Sydney Payne Freelance Graphic Designer

Sydney Payne Freelance Graphic Designer Strategic brand designer and animator helping businesses create clarity and connection!
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More pages from the redesign of the Peter Jones Foundation's prospectus.
19/09/2026

More pages from the redesign of the Peter Jones Foundation's prospectus.

More pages from the redesign of the Peter Jones Foundation's prospectus ahead of the 2026/27 academic year.
17/09/2026

More pages from the redesign of the Peter Jones Foundation's prospectus ahead of the 2026/27 academic year.

I recently completed a redesign of the Peter Jones Foundation's prospectus for print and digital use ahead of the 2026/2...
15/09/2026

I recently completed a redesign of the Peter Jones Foundation's prospectus for print and digital use ahead of the 2026/27 academic year. The prospectus is the Foundation's key engagement tool for reaching teachers and school leaders, and growing the number of schools taking part in their programmes.

Working within their existing brand guidelines, they wanted me to take the old, dated prospectus and move it towards a more contemporary, image-led design to attract more attention and reflect the values of the Foundation.

I had such a fun time collaborating with the team on this one, and I'm really proud of how it's come together.

Deep in moodboard mode and honestly buzzing about this one!New project just kicked off and I cannot wait to share where ...
08/07/2026

Deep in moodboard mode and honestly buzzing about this one!

New project just kicked off and I cannot wait to share where it's headed!

A little behind the scenes of the craziness that is making sure every single detail lines up with a geometric shape!Icon...
11/06/2026

A little behind the scenes of the craziness that is making sure every single detail lines up with a geometric shape!

Icon logo for Spooky's Building and Electrical Services

Business cards for Spooky's Building and Electrical Services
08/06/2026

Business cards for Spooky's Building and Electrical Services

Brand reveal for Spooky’s Building & Electrical Services 👷‍♂️⚡This project was a special one for me, as the client also ...
05/06/2026

Brand reveal for Spooky’s Building & Electrical Services 👷‍♂️⚡

This project was a special one for me, as the client also happens to be my dad. Funny enough, the very first logo I ever designed at 15 was for his business… and it featured a literal ghost wearing a hard hat 👻😂 Safe to say we’ve both come a long way since then.

For the redesign, I wanted to move away from the obvious route and create something that felt modern, professional and built to last.

The final logo icon combines a geometric “S” shape within the structure of a house, inspired by architectural blueprints and technical drawings. The clean line work reflects both the building and electrical side of the business, while the structured design helps communicate reliability, precision and future-focused workmanship.

The blueprint-inspired style also ties into the idea of planning, craftsmanship and creating solid foundations, values that sit at the core of the company.

Really proud to have redesigned this over 15 years later ❤️

And genuinely, if anyone around Kent is looking for building or electrical work, give him a shout, he’s pretty good ⚡

Working with Carers First and Amazing Minds on the young carers animation is still one of the projects I’m most proud ...
01/05/2026

Working with Carers First and Amazing Minds on the young carers animation is still one of the projects I’m most proud of. But it didn’t start behind a screen.

Before any design work began, I spent time with young carers, listening to their experiences through a series of workshops. We talked, drew, and explored what day to day life feels like for them. Those conversations shaped everything that followed.

The idea of the small robot with the battery came from trying to reflect how quickly their energy can run down when they are balancing so much on their own. It’s a part of the process I really value. Taking the time to understand the people behind the brief before creating anything.

I’ve shared a bit more about this and what I learned working on A Story for Young Carers in a new blog, which you can find on my website.


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West Malling

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+447540796407

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