27/06/2023
One of the legs of the 'great sales' tripod is planning. Not sexy, we know, but it's important.
The formula for high-performance sales isn’t complex, but having a game plan for getting there, does require some (figurative) heavy lifting 🏋️♀️
Here’s the hit list:
1. Clear outcomes and expectations of your sales team
2. The right salespeople to deliver these outcomes
3. A deep understanding of your market, your solution and your customer’s needs
4. A ‘go to market’ plan and sales strategy
5. Measurement, metrics and feedback on performance for the sales team
6. Tools, training and resources to support the sales team
7. Remuneration and benefits to engage and retain your sales stars 🌟
If you’re not sure where to start, do a quick run-through of this list and traffic light each one – green means you’re on track, amber could do with a review but not critical, and red is ‘oh shxt’, we’re off track or we haven’t even started this bit.
Tackle the reds, move to the ambers and along the way celebrate the greens! 🚦