Sodium & Co, Wolverhampton (2026)

09/09/2025

3️⃣ 𝗺𝘂𝘀𝘁 𝗵𝗮𝘃𝗲𝘀 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗰𝗵𝗮𝗿𝗶𝘁𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲

A website for your charity is a must to build your brand.

Whether you’re building from scratch.
Or thinking about a refresh.
These 3 things are a must:

🥇 𝗖𝗹𝗲𝗮𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁

Your website should clearly feature your mission statement.
Why? Because what you stand for, and the change you want to make in the world matters to donors, volunteers, sponsors, and more.

𝑩𝒐𝒏𝒖𝒔 𝒕𝒊𝒑: Add an impact showcase to your site. Use photos, videos, and infographics to demonstrate how you’re meeting your mission objectives.

🥈 𝗨𝘀𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗱𝗲𝘀𝗶𝗴𝗻

You should use a clean, modern layout that’s easy to navigate.
Responsive design is a good idea because it functions well on most devices.
This makes it easy for donors, volunteers, sponsors and more to engage with your content.

🥉 𝗗𝗼𝗻𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀

Make it easy for visitors to support your charity by including prominent donation buttons or links throughout your website. Provide multiple secure payment options and clearly show how donations will be used to further your mission.

And…

… Highlight volunteer opportunities and provide clear instructions for how individuals can get involved. Include volunteer sign-up forms or contact information for those interested in donating their time and skills to your cause.

💬 P.S. What’s missing from your website? Tell us in the comments.

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27/08/2025

✔️ 𝟰 𝘁𝗼𝗽 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝗬𝗢𝗨𝗥 𝗰𝗵𝗮𝗿𝗶𝘁𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝗹𝗶𝗳𝗲

To bring a charity vision to life, you need to follow a combination of strategic and creative steps.

Here’s a mix of strategy and creativity to help get your charity brand vision from A to B.

1️⃣ 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 𝗮𝗻𝗱 𝗯𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺𝗶𝗻𝗴 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀

Involve your team in workshops to generate ideas and refine your vision and strategy.

2️⃣ 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲

Consider hiring specialist charity branding experts, designers, and marketing professionals. If you find all the tasks overwhelming, or you don’t have the skills in-house, partnering with a professional charity branding agency helps to lighten the load, serving as an extension of your team.

3️⃣ 𝗣𝗶𝗹𝗼𝘁 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀

Test your branding and communication strategies on a smaller scale before a full-scale rollout.

4️⃣ 𝗨𝘀𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆

Use CRM systems to manage relationships, social media management tools for online presence, and analytics tools to measure impact.

12/08/2025

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗧𝘂𝗿𝗻𝘀 𝗬𝗼𝘂𝗿 𝗖𝗵𝗮𝗿𝗶𝘁𝘆’𝘀 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝘁𝗼 𝗮 𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁 🌍

A strong charity brand does more than raise awareness—it builds a movement.

By tapping into the collective desire for social change, your brand becomes a rallying point that unites people behind your cause.

A well-crafted brand creates loyalty, not just donations. When your mission becomes a part of people’s identity, they don’t just give—they advocate.

💬 Ready to turn your charity into a movement? Let Sodium & Co. show you how.

📲 Book your 30-minute call with Navi Aulkh for a detailed discussion about your charity, branding requirements, our prices and packages—and how to get the most out of working together.

👉 https://lnkd.in/eiicQCJ2

11/08/2025

💡 Charities are a lifeline for millions. A voice to the voiceless.
But here’s the challenge:

So many incredible organisations are stuck in a cycle of:
• Short-term funding
• Frontline crisis response
• Little capacity for long-term awareness or visibility

And when that happens, the very work they do — the lives they change — stays hidden.

👉 I shared this moment in my TEDx talk because the sector cannot thrive without systemic change.
Charities shouldn’t have to choose between doing the work and being seen.

🎥 Watch the talk here:
https://youtu.be/6gfhbAo-b4Q?si=BYmrWbI9Zo33Rhjy

Let’s make sure the organisations holding our communities together aren’t invisible anymore.

09/06/2025

✨ 𝐖𝐡𝐚𝐭 𝐚 𝐩𝐫𝐢𝐯𝐢𝐥𝐞𝐠𝐞 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐏𝐨𝐭𝐭𝐞𝐫𝐬 𝐇𝐨𝐮𝐬𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐓𝐞𝐚𝐦 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤𝐞𝐧𝐝!

👥 I ran two strategic sessions with their amazing team of 14 creative volunteers and senior leaders — exploring how to grow sustainably, identify key gaps, and build strong foundations to scale their vision.

🔍 We asked:
• Where are we right now?
• Who are we called to reach?
• What systems and support do we need to grow?

