Hound Dog Creatives

Hound Dog Creatives Hound Dog Creatives Hound Dog Creatives is a full-service creative agency that offers:
- Graphic Design
- Print
- Website Design services.

From small orders of business cards to luxury marketing campaigns, printed leaflets, banners, business signs, and all printed stationery. Let us bring your brand to life!

Why branding is emotionalPeople don’t choose with logic, they choose with emotion. Your branding should make your ideal ...
05/06/2026

Why branding is emotional

People don’t choose with logic, they choose with emotion. Your branding should make your ideal client feel understood, confident and in the right place. That’s the power of design with meaning. Emotional connection creates loyalty.

If you’re unsure whether your brand visuals are working as hard as they should, it might be time to discover you brand DNA – who am I and who am I appealing to. Message me for a chat.

The five pillars of a strong brandClarity. Consistency. Personality. Visual identity. Messaging. When these five work to...
28/05/2026

The five pillars of a strong brand

Clarity. Consistency. Personality. Visual identity. Messaging. When these five work together, your brand becomes powerful, recognisable and unforgettable. When one is missing, everything feels slightly off. A strong brand = alignment.

If you’re unsure whether your brand visuals are working as hard as they should, it might be time to discover you brand DNA – who am I and who am I appealing to. Message me for a chat.

How to know if your brand is outdatedIf clients say “I didn’t realise you did that,” your visuals feel old, you're embar...
21/05/2026

How to know if your brand is outdated

If clients say “I didn’t realise you did that,” your visuals feel old, you're embarrassed to hand out your business card, or your brand doesn’t reflect the level your business is at now - it’s time for an update. Brands evolve. Yours should too.

If you’re unsure whether your brand visuals are working as hard as they should, it might be time to discover you brand DNA – who am I and who am I appealing to. Message me for a chat.

The cost of not standing outIf your brand blends in, you compete on price. If your brand stands out, you compete on valu...
14/05/2026

The cost of not standing out

If your brand blends in, you compete on price. If your brand stands out, you compete on value. When clients can clearly see the difference between you and your competitors, choosing you becomes easier. Strong branding isn’t decoration - it’s differentiation.

If you’re unsure whether your brand visuals are working as hard as they should, it might be time to discover you brand DNA – who am I and who am I appealing to. Message me for a chat.

How your tone of voice strengthens your brandYour tone sets the mood. It tells people who you are before they even see y...
07/05/2026

How your tone of voice strengthens your brand

Your tone sets the mood. It tells people who you are before they even see your visuals. Friendly, calm, bold, luxurious, playful - each creates a different experience. Consistent tone builds recognition just as much as consistent colours do.

If you’re unsure whether your brand visuals are working as hard as they should, it might be time for a Brand DNA Toolkit – who am I and who am I appealing to. Message me for a chat.

Build your brand for your type of clients - not for everyoneTrying to appeal to everyone waters your brand down until it...
30/04/2026

Build your brand for your type of clients - not for everyone

Trying to appeal to everyone waters your brand down until it says nothing. Your visuals, tone and messaging should be built specifically for your ideal client. When the right people feel seen, they engage. When the wrong people don’t, that’s okay, they weren’t yours anyway.

If you’re unsure whether your brand visuals are working as hard as they should, it might be time for a Brand DNA Toolkit – who am I and who am I appealing to. Message me for a chat.

Rebrand vs refresh — what’s the difference?A refresh is like a makeover: new colours, modernised fonts, cleaner layout. ...
23/04/2026

Rebrand vs refresh — what’s the difference?

A refresh is like a makeover: new colours, modernised fonts, cleaner layout. A rebrand is deeper: new message, new direction, new identity. If your business has evolved, you may need a refresh. If your audience or mission has changed, a full rebrand will serve you better. Working through the Discovering your Brand DNA gives you the clarity you need in order to successfully rebrand and hone your strategy to attract the right clients.

If you’re unsure whether your brand visuals are working as hard as they should, it might be time for a Brand DNA Toolkit – who am I and who am I appealing to. Message me for a chat.

How clarity changes everything: Brand DNA Toolkit exerciseA client came to me wanting a new logo. But after a strategy s...
16/04/2026

How clarity changes everything: Brand DNA Toolkit exercise

A client came to me wanting a new logo. But after a strategy session, we discovered their brand wasn’t connecting emotionally. Once we clarified their message, audience and personality, the visuals fell perfectly into place. Strategy gave the design meaning and the brand finally made sense.

If you’re unsure whether your brand visuals are working as hard as they should, it might be time for a Brand DNA Toolkit – who am I and who am I appealing to. Message me for a chat.

DEVELOPING A BRAND – HERE’S WHAT A CLIENT THINKS?This is a testimonial from Tracy Lee Hannigan who I recently branded - ...
14/04/2026

DEVELOPING A BRAND – HERE’S WHAT A CLIENT THINKS?

This is a testimonial from Tracy Lee Hannigan who I recently branded - logo design, brand guidelines and website design guidance. The testimonial says it all really…

It was a real pleasure to have Laurenne do my rebranding. She was truly fantastic. From identifying my current positioning and goals, to giving me language to describe what I was looking for, to guiding me right up to the soon-to-be relaunch, she's been invaluable. I never knew so much was involved in choosing colours, fonts and styles that would 'speak' in the way I wanted them to, and without her help I'd have been overwhelmed from the start. She's got a knack for simplifying complicated things and is a genius with the imagery. Thank you so much, Laurenne!

Tracy Hannigan
Tracy The Sleep Coach

If you are thinking of rebranding or just want a chat about your brand, then give me a call.

A rebrand done right Tracy Lee Hannigan came to us knowing her brand wasn’t quite hitting the mark - she needed a logo t...
09/04/2026

A rebrand done right

Tracy Lee Hannigan came to us knowing her brand wasn’t quite hitting the mark - she needed a logo that truly aligned with her overall look, feel and vision.

We took her through our full branding process, diving into the strategy behind her business to create something that wasn’t just beautiful, but intentional. From there, we designed a logo that seamlessly blends with her brand identity, along with carefully selected fonts to elevate and guide the direction of her website.

The result? A cohesive, confident brand and a very happy client.

Because good design isn’t just about how it looks… it’s about how it works.

If you have fallen out of love with your branding and would like a refresh or just would like a chat about an upcoming project – please get in touch.


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Wokingham

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