10/03/2021
Trim?
Many business owners have been forced to reconsider and reevaluate the function of their spend during the last 12 months. How do you cut your marketing budget without hurting your ?
Our experience suggests, it’s often the message, not the medium, that is the problem.
Social media says say one thing, the web site implies something else, sales presentations go off in one direction and promotions head somewhere else, scattered multi-channel marketing noise with no coherent theme.
You should continue to spend on marketing as long as it provides a positive ROI, but many business owners set a budget on an arbitrary number.
So before a marketing budget cut, use the opportunity to think about what you’re saying, get your business message aligned with your and reevaluate your marketing ‘touch points’ for consistency, clarity and brand stance.
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