Ashley Riley Digital Marketing

27/05/2026

💥Very proud to play a part in this incredibly exciting new venture for Trilogy Active and the people of Northampton.

💪🏻It is a challenging time for operators in the health and fitness sector across the UK.

⬆️ Therefore to see Trilogy Active bucking the trend and increasing their commitment to the community they serve, with a focus on empowering the business community to stay fit and well, is great news.

🏋️‍♂️ How that message is communicated in fundamental to the success of the new state of the art gym. That is why is great to work alongside Claire Wellington to showcase the new Brackmills site which is due to open in mid June.

🙏 Thank you to the team at Northamptonshire Chamber of Commerce for this great coverage too.

19/05/2026

15/05/2026

💥Engaging Social Media Delivery💥

🤝We work with and support business big and small to deliver the highest quality digital marketing that delivers results.

⬆️ A growing number of firms, big and small, ask us to spend what can be just a short amount of time with members of their team to empower them to driver powerful and engaging social media in house.

🔗 Find out how we can support your team at https://www.ashleyrileycommunications.co.uk/do/

12/05/2026

🤔How do you put a value on PR coverage?

📏It is not easy to measure successful PR coverage. For years it was 'column inches' that was the aim before moving to the dot com boom of 'clicks' and 'likes' on social channels.

💰One way to measure is to compare how much it would be if you paid for the same space in advertising as you achieve with submitted news coverage.

💸 For example we know that if you paid to advertise on the whole of the back page of The Telegraph on a Sunday (it is officially called a 'rate card') it would cost minimum of £42,488!

💥 Therefore, we can state with confidence to our clients, that when we recently secured a story for them at the foot of the front page of The Sunday Telegraph, it has the equivalent value of £8️⃣,4️⃣9️⃣7️⃣,6️⃣0️⃣ !

😮‍💨 Obviously our amazing PR and communication services don't cost that sort of money but it is a great example of how powerful news coverage is measured by the money value it is worth!

11/05/2026

💥 David Axelrod is a brilliant consultant and analyst and who was chief strategist to Barack Obama during his 2008 and 2012 presidential campaign.

📰 Of his many wise words, this quote perfectly explains powerful and successful PR and communications.

❓Do our clients sometimes think we’re a bit fortunate or even a little lucky to get them the first class coverage they are after?

👍 That’s okay.

✅ We put in the hard work and the hard yards of preparation meaning we’re ready to move when the opportunity arises in local, regional and national media.

👍 The harder we work the luckier we get.

🏆 It’s a great recipe for success.

08/05/2026

🔊”Publicity is absolutely critical. A good PR story is infinitely more effective than a frontpage ad.”

👍Call me old fashioned but Richard Branson knows a thing or two about the art of promotion.

✅ While there will always be a role for advertising (advertising on roundabouts still baffles me - what a waste of time and money) the founder of the Virgin Media brand is right that engaging and strategic PR is invaluable.

✅ It is what we have delivered for many years for our clients in the private, public, charitable and political community.

💥 Find out more about the difference it makes at www.ashleyrileycommunications.co.uk

06/05/2026

💥Securing positive and powerful PR for clients is about getting their message to the RIGHT audience NOT just the BIGGEST audience.

🏋️‍♂️ We are proud to work with Trilogy Active on their important work in the health and fitness sector. Highlighting and showcasing their exciting news of the opening of a new state of the art gym is fundamental to their brand and their future success.

👍That is why securing coverage in magazines such as Well Nation is so important.

📰 Well Nation is a UK-based news magazine and online platform dedicated to the physical activity, health, and wellness industry.

📍It covers industry news, policy, and personal health across the UK and therefore ensuring Trilogy Active are reported on is an exciting development.

💻 You can read the full coverage now at https://well-nation.co.uk/blog/2026/04/30/trilogy-actives-plans-for-new-gym-in-northampton-approved/

05/05/2026

💥"The considerable costs of reformulation would almost inevitably get passed on to shoppers in the form of yet higher bills." Rod Addy, DG of Provision Trade Federation Ltd 💥

👍Great to see our work with our client receiving national coverage this weekend in the The Telegraph

📰 While it is challenging in 2026 to secure media coverage for clients, the hard work and time we have, and continue, to put into this important project means our client and the voice of their members is being heard on a national level.

💻 You can read the coverage now at https://lnkd.in/eJ3JHVyJ