Fresh Influence

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Fresh Influence A top performing and fast growing TikTok Agency, supporting businesses to scale through the power of social commerce and killer content!

A quick hop to London 🇬🇧✨Last week we had a trip to the TikTok offices to meet with our Account Managers, plan Q4 activi...
05/10/2026

A quick hop to London 🇬🇧✨

Last week we had a trip to the TikTok offices to meet with our Account Managers, plan Q4 activity and talk all things growth and profitability for our clients.

A huge part of what we do at Fresh Influence is building strong relationships with TikTok and making sure our clients are at the forefront of upcoming campaigns, incentives and opportunities. We work closely with our TikTok contacts to achieve the best outcomes for our clients.

Going into Q4, our focus isn’t just on driving big GMV numbers, it’s making sure there’s healthy profit behind them too. 📈

It’s easy for profitability to get lost during major campaign periods when discounts, commissions, ad spend and incentives all start stacking up. Our job is to help our sellers navigate that, build smarter strategies and make TikTok Shop a sustainable, profitable sales channel, not just one that looks good on the GMV dashboard.

Finished the trip with a tour around the studios of one of the UK’s leading TikTok Shop agencies, followed by dinner and plenty more shop talk. 🤝

A very productive 24 hours in London and lots to take back to our clients ahead of the biggest quarter of the year.

Q4, we’re ready. 🚀 if you’re a seller trying to navigate TikTok Shop, we’re a team supporting brands, including smaller founder-led brands, to achieve TikTok Shop success! Pop us a message and Nicole would love to meet with you 🙌🏼

01/09/2026

It’s time for the lock in 🔒 Especially for those running ecommerce businesses & agencies! We are READY!

📣 Back for another year! We’re pleased to have Menkind sign with us again to scale them quickly in Q4, following very su...
12/08/2026

📣 Back for another year! We’re pleased to have Menkind sign with us again to scale them quickly in Q4, following very successful work together in 2025.

At Fresh Influence, we worked with Menkind in 2025 with short notice to scale their TikTok Shop in Q4 with our full end to end TikTok Shop Management package. This also included a really fun team trip to their Cheltenham store to film shoppable content with the Menkind team which drove vitality to hero products.

The ad results speak for themselves with a return on investment of over 17x, a low CPA of £1.90, a number of viral products, hundreds of affiliate creators posting and successful livestreams demonstrating key products.

The best bit - these results and sales could have been much higher if we didn’t sell through all of the stock! The Menkind team have learnt from last year, coming back with improved stock planning, ready to hit the ground running and have a HUGE Q4 with Fresh Influence!

We’re pleased to be working together again 🤝🏼

11/08/2026

STOP being greedy with your ROI target!
High ROI (return on investment) does not mean your ads are performing well and this is the most common misconception we see… 😬

A client onboarding with us let us know that their TikTok Shop GMV MAX ads were at a return of 20 but not spending the full budget and they are unable to scale ad spend. Immediately we knew this is down to an ROI target that is too high.

Sometimes going for the highest return isn’t going to scale your shop. Sure, you’re getting good return on your spend but you aren’t able to scale your ad spend and generate more orders. Sometimes driving more GMV means settling for a lower return on investment but stops your growth from plateauing on the platform.

Anything around a 3-4x ROI is typically good for most brands. Anything insanely higher than this needs the target reducing in order to let the system spend and scale. You may see ROI decrease but a higher number of orders and sales meaning your shop can scale again.

Don’t be greedy with your ROI target, tweak it and settle for a slightly lower but healthier ROI to scale the ad spend and sales coming through ✅

We’re really happy with these ad results for a new client. We reset the campaign and made some tweaks and within a week,...
15/03/2026

We’re really happy with these ad results for a new client. We reset the campaign and made some tweaks and within a week, this is the performance difference ✨

This client has already scaled their business incredibly well on TikTok Shop and has partnered with Fresh Influence to help take it to the next level and take some of the challenges out of their hands, to buy some time back and increase sales & profitability of the shop.

