01/12/2025
Say hello to - a new identity.
It began on Little Minster Street, a stretch of Wi******er where the buildings lean just enough to let you know they’ve witnessed a few hundred years of life. Joanne’s studio sits among them: red brick, chalk-soft light, the steady rhythm of tools meeting metal. A place with its own sense of order, calm and the occasional whiff of deliciousness from the neighbours at The Old Vine.
The identity grew directly from that environment.
Two hand-drawn rings form the logo, each with a subtle irregularity you only get from the human hand.
The colour palette is extracted from Wi******er itself — brick, flint, weathered stone, with a wee nod to Cedric Morris for depth and accent.
Materials matter here: reclaimed textures, natural surfaces, and a visual language shaped by the bench rather than the boardroom.
But a brand world is more than its components.
It includes the way the signage meets the street, how the shop layout guides you without insisting, the rhythm of photography that balances clarity with warmth, and the website that allows the work to speak at its own pace. Every element connected; nothing superfluous.
Joanne’s approach made this possible. Her jewellery is thoughtfully made, honest in its construction, and grounded in the values of craft. She carried that same sensibility into the process, courageous with colour, meticulous in decisions, and hands-on in all the right ways.
If you’re in Wi******er, step off the High Street and follow the signs down to Little Minster Street. Inside, you’ll find a studio and shop designed for real use — a place to try pieces on, ask questions, and spend a moment in the company of things made slowly and with care.
This was a project shaped by place, material, and the person, the maker, at its centre.
I’m proud of what we built together. We hope you enjoy it too!
With love,
Laura xx
******erStudios ******er
