C.Evans Business Growth Specialist (2026)

24/07/2025

Beach days, ice cream runs, fish & chips on the seafront... summer is for living 🍦🐟☀️⁣
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But if you’re running a business, “summer mode” can come with a side of guilt.⁣
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Less time. Less structure. And a lot of good intentions that get buried under beach towels and BBQ invites 😂🏖️⁣
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And you tell yourself you’ll “get back on it” when September rolls around.⁣
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But growth doesn’t have to disappear in Summer, it will just a little different than what you're used to! 👇🏻⁣
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In the newest episode of The Growth Diaries, I'm sharing four ways to keep your business growing during the summer months and strategies that work while you're building sandcastles....not stuck in social scrolls.⁣
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So grab your sunscreen, your notepad, and hit the link below, because we’re about to make this your best summer yet 😎⬇️⁣
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https://bit.ly/growth-diaries-podcast⁣
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22/07/2025

There was a time in my business when I was doing all the “right” things.⁣
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👉🏻 Posting every day like so the algorithm would actually work in my favour.⁣
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👉🏻 Saying yes to every opportunity that came my way.⁣
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👉🏻 Filling every spare minute with something “productive”.⁣
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And yet, I’d wake up worrying if I’d done enough the day before.⁣
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I wasn't failing⁣
I was just surviving. ⁣
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And it showed...in my results, my energy, and how I showed up for my own business 😩🥱⁣
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But it wasn't just me, I see it playing out over and over with the women I've connected with over the years.⁣
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🎩 Wearing 87 hats because “no one else can do it like me.”⁣
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📝 Creating content for the sake of it, hoping someone resonates.⁣
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⏰ Sticking to old strategies because “maybe next time” they’ll finally work.⁣
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It’s not full-on burnout...it’s that slow, grinding exhaustion that creeps in when you’re constantly “on” but nothing’s really clicking.⁣
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(And sadly, most of us stay there way longer than we need to because we think struggling equals working hard)⁣
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If you’ve ever felt that way, how did you find your way out of the "winging it"? Or do you feel like you're still there? 🤷🏻‍♀️💭⁣
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17/07/2025

You're making good money, so you don't want to mess with what’s steady.⁣
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You have clients who love you, so you don't want to risk alienating them.⁣
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You have systems that work, so you don't want to fix what’s not broken.⁣
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It might feel like you're doing the right thing by resisting change, but your comfort comes with a cost; ⁣
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💸 That "good money" doesn’t feel so good with everything getting more expensive.⁣
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💁🏻‍♀️ Your "happy" customers are asking for things you don't offer (but totally could), so someone else gets that business.⁣
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🖥️ The process that used to take you 10 minutes now takes 30 because you're doing more with the same old system⁣
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Playing it safe might feel like protecting your success… but it’s actually putting it at risk.⁣
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If you want to keep growing without risking what you’ve built, you need more than just hope that what’s worked so far will keep working 📈⁣
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You need to get clear on what’s still serving you, and what’s quietly holding you back.⁣
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Not by tearing everything down, but by looking at the evidence.⁣
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👉🏻 By understanding what your clients actually want next.⁣
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👉🏻 By dealing with the bits you’ve been hoping would fix themselves.⁣
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👉🏻 By making changes that feel solid, not scary.⁣
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This is the kind of growth that doesn’t rely on guesswork or crossed fingers, it relies on solid evidence.⁣
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(And that's exactly the kind of detective work I live for!!! Finding the evidence that turns "I think this might work" into "I know this will work." 🔎🤩)⁣
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So tell me....what’s the one thing you’ve been scared to change, even though you know you'd feel so much better once it's done? ⬇️⁣
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15/07/2025

