23/09/2026
The right message matters. So does where and when people see it.
Great to be working with the police again on ‘It’s Not a Game’, a campaign focused on violence against women and girls and the everyday factors that can make a journey home feel safer.
Freshers’ Week creates an important opportunity to reach students as they settle into new surroundings, build new routines and spend more time out and about.
By placing the campaign directly within university environments, the message becomes part of that everyday experience- visible, relevant and reaching people at a moment when it can genuinely resonate.
A good example of how context, timing and placement can work together to make important messages harder to miss.
Really pleased to see this one out in the wild.