Press For Attention PR Ltd

Press For Attention PR Ltd Public Relations and Content Marketing Agency The experts' experts, Press For Attention PR gets you known for what you know and do.

We are totally transparent with a pricing structure that you control.

19/09/2026

Logging off for the weekend!

19/09/2026

Back to the champagne 🥂 PR lifestyle after a week in France 🇫🇷 logging off for the weekend!

People sometimes proudly describe themselves as "the best-kept secret in our industry". I've never understood why.If you...
14/09/2026

People sometimes proudly describe themselves as "the best-kept secret in our industry". I've never understood why.

If you're genuinely brilliant at what you do and hardly anybody knows, you've got a visibility problem.

Someone less experienced gets invited onto the podcast. Someone less capable gets the speaking opportunity. Another business gets the media coverage. A competitor becomes perceived as the authority because they've built more visible proof. Meanwhile, you're sitting quietly in the corner being excellent.

Awards can play a really useful role here because credible recognition gives you something much more powerful than another piece of marketing copy. It gives you independent proof.

Then my PR background comes into play because I want to turn that proof into something much bigger than a trophy and a LinkedIn photograph. It can support visibility, authority, content, media opportunities and sales credibility.

Being brilliant is a great start. Making sure the right people KNOW you're brilliant is rather important too.

That's a big part of the thinking behind Winfluential. How Winfluential is your business? Find out here: https://podiumawardsreadiness.scoreapp.com/

Of course, I remember when this was nowt but fields! 🇫🇷🍷Happy Sunday from Languedoc to all who worship 🍇🥖☀️
13/09/2026

Of course, I remember when this was nowt but fields! 🇫🇷🍷Happy Sunday from Languedoc to all who worship 🍇🥖☀️

Bonjour! Nipped over to see my mum for un petit break! 🥖🍷🇫🇷
12/09/2026

Bonjour! Nipped over to see my mum for un petit break! 🥖🍷🇫🇷

Nipped over to see my mum for a much needed break. 🇫🇷🍷🥖
12/09/2026

Nipped over to see my mum for a much needed break. 🇫🇷🍷🥖

One thing I want to clear up about Winfluential because it's important.The process doesn't begin with you sending me an ...
10/09/2026

One thing I want to clear up about Winfluential because it's important.

The process doesn't begin with you sending me an award you've already found and asking me to write 1,000 clever words about why you should win it. By that point, you may already have chosen the wrong battle.

The Podium PRocess starts with IDENTIFY. We look at the business, what's happening inside it right now and where the strongest opportunities lie. From there we identify the awards and, crucially, the categories worth pursuing.

Next comes UNCOVER, where we dig into the story, numbers, results and evidence that could make a judging panel sit up and take notice.

Only then do we CRAFT the entry and POLISH it until we've given it the strongest possible shot. And if you become a finalist or winner, we PRESS it.

That's the stage my PR brain particularly enjoys because you've just acquired credible third-party recognition and I want to make the bloody thing work for you through PR, content, credibility and visibility.

👉 IDENTIFY. UNCOVER. CRAFT. POLISH. PRESS.

That's Winfluential. The whole shooting match, done for you.

Want to see where your business currently stands? Find out your Winfluential Score: https://podiumawardsreadiness.scoreapp.com/

"Business awards are just vanity."I've heard versions of that for years and, to be fair, there are plenty of awards that...
09/09/2026

"Business awards are just vanity."

I've heard versions of that for years and, to be fair, there are plenty of awards that don't do much to challenge the argument.

I'm not particularly interested in filling trophy cabinets for the sake of it. What interests me is credible third-party recognition and what a business can do with it.

Look at almost any company website and you'll see the same claims. Experienced. Innovative. Customer-focused. Experts. Market-leading. I'm not saying those claims aren't true, but ultimately it's YOU saying them.

When a credible independent organisation puts you on a shortlist or a judging panel decides you're the best in your category, somebody else is backing up the claims you've been making. That has value.

Used properly, recognition can help build trust with prospects, strengthen pitches, create content, open media doors, support recruitment and give customers another reason to choose you.

Of course, you need to pursue the right recognition in the first place and know what to do with it if you get it.

Which rather neatly explains why I've created Winfluential.

👉 If you've never really thought strategically about awards before, here's a good place to begin. Find out your Winfluential Score: https://podiumawardsreadiness.scoreapp.com/

That's a wrap on the National Entrepreneurs Convention and the first proper public outing for Winfluential.If you've bee...
08/09/2026

That's a wrap on the National Entrepreneurs Convention and the first proper public outing for Winfluential.

If you've been at ICC Birmingham over the last couple of days, hopefully you've seen some of what I've been up to.

If you meant to come and find me but never quite made it through the crowds, don't worry. And if you've spent Monday and Tuesday nowhere near Birmingham, you haven't missed the boat either.

Winfluential is designed to help businesses get the recognition they deserve, starting long before anybody writes an award entry.

We look at what's happening inside the business right now and identify the stories, achievements and opportunities that could genuinely be award-worthy.

Then we find the right awards and categories, uncover the evidence, craft and polish the entries and, if you become a finalist or winner, use my PR experience to make that recognition travel much further.

That's the Podium PRocess: IDENTIFY, UNCOVER, CRAFT, POLISH, PRESS.

I'll be digging into each of those stages over the next couple of weeks. For now, there's a very easy place to start.

👉 Find out your Winfluential Score here: https://podiumawardsreadiness.scoreapp.com/

I think a lot of businesses approach awards completely backwards.An email arrives announcing that entries close in a for...
08/09/2026

I think a lot of businesses approach awards completely backwards.

An email arrives announcing that entries close in a fortnight, somebody decides it would be nice to win something and starts scrolling through the categories looking for one that sounds vaguely suitable.

Someone then gets lumbered with writing the entry, everyone scrambles around looking for some impressive numbers and they hope for the best.

Winfluential starts inside the business.

What's actually happened over the last 12 months? Where have you grown? What have you changed? What have your people achieved?

Have you developed something genuinely different, produced an extraordinary result for a customer, transformed your culture, broken into a new market or overcome something that looked pretty bloody daunting at the time?

That's where the interesting stuff lives.

Once we've uncovered it, we can identify the awards and categories where the story has the strongest fit and where the recognition could actually be valuable.

So before asking, "Which awards can we enter?", try asking a better question: What's happening inside our business that deserves recognition?

You may be sitting on something far more award-worthy than you realise.

👉 Find out your Winfluential Score here: https://podiumawardsreadiness.scoreapp.com/

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