You're avoiding doing a Competitor Analysis because you think it means....⁣⁣
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🔥 Comparing yourself to everyone else until you want to burn your business down.⁣⁣
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📱 Stalking their social media until you feel terrible about what you're not doing.⁣⁣
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📋 Getting a report that just tells you how much better everyone else is.⁣⁣
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But as my Competitive Edge Client found out this week, not about any of that.⁣⁣
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It’s about seeing exactly how they're positioning themselves, their offers and their messaging, so you can position yourself as the person clients should be choosing.⁣⁣
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❌ We're not copying what they're doing⁣⁣
✅ We're spotting what they're NOT doing that your clients actually want.⁣⁣
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❌ We're not panicking over their success⁣⁣
✅ We're finding the opportunities they've left wide open for you.⁣⁣
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My client didn't walk away feeling defeated after her analysis, she had a pep in her step and a clear view on how to completely own her space online and become the name that comes up first in conversations.⁣⁣
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That's what happens when someone else does the digging for you…you get the insights without the emotional rollercoaster 🎢😁😭⁣⁣
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If you've been avoiding looking at your competition because you're worried about what you'll find... that's exactly why you need someone like me to do it for you (Drop me a message for more info 💌)⁣⁣
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But for now, let me know...⁣⁣
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What would feel possible if you stopped worrying about what your competitors are doing and actually used it to your advantage? ⬇️⁣⁣
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10/07/2025

My evenings have been taken over by two Bears: one demands treats every 5 seconds, while the other just dropped a line that sounded strange but makes total sense...⁣
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"Think small, big money" 🧠💸⁣
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Sounds backwards, right?⁣
But the more I thought about it, the more it made sense ⬇️⁣
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Social media is filled with everyone telling us we need massive launches, viral moments, and these huge game-changing ideas to make serious money. ⁣
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But after working with dozens of clients, I've seen that the real money is in the small stuff we usually ignore 👀✨⁣
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I'm talking about knowing exactly why your ideal customer chooses you over the competition. Understanding the specific moment they decide to hit "buy now" or click away.⁣
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Spotting those tiny moments of hesitation that are costing you sales every single day.⁣
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Those micro details? They're not sexy, but they're profitable as hell.⁣
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This is why I bang on about market research so much (and why I love doing the investigative work for my clients 😂🕵🏻). ⁣
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While everyone else is chasing the next big breakthrough, I'm doing the nitty-gritty research into your clients and competitors, so every decision you make and action you take leads to money in your bank. ⁣
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Sometimes the thing standing between you and big money is avoiding the part where you slow down and investigate the details. ⁣
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If you could get to the bottom of one thing in your business right now, what would it be? 🤷🏻‍♀️💭⁣
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08/07/2025

You're booking clients because you're talented, not because you’ve figured out how to make it happen without constantly being online 👩🏻‍💻😩⁣
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You're making money because you work hard, not because you've built systems that work for you.⁣
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You're getting referrals because people like YOU, not because your positioning is attracting the right people on its own.⁣
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And deep down, you know this. ⁣
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👉🏻 Which is why every new month feels like starting from scratch.⁣
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👉🏻 Why every quiet period makes you panic.⁣
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👉🏻 Why you can't explain to someone else exactly how to replicate what you've built.⁣
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You've been successful by accident. And accidents don't scale.⁣
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But accidental success does leave the BEST evidence trail 🔎✨⁣
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(A trail of clues I’m obsessed with following because every piece tells us exactly how to grow on purpose)⁣
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As a Business Detective, I help you investigate your business⁣
so we can turn guesswork into growth,⁣
panic into predictability,⁣
and scattered wins into a clear, scalable strategy.⁣
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Because what got you here wasn’t luck ❌🍀⁣
It was a string of decisions that did work (even if you can't see how yet)⁣
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The story of your success already exists.⁣
You just need someone who knows how to read the clues 😉🕵🏻⁣
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03/07/2025

