Whiteroom Agency

Whiteroom Agency Welcome to Whiteroom® we are a commercial interior and architectural design agency.

Crafting environments that ignite imagination, inspire engagement, and elevate the customer experience. Set up in 2004 by two experienced designers who have a passion for retail and exhibition design, their initial goal was to work for inspiring brands and to create memorable brand experiences and environments. Today, we are a large team making up one of the UK's fastest growing retail and exhibit

agencies working with local and international clients on a variety of projects from re-brands to flagship store design and installations, digital media and websites. At Whiteroom we love what we do and have fun doing it but we also take our work incredibly seriously. We blend the positivity and energy needed to “be creative” with the tenacity to get results and deliver beautifully crafted, commercial solutions on time and on budget.

From early sketches and proof prints through to final production and gift guides, the packaging process was treated as a...
12/05/2026

From early sketches and proof prints through to final production and gift guides, the packaging process was treated as an extension of the wider campaign identity - not just a box for the product.
 
We designed a structural gifting solution that carried the same feeling of movement, clarity and consideration seen throughout the campaign.

The transparent lid reveals the cap immediately, allowing the backless construction to become the focal point from first glance, while the custom insert keeps the product secure and elevated inside.
 
Subtle gradient detailing connects the packaging back to the wider visual language, helping the entire experience feel cohesive and intentional.
 
The unboxing experience was also designed with content and gifting moments in mind keeping layered, clean and naturally easy to capture on camera.✨

Before anything is built, it starts here with sketches, moodboards and early ideas.This is where we test layout, explore...
30/04/2026

Before anything is built, it starts here with sketches, moodboards and early ideas.

This is where we test layout, explore materials and begin shaping how the space will actually feel and function day to day.

For the Giant canteen, these early stages were about more than aesthetics. It was about rethinking how the space could support team culture, flexibility and everyday use.

A look at where it all begins 👀

Most automotive showrooms don’t struggle because of the vehicles…They struggle because the experience hasn’t been consid...
09/04/2026

Most automotive showrooms don’t struggle because of the vehicles…

They struggle because the experience hasn’t been considered.

Expectations have shifted and showrooms need to do more than sell - they need to engage and be a community space.

We’ve broken down what that looks like in our latest above - take a look through the carousel 👀

For the full article - link in bio 🔗

Giant, Shoreham - The DetailsWhile each Giant store we design is shaped by its own space - layout, proportions and custo...
01/04/2026

Giant, Shoreham - The Details

While each Giant store we design is shaped by its own space - layout, proportions and customer flow - the core brand identity always runs consistently throughout.

It’s this balance that matters and creating something unique to the location, while ensuring the experience still feels unmistakably Giant.

New Era came to us with a clear challenge: create an office space in Madrid that could work just as hard as the brand it...
22/01/2026

New Era came to us with a clear challenge: create an office space in Madrid that could work just as hard as the brand itself.

They needed a hybrid environment that balanced day-to-day working with space to showcase product, host teams, take meetings and handle private calls - all within one cohesive layout.

Our solution was to design a flexible showroom-workspace that could adapt throughout the day.

Zoning played a key role, allowing areas to shift between individual work, collaboration and brand presentation without the space ever feeling fragmented or overcrowded.

To ensure the environment truly felt like New Era, we translated key brand elements directly into the design.

Colour, materiality and texture were carefully layered throughout the space, creating a strong visual identity that supports both working and showcasing, without one overpowering the other.

The result is a workspace that feels confident, functional and unmistakably New Era.

A space that supports teams internally while presenting the brand externally, all under one roof.

👉 Explore the full case study and more photos - link in bio

NEW ERA – FLAGSHIP STOREAfter a year of designing, planning and collaboration with the client to ensure the design inten...
18/02/2025

NEW ERA – FLAGSHIP STORE

After a year of designing, planning and collaboration with the client to ensure the design intent was achieved, we returned to capture the final shots of New Era’s stunning new flagship store.
 
This space is all about experience - blending bright, stadium-inspired lighting, sleek metal fixtures, durable materials and tiled accents to create a bold, immersive shopping environment. Digital elements bring the brand’s legacy to life, connecting customers to the culture and story.
 

NEW CLIENT🔺We’re excited to announce our new relationship with Madri Exceptional. A brand born from the soul of Madrid. ...
24/09/2024

NEW CLIENT🔺We’re excited to announce our new relationship with Madri Exceptional. A brand born from the soul of Madrid. Unbottling energy, cultures, creativity and new thinking. They’ve asked us to collaborate on new authentic experiences. More to come soon!

Retail Displays - Design by WHITEROOM ™ x @007 _ Stage 01 ink drawings from the Ultraboost 007 hypedrop ‘21 ...
08/06/2022

Retail Displays - Design by WHITEROOM ™ x @007 _ Stage 01 ink drawings from the Ultraboost 007 hypedrop ‘21



Workspaces - Design by WHITEROOM ™ Stage 01
31/05/2022

Workspaces - Design by WHITEROOM ™ Stage 01



Taking cues from baseball and blending this with tailoring experience, .agency transformed a space at END's flagship Lon...
30/05/2022

Taking cues from baseball and blending this with tailoring experience, .agency transformed a space at END's flagship London store into a consumer activation for New Era's 59Fifty custom caps. This unique 2-day pop-up engaged END's customers with the New Era brand, allowing them to design their own custom caps. By combining baseball with tailoring, the Whiteroom team created a fun and interactive experience that was perfect for END's fashion-forward customer base. Thanks to this successful collaboration, New Era and END were able to bring their brands together and reach a whole new audience.

Address

Watermill Barn, Kineton Road
Wellesbourne
CV359HG

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441789841185

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