04/08/2026
A bit off topic from web design but I was walking into Home Bargains with the kids the other day to get some summer bits and we couldn’t believe it when we found an entire Halloween section already up! There we were trying to enjoy the summer and were already reminded that Autumn is on its way!
It made me think how we see this everywhere in our modern world, constant upsells, next promotions, new trends, something new to try, do, have, watch and you feel you can never truly enjoy the now.
For instance, you watch a film or series on Netflix or any other streaming service, instead of being able to soak up what you’ve just seen and sit in the credits for even a moment - it’s “what to watch next” instantly in your face.
You buy something online and get the product, instead of enjoying the item you’ve just purchased - you get promotions offering discounts for your next purchase or flyers for other company merchandise.
It’s literally everywhere and we as consumers are so used to it now I don’t think people even notice it - but its contributing to making people more anxious, not able to to live in the now, easily bored, constantly seeking new highs.
So let’s try and take a step back, I know upsells and promoting the next product aren’t going to change in marketing but let’s all be a bit more conscious of it. Maybe stop buying Halloween junk in July or Easter eggs in December in case they run out. Take the time to really enjoy and appreciate something you’ve bought online before making another purchase. Click the hidden “watch credits” button every time your streaming service asks you what to watch next, and maybe we’ll all start to appreciate the small things again and these companies will start getting the hint.
Just wanted to share, love to hear people’s thoughts on this too.
❤️