My partner's car insurance was up for renewal last week 🚗📝⁣
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His current provider slides in with their "competitive" renewal quote....£1,200 🤯⁣
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But we didn't just roll over and accept it.⁣
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Straight onto Compare the Market we went. 30 minutes of clicking, comparing, reading the fine print.⁣
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And we found the EXACT same coverage for £780 🤩💸⁣
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(Can't complain about a £420 saving for half an hour's work)⁣
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And this is EXACTLY what your ideal clients are doing before they invest in you!⁣
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👩🏻‍💻 They're shopping around.⁣
👀 Comparing your offers.⁣
💬 Reading reviews & testimonials.⁣
⚖️ Weighing up who gives them the best value.⁣
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But do you actually know what they're finding when they do that research?⁣
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Because most business owners haven't gone through that comparison process ❌️⁣
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They're so focused on their own stuff and what they want to say, that they've never actually done the research their customers are doing.⁣
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So here's my challenge for you!⁣
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👉🏻 Look up your competitors.⁣
👉🏻 Compare what they're offering.⁣
👉🏻 See what their clients are saying.⁣
👉🏻 Understand what your ideal clients are seeing when they're making their decision.⁣
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Because if you don't know what you're up against, how can you get that Competitive Edge?⁣
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And if that sounds like a lot of work (because let's be honest, it is 🤣), that's exactly the kind of research I do for my clients every day!⁣
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I walk in your customers' footsteps so you can see your business through their eyes and get inside their heads during that crucial decision-making moment (to make sure you're the one they choose! 🤝🏻💙)⁣
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Saving my partner money was the easy bit. The real reward comes when I do this for businesses like yours, and help you make money instead.⁣
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Comment the word "RESEARCH" to chat more about my DFY Market Research service! 💌✨️⁣
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01/07/2025

The real cost of running your business on hunches (that no ones talking about)....⁣⁣
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👉🏻 That website copy you rewrote three times because you weren't sure what to say?⁣⁣
⏰️ 15 hours of your life you'll never get back.⁣⁣
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👉🏻 The course you bought promising the "exact framework" that didn't work for your business?⁣⁣
💸 £2,000 and counting.⁣⁣
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👉🏻 The clients you've been undercharging because you're not confident in your value?⁣⁣
💰Probably £500-1000 per month. Easy.⁣⁣
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👉🏻 The weekends you've spent "figuring things out" instead of living your life?⁣⁣
🧠 Your sanity. Your relationships. ⁣⁣
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You can't afford to continue building your business on guesswork!⁣⁣
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Every assumption you make without backing it up with actual research is costing you time, money, and energy. ⁣⁣
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(Which you could be spending on growth instead of constantly second guessing yourself 😉)⁣⁣
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But there's one investment that could end this expensive cycle ⬇️⁣⁣
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My done-for-you market research delivers the insights about what your audience desperately needs and where your competitors are completely failing them, so you can finally stop guessing and start converting!⁣⁣
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(One client made a return on her investment, and then some, in a matter of months! 🤩🤩) ⁣⁣
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💌 September slots are now available, message "RESEARCH" to discuss how this could end your costly guessing game for good!⁣⁣
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26/06/2025

You keep chickening out in asking the "okay but be honest with me" questions 🐔😂⁣
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Not because you don’t want the truth...⁣
But because you’re not ready to hear it!⁣
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💬 "What is so wrong with my marketing that you won't buy"⁣
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💬 "Do you actually want to work with me, or are you just being nice"⁣
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💬 How much do you genuinely think this service should cost?⁣
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Most people settle for sending out a survey that gets ignored or sugar-coated to sh*t 💩✨⁣
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But, not me!⁣
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I have actual conversations with your past clients, potential buyers, and loyal lurkers (aka.the ones with insights you can actually use!)⁣
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Asking the beneath-the-surface questions that; ⁣
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👀 Tell you why they keep watching but are yet to buy⁣
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💭 Reveal what you think they want vs. what they actually want⁣
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🌟 Give you the real “aha” moments to make your copy, content, and offers a no-brainer⁣
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"I thought I knew my audience inside out, but Cassie’s questions uncovered stuff I never saw coming. Those answers? Absolute gold for turning my lurkers into actual buyers."⁣
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👉🏻 You’re too close to get unbiased insights.⁣
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👉🏻 Too polite to push for honest answers.⁣
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👉🏻 And too emotionally invested to hear raw feedback.⁣
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You need someone objective...a Business Detective who’s not afraid to dig deeper, ask the uncomfortable questions, and handle the honest answers that will help you fix the exact problems that are costing you sales.⁣
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⚠️ One space has already been taken for DFY Market Research in July, meaning there’s just ONE spot left.⁣
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If you want to get the answers to the questions you’re too afraid to ask and take your growth to the next level...you know what to do!⁣
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(Drop me a message and let's get this investigation underway 💌🔎)⁣
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24/06/2025