💬 One team member said, “Can we do this again?”
💡 And their senior leader shared:
“By ourselves, it would have taken us years to get there but with your expertise, we know we’ll move faster and go further.”

🙌 That’s why I do this work — whether you’re a church, charity, or community group, it’s so important to pause, reflect and assess where you are right now. Growth begins when you build from clarity, strategy, and purpose.

📊 I’m now pulling together a full report and looking forward to seeing how we can scale the vision and support the team to become everything they’re called to be.

29/05/2025

⚠️ 𝗪𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗮 𝗯𝗶𝗴 𝗱𝗲𝗮𝗹 𝗳𝗼𝗿 𝗰𝗵𝗮𝗿𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗻𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁𝘀

❌ It’s a common misconception that charity branding is just vanity and expensive.

In fact, it’s a powerful tool that’s helping charities to attract more donors, volunteers and awareness.

💻📱 In today’s digital world, the charity and nonprofit landscape has changed and continues to change, making branding a bigger deal than ever.

Why? With more charities competing for donors and volunteers than ever before, 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝘂𝘁 𝗼𝗳 𝘀𝗶𝗴𝗵𝘁, 𝗶𝘁’𝘀 𝗼𝘂𝘁 𝗼𝗳 𝗺𝗶𝗻𝗱.

Branding boosts your visibility in the public domain. That’s why it can’t be ignored.

📌 P.S. Tell us in the comments… have you been told charity branding is vanity and expensive?

👉 P.P.S. Find out why what you’ve been told is wrong! Book your 30-minute call with Aulkh, for a detailed discussion about your organisation, branding requirements, our prices and packaging - and how to get the most out of working together

Link in Bio

23/05/2025

🗡️ 𝐊𝐧𝐢𝐟𝐞 𝐂𝐫𝐢𝐦𝐞 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐖𝐞𝐞𝐤
𝐍𝐨𝐭 𝐈𝐧 𝐌𝐲 𝐍𝐞𝐢𝐠𝐡𝐛𝐨𝐮𝐫𝐡𝐨𝐨𝐝? 𝐓𝐡𝐢𝐧𝐤 𝐀𝐠𝐚𝐢𝐧

This week, during , we’re joining the call to action with our Awareness Post:

👉 “𝐍𝐨𝐭 𝐈𝐧 𝐌𝐲 𝐍𝐞𝐢𝐠𝐡𝐛𝐨𝐮𝐫𝐡𝐨𝐨𝐝” — a visual reminder that knife crime is not a distant issue. It’s here. It’s now. It’s everyone’s problem.

📊 In the past year alone:
• Over 50,000 knife-related offences were recorded
• 1 in 5 victims are under 18
• And contrary to assumptions, 60% of those convicted are white

🎥 Idris Elba’s BBC documentary Our Knife Crime Crisis powerfully exposes the root causes — and reminds us:

“𝐓𝐡𝐢𝐬 𝐢𝐬𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 𝐫𝐚𝐜𝐞. 𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐥𝐢𝐯𝐞𝐬.”

We created this campaign a few years ago to challenge complacency and activate conversation. Because too often, we assume:
🗯️ “It wouldn’t happen here.”
But the truth? It already is.

🔗 Watch the documentary: Idris Elba – Our Knife Crime Crisis https://lnkd.in/ebvUWUa2
📲 View the full carousel Not In My Neighbourhood and please share

Let’s not wait for it to hit our doorsteps.
Let’s act now.

17/04/2025

🔹 Navi Aulkh is speaking at the CharityComms Strategic Communicators’ Conference on 30 April, diving into how charities can align strategy with impact.

She will be leading a session on Theory of Change, sharing practical tools and insights to help comms leaders connect their strategy to measurable outcomes and tell their impact story in a compelling way.

This conference is packed with expert discussions, peer learning, and networking, designed for busy comms and charity leaders navigating today’s biggest challenges.

📅 Join me and other sector leaders! Book your place here:

https://lnkd.in/exP8Fqst

Looking forward to the conversations ahead!

08/04/2025

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗮𝗿𝗶𝘁𝘆 𝗯𝗿𝗮𝗻𝗱 𝗯𝘂𝘁 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁❓

Download the charity brand audit checklist created by Sodium & Co

Designed to help you identify areas of improvement for your brand, this FREE, easy to follow checklist equips you to take your branding to the next level.

Get yours, here https://www.sodiumandco.com/imagine-a-future-without-charities

💬 P.S. Have you ever done a brand audit before? Tell us in the comments.

📌 P.P.S. Ready to strengthen your brand?

