Charlotte’s Web Marketing

20/09/2025

It’s goodbye from Charlotte’s Web Marketing 👋🏻

I’ve got some big changes coming up over the next few weeks, both personally and professionally.

The fact that they’ve all coincided isn’t a surprise to me - quite the opposite. But the catalyst is one that might surprise you…

You see, when Ada was born, I had visions of her growing up seeing her mama working at home on her own business. 👩🏼‍💻

I thought that was the best way for me to be a role model to my daughter.

But the truth is I’ve struggled to give what I need to in my business, and it’s become more stressful than enjoyable.

Instead of being able to give my all to my work, and then to my daughter when I’m with her, the two have blended together to a point where I feel guilty 24/7 about not being present enough in either role.

It turns out I need more structure right now.

With my husband being home more often, it felt like the right time to look at other options and I came across a dream job.

I applied, and got it…

So say hello to the new Marketing & Events Assistant at Tyne Theatre & Opera House! 🎭

As of 1st of October, I’ll be back in employment in a role I’m beyond excited to get stuck in!

So Charlotte’s Web is changing.

I’ll still be sharing marketing insights and tips with you, but also giving you a look into my life as I get to grips with returning to work in a role in the big city.

I’m all about being honest and real with you, so that’s what this account will continue to be, however it evolves!

I’m proud of myself for making a change rather than continuing to muddle along with no real direction. And ✨that✨ is the lesson and example I want my daughter to grow up with.

13/08/2025

22% of UK businesses are missing out on something HUGE.

Can you guess what it is?

I see businesses spending so much time (and often money) on social media, from daily posting to pricey ads.

But they ignore the one asset that actually converts...

A website.

Your website gives you total control, something you'll never have with social media.

It also gives you so much more 'real estate' for getting your brand story, services info and personality ('cause that's important, too) across.

Plus, it takes care of a lot of the heavy lifting (salesy stuff) for you so you don't have to work 24/7.

Are you ready to turn your website into your most valuable asset?

DM me the word 'ASSET' when you're ready to get the ball rolling!

08/08/2025

Imagine waking up tomorrow and Instagram is gone. Forever.

Oof. I know. It's enough to induce a cold sweat, isn't it?

We've all become so dependent on social media that we forget it's not actually ours.

These platforms can change their rules, algorithms, or even disappear overnight...

This is exactly why I'm such a big advocate for small businesses having a website.

A website-first approach means you can focus on creating evergreen content that's SEO-ready, and repurposing it for everywhere else.

Got your digital home sorted? Comment with a 🏠
Suddenly got the cold sweats? Drop a 😰 and I'll send over some tips!

04/08/2025

Ever feel like content creation is a losing battle? 🫠

I promise, you’re not alone—especially if you’re juggling business, mam life, or just... life.

But here’s some good news: you don’t need brand new ideas every week.

Repurposing what you’ve already created is the ultimate game-changer. 🙌

Swipe through for my favourite ways to beat the content block and actually make your posts work for you (not the other way round).

Want to give yourself a break and get seen more?

DM me - I’ll happily help you turn one piece of content into a whole stack (bonus points if we chat over a cuppa ☕️).

💾 Save this post for the next time you hit a wall!

04/07/2025

Working with Randa was a DREAM.

She’s an incredible business owner, a mum of twins(!!) and so so driven.

Being around her (albeit virtually) was inspiring and so uplifting.

I worked with Randa to give her website a glow up ✨

Starting with copy and SEO, before tackling the navigation and structure of her site, and finally the design. The whole thing got a revamp.

Randa knows exactly what she wants - which made my job so easy - but was also open to ideas and suggestions for improvement across her site.

I worked with Randa for over a year and loved every minute.

She’s also an absolute powerhouse in social media management, working with purpose-driven businesses.

Can’t rave about her enough. Go check her out! 🙌🏻

14/04/2025

Running a business while running around after little ones?

Here's how to make your content work harder (so you don't have to).

Save this post to help you with content repurposing ideas 📌

11/04/2025

Even before Ada joined us 'earthside', I found the social media grind for marketing my own business a little too... grinding.

I always started with the best intentions, created an incredible plan and post ideas, experimented with planning 5, 3, 2 posts a week, but I still struggled to stick to it.