When in doubt, get the market research out 🔎⬇️⁣
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👉🏻 Feel like your messaging makes sense in your head, but people still ask, “So what do you do?”⁣
Get the market research out.⁣
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👉🏻 You’re not sure if your offer is too much, not enough, or just plain confusing.⁣
Get the market research out.⁣
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👉🏻 You keep hearing “I love the sound of this” but your Stripe is suspiciously quiet.⁣
Get the market research out⁣
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👉🏻 Your content sounds the same as everyone else in your industry, and it shows.⁣
Get the market research out.⁣
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(I think you get my drift 😉😂) ⁣
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If you want growth that feels real and reliable, you’ve got to trade “hope so” for “know so.”⁣
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Market research is the only way to swap assumptions for insights you can actually use, so every decision you make pays off...the way you planned!⁣
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🌟 I’ve got 1 SPACE LEFT in July for DFY Market Research 🌟 ⁣
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My signature evidence-based approach that gets you:⁣
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✅ Real insights into what your ideal clients really want and need.⁣
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✅ Answers on how your offers and messaging fit so they connect and convert.⁣
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✅ Data showing exactly where you stand against your competitors.⁣
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So if you’re tired of guessing what your audience wants and watching your offers get lost in the crowd, then message me the word "CLAIM".⁣
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Let’s turn those doubts into clear, data-backed decisions so your Stripe payouts land month after month 💌⁣
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19/06/2025

What do Catherine Cawood, Kate Flemming, Jessica Fletcher, Vera, and I all have in common?⁣
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🔍 We know how to follow the evidence.⁣
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👂🏻 We listen carefully to what’s said and what’s not.⁣
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📊 We don’t jump to conclusions, we gather actual facts.⁣
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📝 We solve problems others don’t even know exist yet.⁣
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📁 And we always build a case before making a move.⁣
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Because a good detective doesn’t guess. They investigate.⁣
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And that’s exactly what I bring to your business.⁣
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Proper done-for-you detective work (also know as market research 😉), that will; ⁣
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✔️ Use your time to focus on things that actually grow your business, not the stuff that "just ticks a box"⁣
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✔️ Get your messaging and prices spot on so the right clients see you as their obvious choice.⁣
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✔️Turn one-time buyers into long-term clients who stick around and pay your bills month after month.⁣
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✔️ Give you the security to live without compromise. You'll be swapping out the Lidl shop for M&S....permanently!⁣
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You've got way too much skin in the game to f*ck it up now by relying on guesswork and gut feelings. ⁣
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You need to get the evidence under your belt, so your next steps for growth make sense...and money!⁣
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I've got 1 SPOT left this month for my done-for-you market research. ⁣
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Message me the word "CLAIM" if you're serious about getting evidence to crack the case on your next stage of growth.⁣
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PS. Let me know in the comments, who is your favourite detective (aside from me, of course 😜😂)⁣
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17/06/2025

For the past few weeks, I've been meal prepping for my other half (talk about being a good girlfriend 😉), but it's just reminded me of what growing a business successfully should look like...⁣
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🍽️ He's remained consistent with the same meal (classic chicken and rice) 3 times a day. ⁣
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📈 He's monitored his numbers by jumping on the scales each morning.⁣
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🔁 He's been making changes to his portions when the scales aren't matching where he needs to be, instead of just hoping "it will sort itself out"⁣
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Yeah, it's boring as it sounds. But it's effective! ⁣
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(And his eating habits are putting most people’s business strategies to shame 🙈🙊)⁣
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I suppose this is what I get for being The Business Detective....⁣
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Always finding the surprisingly useful insights in the "mundane" 😂🤣⁣
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C.Evans Business Growth Specialist

24/07/2025

22/07/2025

17/07/2025

15/07/2025

10/07/2025

08/07/2025

03/07/2025

01/07/2025

26/06/2025

24/06/2025

19/06/2025

17/06/2025

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