05/06/2026
Most businesses spend a lot of time thinking about how they look. Fewer spend much time thinking about how they sound.
But tone of voice is what makes people recognise you, trust you, and remember you. When it's consistent across everything you put out, the whole brand feels more joined up. When it's not, even good marketing starts to lose its impact.
Your competitors can copy your offer and match your pricing. They can't replicate how you sound. That's where real differentiation comes from.
If your brand sounds different depending on who wrote the email or which page someone lands on, it's worth looking at.
prontomarketing.co.uk