27/08/2026
Over Half of All Profile Views Turned into an Action.
🔥 879 profile views. 456 interactions. A 52% interaction rate.
What We Did.
👉 Foundational pages, one job each.
A separate page for every service, and separate pages for every area covered. Not one page attempting to be everything to everyone – a specific page for each specific search, so that when someone looks for a valuation in a particular town, there is a page that is unambiguously about exactly that.
👉 Area guides that earn the ranking.
A real guide to each patch: the streets, the schools, the transport, the property stock, what it’s actually like to live there. Useful enough that a person moving to the area would bookmark it. That usefulness is what makes it rank – and it’s what makes Google confident this agent belongs to this place.
👉 A supporting blog.
Regular local market commentary and seller guidance. Evidence, published continuously, that this is an active expert rather than a listing in a directory.
👉 Google Business Profile, fully optimised.
Every field completed and every field deliberate: primary and secondary categories, the full service list, a description written for a human and structured for a search engine, current photos, regular posts, and a steady flow of reviews.
👉 The two assets, made to agree.
The profile points at the specific pages that answer the specific searches. The site’s language matches the profile’s. Name, address and phone identical across both.
That last step is the one that turns two adequate assets into one strong one.
🔥 The Results.
In July the profile was shown 879 times and produced 456 interactions – 374 clicks through to the website, 68 direction requests and messages, and 14 phone calls.
That is a 52% interaction rate, and it is the figure worth holding on to.
