REL Field Marketing

REL Field Marketing REL Field Marketing has begun an exciting new chapter, uniting as one global Smollan brand. REL was established in 1995.

You’ll still find the same local experts you know and trust, delivering the same service excellence & relationships built on consistency, care, and collaboration. We are now a team of over 1,300 across the UK with our Customer Support Centre located in Winnersh, Berkshire. We are proud of the highly successful partnerships we have built with many of the world’s leading manufacturers and retailers

as a result of the thought leadership we bring to drive change and add value. The engagement of our teams is what enables us to innovate, evolve and consistently deliver for our customers. Our values and the REL People Promise are at the heart of driving the industry leading employee engagement we have at REL. Our vision is ‘to be loved by our people and first choice for customers’ and our mission is to unlock our customers’ full potential at the point of purchase by ‘inspiring our people to deliver results, value and insight that you cannot get anywhere else’. Both of which have a clear focus on our two overriding priorities; our people and our customers. Our values encompass our cultural commitments to our people and our customers:
Customers come first
Care for our colleagues
Be brilliant in all that we do

Our services cover the entire shopper journey from engagement through to environment and analytics including sampling, experiential, demonstrations, sales, merchandising, compliance, amplification, availability and POS placement to name a few. We provide dedicated teams as well as flexible resource for our customers and have a range of employment opportunities available across the UK from full to part time and flexible working arrangements. Our business is all about people; we don’t make products like our customers do. Our product is our people and focus on making sure REL is an amazing place to work and more like a family than an employer. We are accredited by Great Place to Work as one of the UK’s and Europe’s Best Workplaces as have been recognised as a Best Workplace for Women and for Excellence in Wellbeing.

For 30 years, REL Field Marketing has been delivering retail excellence across the UK and Ireland.From combining local i...
22/01/2026

For 30 years, REL Field Marketing has been delivering retail excellence across the UK and Ireland.

From combining local insight with wider European expertise, to using data, technology and innovation to drive results, our story has always been about growth, trust and impact.

Now, we’re stepping into an exciting new chapter.

We’re proud to be part of Smollan — a global leader in retail solutions with over 90 years of heritage, operating across 60+ countries and connecting brands with millions of shoppers every day.

What does this mean?
✨ Continuity — the same trusted local teams
✨ Strength — united under a global brand
✨ Opportunity — access to global insight, innovation and technology

The next chapter begins. We Are Smollan.

Follow .group and be part of the journey.

🌼 At REL, we're dedicated to reducing our carbon footprint and promoting green energy. Let's work together for a cleaner...
02/08/2024

🌼 At REL, we're dedicated to reducing our carbon footprint and promoting green energy. Let's work together for a cleaner, brighter tomorrow.

🚴‍♂️ Did you cycle to work today? We're celebrating Cycle to Work Day! 🚴‍♀️Whether you’re new to cycling, haven’t been o...
01/08/2024

🚴‍♂️ Did you cycle to work today? We're celebrating Cycle to Work Day! 🚴‍♀️Whether you’re new to cycling, haven’t been on a bike in a while, or cycle every day, today is the perfect day to experience the amazing benefits of everyday cycling – mental, physical, and financial.

📲 Have you downloaded our crowdsourcing app, SmartSpotter? Start earning today with a free download! 💸Get started now an...
31/07/2024

📲 Have you downloaded our crowdsourcing app, SmartSpotter? Start earning today with a free download! 💸Get started now and join our community of spotters making a difference.

🌍 Celebrating International Day   Today, we celebrate all our friends—work friends, lifelong friends, and friends around...
30/07/2024

🌍 Celebrating International Day

Today, we celebrate all our friends—work friends, lifelong friends, and friends around the globe. Cheers to the bonds that make life special! 🎉❤️

🌍 At REL, we proudly stand with the UN's Sustainability Initiatives, championing Good Health & Wellbeing for all. 🌱💚 Our...
26/07/2024

🌍 At REL, we proudly stand with the UN's Sustainability Initiatives, championing Good Health & Wellbeing for all. 🌱💚 Our commitment is to create a healthier future by promoting access to quality healthcare, encouraging wellness, and supporting initiatives that aim to improve the physical and mental well-being of communities worldwide. Together, let's work towards a world where everyone has the opportunity to live a healthy and fulfilling life. Read more about the UN’s Sustainability Initiatives here: https://www.un.org/sustainabledevelopment

🌟 Exciting News! 🌟 REL Field Marketing has been named one of the UK's Best Workplaces for Women™ 2024! This recognition ...
25/07/2024

🌟 Exciting News! 🌟 REL Field Marketing has been named one of the UK's Best Workplaces for Women™ 2024! This recognition highlights our commitment to gender balance, removing career barriers, and creating a flourishing workplace for all. We’re proud of our positive employee experience and the initiatives we’ve introduced to support it.

🎉 Happy Weekend! 🎉 Thanks for all your hard work this week. Enjoy some well-deserved rest and relaxation!
19/07/2024

🎉 Happy Weekend! 🎉 Thanks for all your hard work this week. Enjoy some well-deserved rest and relaxation!

Address

650 Wharfedale Road
Winnersh
RG415TP

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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Our Story

REL was established in 1995. We are now a team of over 1,300 across the UK with around 140 lucky souls based in Winnersh Triangle, Berkshire at our Customer Support Centre. We are proud of the highly successful partnerships we have built with many of the world’s leading manufacturers and retailers as a result of the thought leadership we bring to drive change and add value. The engagement of our teams is what enables us to innovate, evolve and consistently deliver for our customers. Our values and the REL People Promise are at the heart of driving the industry leading employee engagement we have at REL.