07/08/2024
Best digital marketing strategy to scale up your brand in US.
Week 1: Traffic and Awareness Campaigns
Objective: Build brand awareness and drive traffic to your store.
Campaign 1: Awareness
Objective: Brand Awareness or Reach.
Budget: $150
Targeting: Broad interests related to home decoration (e.g., interior design, home improvement) and relevant behaviors.
Week 2-4: Sales Campaign
Objective: Drive conversions and sales.
Campaign 3: Conversions
Objective: Conversions or Purchase.
Budget: $200
Targeting: Create Custom Audiences based on website visitors from Traffic and Awareness campaigns. Also, test Lookalike Audiences based on high-value customers.
Ads: Use engaging content such as videos or carousel ads to introduce your brand and products.
Campaign 2: Traffic
Objective: Traffic.
Budget: $150
Targeting: Same as Awareness, but focus on driving traffic to your store.
Ads: Highlight specific products or promotions to entice clicks. Ensure landing pages are optimized for conversions.
Ads: Use dynamic product ads or retargeting ads to show products that visitors viewed but didn’t purchase.
If you want to know more, you can feel free to ask me anything.