07/09/2026
We think we sometimes make marketing WAY more complicated than it actually needs to be 😂
We launched our new Jem On Demand marketing menu last week and we’ve already had such a good response to it, and it’s really got us thinking about how many businesses probably have a list as long as their arm of marketing things they want to do, but they just never quite make it to the top of the priority list.
Because sometimes something that should be a relatively simple job somehow turns into three meetings, 17 emails, six different opinions and then gets put back on the list for next month anyway 😂
We think there’s a LOT to be said for bringing someone in from outside the business every now and then, giving them the thing you’ve been staring at for the last six months and saying… what do you think?
They haven’t been involved in all the conversations you’ve already had about it, they’re not attached to the way it’s always been done, and sometimes that completely fresh pair of eyes is all you need to go, ohhhh, why didn’t we just do that in the first place?!
Obviously Jem specialises in horticulture and landscaping, but we don’t actually think this is exclusive to our industry at all - sometimes an outside perspective can be game-changing, particularly when you’ve been looking at the same thing for so long that you can’t even tell if it’s good anymore 😂
So, what’s something marketing-wise that you’ve wanted to do for AGES, but for whatever reason it just never gets ticked off the list?
Tell us in the comments - horticulture or not - and we’ll tell you how we might be able to help, or at the very least give you a completely fresh pair of eyes on it 👀