Since I've come back to work, I've embraced the idea that there are far more important things in my life than being a slave to social media.

So, I created a new content strategy, which is allowing me to...
💭 plan my month's content in less than 60 minutes
✍🏻 write strategic, evergreen content
♻️ recycle that content across multiple platforms

Want to know my secret?
Start with your website. 👩‍💻

Instead of planning endless social posts that never go anywhere, I'm creating foundational website content that will:
📈 Work for my business 24/7
🎯 Attract ideal clients through SEO
💫 Become my content hub for everything else

This is exactly what I do for my Nurture & Navigate Package clients, too!

For just £397/month, I'll work with you to create a sustainable content strategy that gives you more time for cuddles and less time doom-scrolling for post inspiration (which inevitably ends in tears).

Tag a mama who needs this!

DM me 'NURTURE' to learn more about working together 💙

09/04/2025

Introducing Content Repurposing Strategist Barbie 👋🏻

Hey! I'm Charlotte - content repurposing strategist, new mam, and your go-to girl for making your marketing WAY easier.

After experiencing the juggle of business and baby firsthand, I totally get why you need your content working smarter, not harder!

I'm here to help untangle your marketing and give you more time for what's important... your family!

Swipe ➡️ to see:
• My journey (plot twist: includes a rebrand!)
• How I can transform your content game
• Why working with me is different (spoiler: no agency drama!)
• How we can make your content shine ✨

Want someone to take content off your plate so you can focus on what really matters?
Slide into my DMs or drop me an email! 💌

07/04/2025

So things didn't quite go to plan…

Guess who's back?! 👋🏻

Yes, I know I said June, but sometimes life throws you a curve ball in the shape of a seriously delayed Maternity pay claim.

But let's not dwell on that.

After 4 beautiful months in my newborn bubble with Ada, I'm back in the business saddle and raring to go.

Honestly, I have missed it. And that's okay.

Life with a newborn has very little structure. And while I'm not giving myself a set schedule for the next few months to allow for full flexibility around what Ada needs, I am going to try and get into some sort of routine. So I'm back to work (gradually) from today.

As a new mam, I now understand more than ever the juggle of running a business and family life. 🫠

That's why I've decided to give set my business off in a new direction so I can help fellow 'mampreneurs' shine online without the overwhelm.

Charlotte's Web Marketing is officially back, offering website and content marketing services that work around you and your family life. Because I want to help other m**s regain the 'life' side of that work-life balance.

I'll be introducing you to my new services soon. But in the meantime, if you're a business owner navigating self employment and mam life, pop me a message - I'd love to chat! 🩷

16/10/2024

I had a lot of fun redesigning and updating the website for Little Stars!

The original website was basic and lacking in vital info for parents.

We have plans to continue developing the site over time, with additions like a blog and resource centre.

I’ll also be working on the websites for 4 other nurseries owned by the same group 🙌🏻

📢🚨 Big News Alert!

Our website has had a glow up ✨

And we've got big plans for developing it and turning it into an invaluable resource hub over the coming months 👀

Go check it out and let us know what you think - http://littlestarschildcare.uk

28/08/2024

Want to create a flawless digital marketing strategy? 💁🏼‍♀️

Here are the 5 things you’ll need…

1️⃣ Content marketing with a considered strategy

2️⃣ A sustainable social media schedule with a balanced strategy and content bank

3️⃣ An email list (with subscribers), a hook to get people to sign up (like a freebie) and a solid email marketing calendar and strategy

4️⃣ An accessible and responsive website tailored to your ideal client

5️⃣ A kick-ass SEO strategy

Okay, so it’s not quite THAT simple.

But getting to grips with these 5 Core Pillars of Digital Marketing is the first step in the write direction 😉

24/08/2024

📣 BIG UPDATE!

There's some exciting stuff coming! But before I share that with you, I want to share my new services!

I've worked for months on getting these right. I wanted to ensure the website and digital marketing services I offer cater to a range of clients.

I want to help freelancers and small business owners succeed in the long-term.

With my mix of simple ad-hoc and retainer services, retainer packages and packaged projects, clients can be sure that they receive the marketing support they want and need for their business, without the crazy agency price tags!