Bowler Hat Media

22/10/2021

But did Oscar Wilde actually say this? 🤔

19/10/2021

I still have copywriting enquiries asking me how much I charge per word. That's a bit like asking a builder how much they charge per brick! The fact is you're not actually paying for a number of words, you're paying for a solution. Just like you want your builder to solve a problem, never mind how many bricks it takes....

I still have copywriting enquiries asking me how much I charge per word. That’s a bit like asking a builder how much they charge per brick! The fact is you’re not actually paying for a …

14/10/2021

Your website copy needs to put up a good fight for my attention. If your website copy hasn't got my interest in 8 seconds, I'll be off. It could be and, is most likely to be, your competitor's copy I'll be reading next and if they do a better job, I'll give them more of my time. It's not just me who has the attention span of a flea....

Your website copy needs to put up a good fight for my attention. If your website copy hasn’t got my interest in 8 seconds, I’ll be off. It could be and, is most likely to be, your compe…

11/10/2021

The best way of getting copy read is to make it an easy read - and to make it FRIENDLY. If you and I had a conversation about your product or service, we'd chat about it. You wouldn't talk like a text book because you know I'd switch off pretty quickly. You'd concentrate on trying to ENGAGE me and interest me and get on with me....

The best way of getting copy read is to make it an easy read – and to make it FRIENDLY. If you and I had a conversation about your product or service, we’d chat about it. You wouldn& #82…

04/10/2021

15/09/2021

There are many reasons you may need a CV right now and many reasons that the one you usually send out is not quite right. Chances are, you may be applying for a job role that hasn't ever featured on your CV before. You won't be the first to decide to (or have been forced to) change track as far as your career is concerned....

There are many reasons you may need a CV right now and many reasons that the one you usually send out is not quite right. Chances are, you may be applying for a job role that hasn’t ever feat…

04/08/2021

What’s the plural: fish 🐟 🐟🐟 or fishes 🐟🐟🐟?

If you’re talking about 3 halibut, the plural is FISH.

However if you’re talking about 3 different species: a cod, a plaice and a halibut, the plural is FISHES.

26/07/2021

Online shopping is convenient. That's the positive dealt with. I get that it can be a lifeline for elderly people (particularly those who struggle to walk loads, drive or carry heavy bags) - ironically, though, the elderly are the age group least likely to use the internet. So, what's my issue with online shopping? There are a few... Pictures can be deceiving…...

Online shopping is convenient. That’s the positive dealt with. I get that it can be a lifeline for elderly people (particularly those who struggle to walk loads, drive or carry heavy bags) & #…