14/01/2026
Are you missing this MX marketing trick?
Accordingly to Spinkler, approximately 75% of internet users use social media to research, and this figure continues to rise. Also, as a general rule of thumb, the higher the value of the product, the more research people do.
The same applies to software, tech products and parts. Users do extensive research before purchase.
UGC (User Generated Content) is sourced during the research stage alongside brand content, and is more relatable and trusted than brand content.
54% of people who use social media to research products ultimately make a purchase (Global Web Index) - that’s one in two people!
63% of marketers identify social media as delivering the highest ROI among marketing channels, surpassing traditional methods (Hubspot)
The number of touchpoints for a sale is rising year on year and now generally averages 8-11. However, they vary depending on the value and necessity of the purchase and the consumer’s stage in the buying process.
I have one spot left to work with me in 2026. DM me if you want to know more about how I can help you market your business and increase your sales.
