22/01/2026
For 30 years, REL Field Marketing has been delivering retail excellence across the UK and Ireland.
From combining local insight with wider European expertise, to using data, technology and innovation to drive results, our story has always been about growth, trust and impact.
Now, we’re stepping into an exciting new chapter.
We’re proud to be part of Smollan — a global leader in retail solutions with over 90 years of heritage, operating across 60+ countries and connecting brands with millions of shoppers every day.
What does this mean?
✨ Continuity — the same trusted local teams
✨ Strength — united under a global brand
✨ Opportunity — access to global insight, innovation and technology
The next chapter begins. We Are Smollan.
Follow .group and be part of the journey.