20/06/2022
As online experiences evolve, technology improves and consumer demands change. Plenty can be out of your control. But, when you do have the option to control it, it is vital to have diligent planning in place.
So to create 'success', you have to plan what 'success' looks like. Something we have completed recently for a newly designed and migrated website for Higherground Flooring.
https://www.higherground.co.uk
The previous e-commerce site attracted over 85% of sales from online orders. With so many crucial factors changing, it was an extremely complex job that needed careful planning and resource to achieve minimum disruption.
After months of meticulous planning...the new website design, content strategy, user experience and migration work not only met the shared objectives but exceeded all expectations. Within the critical first 2 months since launch, the new website launch exceeded industry standards with improved bounce rates, user engagement and most importantly, sales continued to flourish.
Once again, prior planning and defining a clear strategy, have not only provided Higherground Flooring with immediate peace of mind, but also a clear return on their investment with a leading online experience that will underpin their business for years to come.
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