Paramount Media

Paramount Media A full service marketing and advertising company based in the North West.

27/08/2026

“You must spend all your time together.”

That is what people often assume when a husband and wife run a business together.

The reality for Anita and Craig is rather different. Between separate responsibilities at work and a busy home life with young children, they actually spend far less time together than people might imagine.

Perhaps that is the secret to making it work.

Could you run a business with your partner? Tell us honestly. 👇

Watch the full family-in-business conversation on Boardroom Backchat.

Referral dependency often looks like success.The diary is full. New enquiries keep arriving. Marketing feels less urgent...
25/08/2026

Referral dependency often looks like success.

The diary is full. New enquiries keep arriving. Marketing feels less urgent.

Then a key referrer leaves, customer behaviour changes or the market slows down.

Suddenly, the business has no predictable way to replace that pipeline.

The latest edition of Pulse looks at why referrals should support your growth strategy, rather than become the entire strategy.

It is not about replacing word of mouth. It is about building other routes to opportunity before you urgently need them.

Sign up and read the full article at:

paramountmedia.co.uk

How much of your current business comes through referrals?

Advertising is an investment. So why should the value stop once the campaign ends?With the Paramount Loyalty Card, every...
21/08/2026

Advertising is an investment. So why should the value stop once the campaign ends?

With the Paramount Loyalty Card, every advertising campaign earns you points.

Those rewards can be spent anywhere that accepts Mastercard, giving your business something tangible back while you build visibility, reach new audiences and grow your brand.

Advertise. Earn. Spend the rewards your way. 💳

Sign up through the contact form at:

paramountmedia.co.uk

19/08/2026

Quick questions. Honest answers. Very little time to overthink them.

Anna, Steph and Ann put Anita and Craig from Alliance Connectivity through a round of quick-fire questions as part of their conversation about family, marriage and business.

Expect plenty of personality, a few revealing answers and an insight into the people behind the company. 🎙️

Watch the full episode of Boardroom Backchat to hear whether they really believe family in business is a good idea.

When the economy becomes uncertain, marketing is often one of the first budgets to be cut.But when competitors go quiet,...
17/08/2026

When the economy becomes uncertain, marketing is often one of the first budgets to be cut.

But when competitors go quiet, visibility becomes even more valuable.

The latest edition of Pulse asks whether businesses are prepared for the impact of global economic disruption and explores why focusing only on short-term savings can damage long-term growth.

The businesses that come through difficult periods are not always the ones that disappear until conditions improve.

They are the ones that remain visible, useful and trusted.

Sign up to read the full article at:

paramountmedia.co.uk

Would you increase or reduce your marketing during a downturn?

13/08/2026

Should business owners keep their political views private?

Social media has blurred the line between personal opinion and professional reputation. One post can reach customers, employees and potential partners before you have even finished your morning coffee.

In this Boardroom Backchat clip, Jonathan Guy and Sharon Rotherham discuss whether speaking publicly about politics can strengthen a business owner’s reputation or quietly damage it.

Does honesty build trust, or are some opinions better left offline? Let us know your view. 👇

Referrals are brilliant.Depending on them is not.Recommendations arrive with trust already built in, but what happens wh...
11/08/2026

Referrals are brilliant.

Depending on them is not.

Recommendations arrive with trust already built in, but what happens when they slow down?

The latest edition of Pulse explores “referral dependency”, the hidden risk facing businesses that rely on word of mouth as their main source of new clients.

One question reveals how exposed your business may be:

If referrals stopped tomorrow, where would your next customer come from?

Read the full article by signing up for Pulse at:

paramountmedia.co.uk

Could your business answer that question confidently? 🎯

Advertising should do more than get your business seen.With the Paramount Loyalty Card, you earn points every time you i...
07/08/2026

Advertising should do more than get your business seen.

With the Paramount Loyalty Card, you earn points every time you invest in an advertising campaign.

Those rewards can then be spent anywhere that accepts Mastercard, giving you something tangible back while you grow your brand.

More visibility for your business. More value from your advertising. 💳

Sign up through the contact form at:

paramountmedia.co.uk

AI investment. Overvalued stock markets. Rising energy costs. Global conflict.It can all feel very far removed from the ...
03/08/2026

AI investment. Overvalued stock markets. Rising energy costs. Global conflict.

It can all feel very far removed from the day-to-day reality of running a business in the North West.

Until your costs rise, customers tighten their spending and growth becomes harder to predict.

The latest edition of Pulse explores the warning signs facing the global economy and, more importantly, what business owners can still control.

No panic. No crystal ball. Just a clearer look at the risks ahead and how businesses can prepare.

Read the full article by signing up for Pulse at:

paramountmedia.co.uk

What is the biggest pressure facing your business right now? 👇

Disappointment is not always something to “get over”Missed out on the promotion.Lost the contract.Put everything into a ...
22/07/2026

Disappointment is not always something to “get over”

Missed out on the promotion.

Lost the contract.

Put everything into a project that did not land.

Most of us are taught to shake disappointment off quickly and get on with it.

But that can be the wrong move.

In the latest issue of Pulse Life, we explore why disappointment can be more than an unwanted emotion. It can reveal what matters to us, expose unrealistic expectations and become a useful starting point for creativity and change.

The problem is not disappointment itself.

It is what happens when we dismiss it, personalise it or let it quietly convince us not to take risks again.

Good workplaces do not expect people to “move on” without reflection.

They make room for honest conversations, better learning and more realistic expectations.

What has disappointment taught you?

Sign up for Pulse Life via the Paramount Media website.

Address

Suite 4 Foundry House, Waterside Lane
Widnes
WA88GT

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+443458358116

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