Ice - The Brand Experience Agency

13/01/2025

Pantone Color of the Year 2025.

It’s the beginning of the year and if you are feeling a bit blue why get motivated by looking at the Pantone colour of the year for 2025.

The chosen colour is called Mocha Mousse, PAN 17-1230, a rich comforting brown colour. It satisfies our need for contentment by nourishing us with its promise of the delicious properties of coffee and chocolate.

You can find all you need to know about what this colour means for your year ahead here:

PANTONE® UK | Pantone Color of the Year 2025

Why not now enjoy either a fresh cup of coffee or your favourite chocolate bar in honour of this year’s colour? Comforting treats to inspire a new year.

27/07/2023

This is Hein Schumacher Chief executive of Unilever.

On Monday the consumer goods giant said that across the business, pre-tax profit rose 21% to €3.9bn (£3.34bn) but the number of goods that it sold fell.

Over the first six months of this year, this is based almost entirely on the company raising its prices.

Supermarkets, such as Tesco, have been critical of suppliers lifting their prices amid high inflation.
Mr Schumacher said it had not passed on higher costs to its customers.

Who is he kidding?

He tried to spin it around a drought in Europe, rice shortages in India as well as geopolitical issues.
That’s fair enough but the numbers speak for themselves. Less sales more profit. This can only come from charging more surely.

Big corporates rule the business world and have so much control not just in consumer goods but other key areas as well. They can basically do what they like regarding pricing with consumers often picking up the tab.

Analyst Emma-Lou Montgomery, associate director at the stockbrokers Fidelity Investment commented “it is clear that higher prices are boosting Unilever's profits, particularly with sales volumes largely flat. "All in all, the cost of living is proving profitable for this global giant, with full-year underlying sales growth expected to beat forecasts," she added.

Enough said.

27/07/2023

This is Hein Schumacher Chief executive of Unilever.

Om Monday the consumer goods giant said that across the business, pre-tax profit rose 21% to €3.9bn (£3.34bn) but the number of goods that it sold fell.

Over the first six months of this year, this is based almost entirely on the company raising its prices.

Supermarkets, such as Tesco, have been critical of suppliers lifting their prices amid high inflation. Mr Schumacher said it had not passed on higher costs to its customers.

Who is he kidding?

He tried to spin it around a drought in Europe, rice shortages in India as well as geopolitical issues.
That’s fair enough but the numbers speak for themselves. Less sales more profit. This can only come from charging more surely.

Big corporates rule the business world and have so much control not just in consumer goods but other key areas as well. They can basically do what they like regarding pricing with consumers often picking up the tab.

Analyst Emma-Lou Montgomery, associate director at the stockbrokers Fidelity Investment commented “it is clear that higher prices are boosting Unilever's profits, particularly with sales volumes largely flat. "All in all, the cost of living is proving profitable for this global giant, with full-year underlying sales growth expected to beat forecasts," she added.

Enough said.

12/05/2023

We are looking for an Event Manager to join our busy team.
You will be a team player and have a proven track record in delivering all aspects of an experiential/event project. You will demonstrate a creative flare and experience of managing all types of events and be as comfortable with the practical parts of the job on-site as you are liaising with senior clients.
The Role:
• You will be responsible for managing a range of event projects, from meetings & presentations to large conferences and experiential events.
• Management of all project elements from initial client briefing through to completion
• Briefing and management of suppliers and other Ice departments
• Liaison with clients, suppliers and venues
• Costing and management of budgets
• On-site management
Please send you CV to our MD John Palmer:
[email protected]
• Post event evaluation and reporting

12/05/2023

The Kings Coronation in Windsor
In keeping with The Ivy's seasonal exterior decorations this is their
interpretation for the Kings Coronation at their branch in Windsor just down the road from our office. They certainly spend a great deal of time and effort, with the displays becoming part of their brand ID. This one is proving very popular with the tourists as a photo opportunity when they visit the castle.

09/09/2022

03/08/2022

Celebrating new ways of reducing CO2 - the art of cutting carbon.
It would be fantastic if they can get this to work commercially.

With the 'de-printer' specially coated sheets of paper can be used 10 times over.

13/07/2022

The results are in
https://www.youtube.com/watch?v=DBmmOKrBNno

Like thousands of other people, I took part in The Big Plastic Count recently and have just been sent the results.* This is an edited version from the organisers.
• Almost 250,000 people took part and together they counted a shocking 6.4 million pieces of plastic.
• On average each household threw away 66 pieces of plastic packaging, which is 3,432 pieces over a year.
• Applied to the UK as a whole, UK households throw away an unbelievable 1.85 billion pieces of plastic a week or 96.6 billion pieces of plastic a year.
These numbers are shocking - and they don’t even include the plastic waste from offices, shops and industry! With plastic production set to double over the next 20 years, the government needs to take urgent action to stem the flow of plastic waste.

*Source: Greenpeace 2022

My own take on this is relying on government to make changes with legislation will only happen very slowly and even then, might not be very effective.

We as consumers must use less plastic by finding alternative packaging options to the food, drink and household items we buy.

Just a small shift in consumer habits could make a huge difference. For example, based on the Greenpeace numbers if people on average used just 5 less items of plastic per week that would work out at 7.24 billion less pieces of plastic a year. Still a very long way to go but it would be a start.

Small change, big difference.

16/05/2022

https://thebigplasticcount.com
Starts today. Get involved!

The UK’s biggest investigation into household plastic waste. Together let's push the government to tackle the plastic crisis.

16/05/2022

Starts today! To get involved go to: https://thebigplasticcount.com

08/04/2022

11,000 tonnes of electronic waste is created by old and unused chargers every year. Congratulations to London-based design studio Blond for trying to do something about it through innovative design.

London-based design studio Blond has revealed a folding charger concept, which aims to address the growing problem of electronic waste in the tech industry.

People could repair and upgrade the multi-purpose charger, named Fold, instead of simply throwing it away when it became useless.

More details can be found at
https://www.designweek.co.uk/landing-page/design-news/