factors to refine strategies and improve outcomes.

My job is to look over every part of this process—targeting, ad creatives, budgets, and goals—so the campaign has the best chance of success.

Have you run lead generation campaigns yourself? What were your results like? Did you feel they were a success? Or are you not sure?

13/11/2024

* Free Meta / Google Ads Audits available until Christmas *
Email me at [email protected] or DM to book in now!

11/11/2024

Is your business running Meta or Google Ads? Are you sure they are working as well as they could be?

I am offering FREE, no obligation mini audits of your Meta and Google Ads accounts until Christmas.

All you will need to do is give me access to your Ad account; I will have a 15 minute nose around, look at the Ads that have been run previously and report back!

If you would like more information, please email me at [email protected] or send me a DM.

02/11/2024

Is 2025 your business’ year? If you are looking to grow your business, it’s important to have your marketing strategy in place now, to ensure you hit the floor running in January 2025.

Shall we start chatting now about your Paid Ads strategy?

My Meta and Google Ads services range from :
• audit of current set up
• set up only of Ads
• 1 to 1 training (Done With You In 30 days)
• Full management (including Ad campaign set up)
• Power Hours - let’s chat through whatever you need extra help with.

For more information go to www.louellis.com

I have one space for December only (to get you live in January) so please get in touch now!

I'll help your business to grow by using paid ads to get your product or service in front of your ideal customer, increasing conversions and maximising ROI.

21/08/2024

If money was no object….

When a client comes to me, tells me their goals, and asks for a proposal and campaign strategy, I always include three suggestions of packages .
One of these packages is always the “ money is no object” suggestion which is rarely the case, but usually the most likely to succeed.

The concept of all of these “ideal scenario” packages is the same.

1. Google ad campaign to take advantage of those who are searching for your top keywords which relate to your business and the services or products that you offer.
2. Retargeting campaign via Meta showing an ad to all those who have been onto the website; this will remind those who have been onto your website via the Google ad of what they had been searching for, while they are scrolling on Facebook or Instagram.
3. Meta Ad campaign to provide website traffic to those who are interested in the business. This will also increase the number of visitors to your website and the retargeting campaign in the previous point will have more numbers in it to share the specific information.
4. Evergreen Ad campaign always running at a low-cost targeting those new people who may come within your target audience.

Every campaign for every business and goal should be poke to the outcome required, however concentrating on one platform does not allow you to reach your full potential with your ads.

If you are interested in hearing about the three packages I would suggest for your business, and are interested in having ads running across multiple platforms to increase your growth, please get in touch.

17/08/2024

Have you thought about the “funnel” your potential customer / client goes through in order to convert for you?

They’ve used a phrase or word to search what they’re looking for in Google
⬇️
They’ve seen something in Google that resonates with them; potentially through a sponsored Ad at the top of the Google page (a Google Ad) or any on the first page
⬇️
They go to your website

What next?

96% of the people who visit your website for the first time are NOT ready to buy.
That’s a HUGE amount of potential customers who need to be nurtured through the process.

Many businesses get them to their website and that’s the end.

You need to retarget those website visitors to remind them what they were looking at and about who you are.

What do you do to ensure this happens?

——————————

Contact me if you would like to get an Ad campaign in place that gets someone to your website but also ensure those people aren’t lost without a purchase/booking

13/08/2024

96% of people who have been on your website are there to browse, with no intention of buying or using your service.
Your website is not likely to be the only website they have visited as part of their research.
How are you going to be remembered when they are ready to buy?

Easy - they don't need to remember you. You set up a retargeting Ad campaign which targets those who have already been on your website.

Don't rely on them to come back to your website. Use another platform to remind them about what you offer 💡

09/08/2024

I am terrible at asking my clients for reviews! I advise my clients to ask people for reviews, but I don’t practise what I preach!

But I wish I had asked for them sooner as it’s so lovely to read!

Kate and I have worked together right from when I first started my business. The freelance world means clients come and go. I am extremely lucky to have worked with Kate for over 5 years and counting!

05/08/2024

Current client - looking to increase enquiries.
These leads came from an Ad campaign sending people to an instant form on the Ad to complete if they wanted more information about availability and hopefully to book a space.
Client and Ads Manager (me!) thrilled by these results after a week! 🥳