Paul Neal - Estate Agency Marketing

16/06/2026

The Fundamentals of Estate Agent SEO

Most estate agents treat SEO like a dark art - something technical, slow, and best left to “the website people.” That’s a mistake....

How to get found by the sellers and landlords already searching for an agent in your town using the fundamentals of estate agent SEO.

16/06/2026

You're 30 minutes away from a full marketing plan for your agency.

Free. No pitch. Just a plan.

Most estate agents don't have a marketing problem. They have a "no plan" problem.

You post when you remember. Boost the odd one. Hope the referrals keep coming.

In 30 minutes, I'll map out exactly where your next 10 valuations should come from - Meta Ads, local SEO, content, the lot. Built around your agency and your town.

No charge. No hard sell. You walk away with a plan, whether we work together or not.

Want yours? Comment "PLAN" or tap the link in bio to book your 30 minutes. 📍

23/05/2026

How Much Should an Estate Agent Spend on Marketing?

Every estate agent eventually asks the same question, usually after a quiet month or a competitor's "For Sale" board appears on their patch: how much should an estate agent spend on marketing? The honest answer is that there is no single figure, but there are sensible ranges, proven formulas, and a handful of principles that separate agents who grow profitably from those who simply spend....

How much should an estate agent spend on marketing? Real benchmarks, budget formulas, channel splits, and ROI advice for UK agents.

21/05/2026

The One Email Every Estate Agent Should Send Each Month

Your email database is full of future sellers, landlords, and referrers - and most agents rarely contact them.

Here's what you should do.

1. If you only send one email a month - Send a monthly local market update email to your entire database. It takes about 30 minutes and keeps you front of mind.

2. Other emails to share with your warm leads can include:

Recent case studies
Practical tips
Seasonal marketing advice
Testimonials
Exclusive offers and incentives, such as "List Your Property With Us This Month For A Free..."

3. Subject lines. Keeps these catchy. Use titles such as: 'What's happening in the [Town] market this month?', 'Your May property market update is here' or "Do this one thing when selling your [Town] home."

4. Remember. Consistency is everything - one email a month for 12 months builds a relationship no competitor can easily break, especially if the content is helpful, insightful and genuine.

Personally, I would recommend an email every 2 weeks. A monthly market update, and then a tip, some seasonal advice, or a case study or testimonial.

Hope this helps.

15/05/2026

Killer Marketing Tip For More Valuation Leads. 🔥

If you're using your valuation page on your website and you're not doing this one thing, you're throwing money in the bin.

Let me explain.

Your valuation page probably converts at about 10%. Which means nine out of every ten people who land on it (homeowners actively thinking about selling) leave without you ever knowing they were there.

They're the warmest leads you'll ever have, and most agents just let them disappear.

Here's the fix...

🔥 One: Make sure the Meta Pixel is firing on your valuation page. Most agents have it installed, but have never properly checked its tracking. You don't want to just track leads; you also want to track views.

🔥 Two: In Ads Manager, build a custom audience of everyone who's visited that page in the last 30/60 days. But here's the bit most agents miss - exclude anyone who actually submitted the form. Otherwise, you're wasting budget retargeting leads who have already converted.

🔥 Three: don't retarget them with the same valuation ad they already ignored.

Run a 30-second selfie video. Just you, on your phone, sharing two or three things homeowners in your area don't realise about the current market. Finish with a soft 'when you're ready, I'm happy to give you a proper valuation.' No pressure.

For just £3 to £5 a day, you'll pick up two to four extra valuations a month from people who were already 80% of the way to picking up the phone.

12/05/2026

Your ad creative is the reason your Meta ads aren't working.

Here's the formula that actually stops the scroll!

27/04/2026

You don't need to go viral. You need to show up.

The agents winning on social right now aren't the ones chasing trends or posting the most - they're the ones who never stopped.

Here's the truth most agents miss:

→ Every post puts you in front of a percentage of your local market.
→ Do that 3x a week for 12 months, and you become the first agent they think of.
→ Viral spikes fade. Consistency compounds into instructions.

A simple weekly framework that works:

One educational post
One social proof post (review, sold board, testimonial)
One local market post
That's it. No magic. No hacks.

Now schedule your next three posts before you do anything else today. Consistency starts with this moment.

Save this for the next time you feel like giving up on posting.

21/04/2026

The Content Mix That Turns Followers Into Valuation Leads

If every post is 'call us for a free valuation', your audience will switch off.

Here's what actually works.

🔥 Educational Tips
🔥 Social Proof
🔥 Promotional Lead Gen
🔥 Behind the Scenes

Look at your last 10 posts and categorise them. What's missing from your mix? That's your content focus for this week.

20/04/2026

How to Get More Google Reviews Without Feeling Awkward

Fact - Over 90% of people check reviews before contacting a local business.

Here are 4 tips to help you get more Google reviews for your estate agency business.

17/04/2026

5 Tips Every Estate Agent Must Do on Meta Ads

Targeting random people in your town and hoping they want to sell their house is not a strategy.

Here are my tips: 🔥

1. Social media is about starting conversations.
2. Don't be disheartened that you need to use the Housing Category.
3. Don't be salesy.
4. Create short video clips, 30-60 seconds, not Canva graphics.
5. Don't create one video and force people to watch it over and over again.

Start today by creating a short video on your phone that highlights the benefits of putting your property on the market in Spring. Then, direct them to your instant valuation tool. Let that run for 2 weeks, then post another ad.