Mark Ingleby. new brand thinking.

21/02/2022

Even as a small business, you have a brand...

But is your 'brand' talking a lot but not saying anything?

Maybe it's not you, maybe it's them?



By 'maybe it's them' I mean maybe as a brand, you're saying a lot but you're not communicating in the correct tone of voice or using the correct words/phrases, slang or communal language that your customers communicate with daily.

Customers no longer just want products - they want meaning and values.

Social media has unleashed the power of the customer and that power has manifested itself in customers demanding more from 'their' brands and service providers.

Your customers now create a tribe around your brand but you have to respect that tribe and the language and rules of that tribe - if you're not authentic, if you're disrespectful or dishonest you'll soon find your tribe gone.

Moved on to another brand that shows them the respect that they demand.

So, remember, when creating your content - it's not just about the 'what' that you are saying but, more importantly, the 'how' it is being understood.

DM me here or directly on 07462 194650 if you'd like to create clear, honest and engaging content.

17/10/2020

Don't sell the product, sell the solution...


This was one part of a campaign of multichannel product marketing content that I created for Spada Clothing.

Part of a series of ex*****ons that very simply, quickly and visually promoted the USPs of the various products.

The creative was also used to communicate the cheeky irreverent tone of voice that I developed for the brand.

Talk to the heart, it has a lot more influence.
..and make sure you're content is Talking Brand.

Not Talking Bland.

15/10/2020

You see, the clothing's waterproofing is that good you can go water skiing in it...! Geddit? ✋✋


The thing I have always enjoyed about this career is the opportunity to be playful, to be imaginative - to use visual narratives to communicate a clear and simple message.

The ad below was one of those times.

It's great to go from being dressed in thermal motorbike gear (under hot photography lighting!) - with a member of the team holding you at an angle - while another colleague gleefully sprays cold water all over you - to bringing the idea to life in Adobe Photoshop and InDesign.

The final payoff is seeing the work in national and international motorcycle publications and getting great feedback on the visual ex*****on.

DM me here or directly on 07462 194650 if you'd like to create clear, honest and engaging content.

And don't worry... you won't have to splash out as much as you may think...

06/10/2020

Product launch campaign for Spada Motorcycle Luggage.
"Bags of Room. Put cubic feet at your fingertips."

✅ Concept
✅ Product Photography
✅ Design
✅ Photoshop post-production
✅ Copywriting
✅ Production and output for print

If you'd like to create professional, engaging content that helps to grow your brand or business, DM me here or contact me directly on 07462 194650.

06/10/2020

Has your brand 'come out' yet?

Maybe I'm being a little harsh or short-sighted here, but it would seem that there are certain marketers nowadays that think that business communications and marketing begins and ends in social media feeds. Spoiler: It doesn't.

04/10/2020

If you're going to write copy.
Make sure you know what's going on.
Like Marvin.

04/10/2020

Straight or Grey?


I always love trying to find a good dollop of wit or to repurpose and skew a well used saying for copy that I'm creating.

I've always believed it's a great way to catch people's attention, to disrupt and in (hopefully) raising a little smile the impression of the advert/content stays with them to ultimately improve brand and product recall.

Of course, any copy has to fit within the brand story and add to the brand's narrative - you have to be sure that the audience will 'get' it - to know your audience is the most important foundational element when you begin writing any copy.

If you'd like to create engaging content that helps to grow your brand or business, feel free to DM me here or contact me directly on 07462 194650.

01/10/2020

OK, so it’s a well-worn cliche.
But some headlines just write themselves.

Shoei Helmets, in my, and I know many other, motorcyclists’ opinions, make some of the best helmets in the world and as such, are worn by the world’s top athletes in motorcycle sport.

Working with brands like is always a blessing - the writing copy element is never a chore, you don’t really have to convince the market of the quality or design of the product - or often even justify the price point.

You sometimes just have to gently remind people why they buy your product...

So with this ad, the visual aesthetic was purely minimalist.

No product shot, no ‘days in photoshop’ beautifully layered graphic design or even a celebrity endorsement.

Just a box, a globally renowned logo - pre-loaded with narrative - and (in my humble opinion!), a killer witty headline…!

And to finish; plenty of white space just to disrupt the flow of the busy energetic pages of bike mags.

If you'd like to create honest, engaging content for your brand or business, feel free to DM me here or contact me directly on 07462 194650

30/09/2020

That’s right. Cut. The. Crap.
Make lifelong friends, not single-transaction customers.

A sale requires a single transaction.

But a valuable brand, with loyal customers, requires thousands of transactions. These transactions need to be built over a long period of time - consistently and honestly and always with respect for the customer.

Always remember that your brand or business has one single job.

TO CREATE CUSTOMERS.

Get that right - then keep getting it right and you’ll see a company.

But keeping those customers happy is a two-way street - relax we now have more tools available than ever before to find out:

> Who they are?
how do they identify and how do you strengthen that identity?
> What do they want?
how are you helping them in their life?
> How do they belong?
what values do they hold, what ‘tribes’ do they belong to?

This is where you can use social media channels to actively engage with customers - I’m not talking about dry digital metrics but actually looking at, and engaging with the comments - using them to build strong customer profiles and to talk to your customers in an open and honest, human way - always respond to feedback - good or bad.

So cut the chase and cut the crap.
Make sure you’re honest, engaging and most of all human.

If you'd like to create honest, engaging content for your brand or business, feel free to DM me here or contact me directly on 07462 194650

29/09/2020

I'm great. 🥇
I don't care or even want to know what you think...

Of course, I don't really think that.
But it's amazing how many and businesses operate with this mentality.

You can have as many internal meetings as you want, patting each other on the back and discussing amongst yourselves about how cool and insanely great your product is - but it's all irrelevant if that's not what your customers really think.

Remember, they won't tell you directly they think your or could be better, or doesn't work as well as it should.

They'll just move on to a competitor.

That doesn't have to happen. ✋

One of the most important things you can do as a is to understand your customers and know what they think about your product - even if you don't like what they think and talk to them before they jump ship to a competitor.

Using social media correctly is a great way to get to know your customers.

By creating engaging content and then engaging directly with your customers, even when the comments may be negative, is a cost-effective and informal way of gathering important customer data and offers a perfect opportunity to improve customer service.

✅ And can help differentiate you from the competition.

✅ And can have huge benefits that improve ROI.

Remember, when creating content for social media...
'Don't post adverts, start conversations'

If you'd like help with creating engaging content that starts real conversations, DM me here or contact me directly on 07462 194650.