08/10/2026
Word of mouth has probably built most of your business. It still works, but it works differently now.
When someone gets recommended to you, the first thing they do is look you up. They check your website, your Google reviews, whether you've posted anything recently. More and more, they also ask ChatGPT or Google who's good in your area.
If there's not much to find, the recommendation loses some of its weight. And a newer competitor who's been posting regularly can look like the safer choice, even with half your experience.
Your reputation and track record are already there. They just need to be visible where people are checking.
Try this: search for what you do and where you are, then ask ChatGPT or Claude the same question. If your competitors come up and you don't, send GrowthBox a message and we'll show you what we'd fix first.