📲 Book your 30-minute call with Navi Aulkh for a detailed discussion about your organisation, branding requirements, our prices and packages - and how to get the most out of working together

17/03/2025

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗰𝗵𝗮𝗿𝗶𝘁𝘆 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗿𝗲𝗮𝗹𝗹𝘆❓

Who are you? What do you stand for? How do you make people care?

Your brand strategy is at the heart of finding your identity and connecting with the community you want to change.

𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗦𝗼𝗱𝗶𝘂𝗺 & 𝗖𝗼 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆❓

We partner with you and your team to establish your brand values, define your message and how to position yourself as a pillar of the community.

Here's how:

1️⃣ We give you a voice community leaders want to listen to.

2️⃣ We capture your ethos to build trust in your community.

3️⃣ We fuse your personality with your core values to form meaningful connections.

Here's our strategy to build your brand strategy:

✔️ Core Values
✔️ Mission & Vision
✔️ Core Values
✔️ Positioning & Messaging
✔️ Competitor Research
✔️ Brand Attributes & Voice
✔️ Target Profiles
✔️ Customer Journey
✔️ Brand Goal Alignment
✔️ Content Strategy

💬 P.S. Do you have a brand strategy? Tell us in the comments.

14/03/2025

3️⃣ 𝗺𝘂𝘀𝘁 𝗵𝗮𝘃𝗲𝘀 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗰𝗵𝗮𝗿𝗶𝘁𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲

A website for your charity is a must to build your brand.

Whether you're building from scratch.
Or thinking about a refresh.
These 3 things are a must:

🥇 𝗖𝗹𝗲𝗮𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁

Your website should clearly feature your mission statement.
Why? Because what you stand for, and the change you want to make in the world matters to donors, volunteers, sponsors, and more.

𝑩𝒐𝒏𝒖𝒔 𝒕𝒊𝒑: Add an impact showcase to your site. Use photos, videos, and infographics to demonstrate how you're meeting your mission objectives.

🥈 𝗨𝘀𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗱𝗲𝘀𝗶𝗴𝗻

You should use a clean, modern layout that's easy to navigate.
Responsive design is a good idea because it functions well on most devices.
This makes it easy for donors, volunteers, sponsors and more to engage with your content.

🥉 𝗗𝗼𝗻𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀

Make it easy for visitors to support your charity by including prominent donation buttons or links throughout your website. Provide multiple secure payment options and clearly show how donations will be used to further your mission.

And…

… Highlight volunteer opportunities and provide clear instructions for how individuals can get involved. Include volunteer sign-up forms or contact information for those interested in donating their time and skills to your cause.

💬 P.S. What's missing from your website? Tell us in the comments.

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13/03/2025

𝑨𝒓𝒆 𝒚𝒐𝒖 𝒑𝒓𝒆𝒑𝒂𝒓𝒆𝒅 𝒇𝒐𝒓 𝑭𝒖𝒏𝒄𝒕𝒊𝒐𝒏𝒂𝒍 𝑵𝒆𝒖𝒓𝒐𝒍𝒐𝒈𝒊𝒄𝒂𝒍 𝑫𝒊𝒔𝒐𝒓𝒅𝒆𝒓𝒔 (𝑭𝑵𝑫) 𝒅𝒂𝒚?

If your charity supports people struggling with functional neurological disorders, 25 March 2025 marks FND day - a day hosted by a collaboration of UK charities who raise awareness of Functional Neurological Disorders.

This is your opportunity to support the cause and individuals and families in need of help.

To attract donors, volunteers, strategic partners, and more, great branding can shine a spotlight on your charity and the people you support.

Here are some great branding ideas:

1️⃣ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗟𝗼𝗴𝗼

Design a unique logo or visual resource that's specific to FND Day. The logo can be used across various platforms to create a cohesive and recognisable brand identity for your campaign.

2️⃣ 𝗨𝘀𝗲 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀

Create branded materials such as posters, banners, social media graphics, and email templates. Consistent and visually appealing materials will help spread a strong and unified message about FND Day.

3️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮

Use your organisation's social media platforms to share branded content related to FND Day. This includes infographics, videos, and posts featuring your campaign.

4️⃣ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀

Partner with influencers or advocates in the emotional wellbeing space who can use their platforms to promote your FND Day campaign. Provide them with branded materials and key messages to share.

5️⃣ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗗𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗣𝗮𝗴𝗲

Create a dedicated page on your organisation's website for FND Day. Ensure that the page is visually cohesive with the campaign branding and provides comprehensive information about the cause.

📌 P.S. What's missing from your FND Day campaign? Tell us in the comments.

Sodium & Co

09/09/2025

27/08/2025

12/08/2025

11/08/2025

09/06/2025

29/05/2025

23/05/2025

17/04/2025

08/04/2025

17/03/2025

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13/03/2025

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