We’ve increased ads budget today and no doubt we’ll be checking in again soon with an even higher ROI increase 🙌🏼

If you’re a brand struggling to make TikTok Shop GMV MAX ads work for your business or you’re looking to scale your brand on TikTok Shop, let’s chat! DM us and let’s book in a Zoom or in-person meeting to discuss further ✉️

Focus mode activated 📈It’s that time of year where lots of exciting new clients are joining us, ready to scale their bus...
03/03/2026

Focus mode activated 📈

It’s that time of year where lots of exciting new clients are joining us, ready to scale their business to new heights with the power of TikTok Shop and our results-driven, experienced agency.

We’re super excited about the new partnerships we have and are already straight to work on scaling these brands through proven winning strategies to not only increase overall GMV but to grow profit and increase the TikTok halo effect too 💰

If you feel like you’re on the fence with TikTok Shop, there is no better time than now, to start. No pushy sales here, send me a DM and I will personally respond and have a chat answering any of your TikTok questions to see if TikTok Shop is right for your business.

17/02/2026

1-1 Mentoring problem solving 🙌🏼

Our 1-1 mentoring client spoke about the topic of TikTok Shop discounts, a common topic of conversation amongst brands trying to be more profitable.
We discussed the concern, I understood why this is a problem for their brand and the barriers in being able to enter all of the campaigns and gave my client two different options on how to succeed around this.

This allows them to still hold the power and decision making whilst giving them options and strategies that may work better for their business.

If you need support with getting TikTok Shop to perform or want to upskill your marketing team in TikTok Shop to keep it in-house, our 1-1 mentoring session is perfect!

✅ 6x 1 hour sessions
✅ Full WhatsApp support
✅ Each session to your current level of confidence & knowledge, along with business needs
✅ A TikTok Partner supporting you with your strategy and providing you with experienced insights
✅ Finish the sessions feeling confident & knowledgable in the next steps to success

DM me the word ‘MENTORING’ for more information ✨

A huge myth on TikTok is that you cannot market or sell higher priced products and it’s all impulse buys ❌ ⁣⁣Sure, TikTo...
28/01/2026

A huge myth on TikTok is that you cannot market or sell higher priced products and it’s all impulse buys ❌ ⁣
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Sure, TikTok Shop drives impulse purchases but it is also a discovery platform, showing people why they need your product. Whether it’s £5 or £500 if you have a great offer, an engaging way for customers to shop and content that truly sells your product and why your target market need it, you WILL get sales! ⁣
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If you’re questioning if your product can sell on TikTok Shop, the likelihood is that your downfall is not your product, it’s your strategy. ⁣
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Let’s talk strategy, drive discovery and scale your brand 🤝🏼 ⁣
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DM me the word ‘STRATEGY’ and let’s chat!⁣
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26/01/2026

Is your business relying on people who already have the intent to buy? If so - you’re already losing on TikTok Shop ❌⁣
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TikTok Shop is not a platform where people just find you because they want to make a purchase, it is a unique platform all around discovery and pushing traffic to your shop. You have to show up consistently and educate & entertain your audience to connect them with your product and brand. ⁣
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This is where brands go wrong - TikTok Shop is social commerce where sales and marketing come together, you don’t get one without the other. ⁣
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On Amazon, people are searching for your brand or product, on TikTok Shop people only just discovering it ✨⁣
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To learn more about TikTok Shop and build your knowledge, hit the follow button ✅ ⁣
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26/01/2026

To make big money as an affiliate with less time spent, here is the framework I used 👇🏼⁣
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Stop focussing on quantity over quality and instead take time to strategise your content and tick all of the boxes the algorithm is looking for! ⁣
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Want to learn more about TikTok shop? Hit the follow button and also join our Facebook group for insights and insider knowledge 🔗 in bio
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Worcester

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+447763572091

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