Intandem Communications Ltd

Intandem Communications Ltd Intandem Communications is a PR and marketing agency based in York and Leeds.

Our experienced team will help you get powerful results from your public relations, marketing and social media. We work with businesses across Yorkshire and nationwide and can help with your website, digital marketing, media relations, internal communications, market research and promotional campaigns.

How do you make a technical bakery ingredients brand stand out? You give it a personality, that’s exactly what we did fo...
11/09/2026

How do you make a technical bakery ingredients brand stand out? You give it a personality, that’s exactly what we did for Sonneveld UK.

A respected business with serious technical expertise came to Intandem with a challenge: ‘How do we build our profile, stand out in a competitive market and sound more like us?’

Our answer was strategy first, personality second and consistency always. Here is a small snapshot of our case study ➤

✪ We sharpened the UK brand positioning by finding a clearer, more confident voice that reflected Sonneveld’s values and expertise.

✪ We built a strategic content program across LinkedIn, email and the website with content designed around different audiences and their needs.

✪ We put people at the heart of the brand
because even in a highly technical industry, people connect with people.

✪ We turned expertise into stories from masterclasses and demonstrations to customer successes and industry insight.

✪ We made product launches work harder,
using teaser campaigns, engaging content and proper follow through.

✪ We made technical content approachable, taking complex subjects and turning them into clear, conversational communications.

You can head to our website to see the full case study with our results at Intandemcommunications.co.uk

The biggest compliment though is that the UK approach is now being adopted by Sonneveld teams in other countries.

As Peter Egginton, Director UK at Sonneveld, says:

“Sometimes you just find the best people and companies to work with, and with Intandem we did.”

This is what strategic PR and communications should do, not just make noise but build reputation, create recognition, and make your business impossible to overlook.

We would love to talk about what we could do for your business ✪

Intandem is an experienced consultancy that looks beyond simply,doing marketing. Marketing isn’t just about what you say...
09/09/2026

Intandem is an experienced consultancy that looks beyond simply,doing marketing. Marketing isn’t just about what you say, it’s about how you think.

At Intandem, our approach has been shaped by years of experience seeing what works, what doesn’t and, more importantly, why. We work across brand positioning and storytelling, strategic communications consultancy, and high-impact PR and marketing campaigns.

But before we talk tactics, platforms or campaigns, we look at the mindset behind the marketing. We believe our five mindset shifts can change the way businesses communicate:

✪ Look from the outside in - Stop looking at your business through your own eyes. Look through your customer’s.

✪ What does their world look like? What do they need? What matters to them?

✪ Sometimes stepping off the hamster wheel and looking at your business as a customer can completely change the way you think, act and communicate.

✪ Speak their language - Really understand your audience.

✪ Who are they? What matters to them? What are they struggling with? What’s keeping them awake at night?

Then make sure your message speaks to that, in a way they understand and connect with. It’s the difference between marketing at people and communicating with them.

We’ve applied these principles to countless businesses across the country, and perhaps the biggest lesson. The five mindset shifts aren’t just great marketing principles, they are great business principles.

That’s our Intandem mindset, we would love to chat to you about yours. To start your conversation contact us at [email protected]

Sometimes, changing your clothes can change the way you see yourself, would you agree? This year, I transformed my ward...
01/09/2026

Sometimes, changing your clothes can change the way you see yourself, would you agree? This year, I transformed my wardrobe with the help of the brilliant Jackie Crawford

I needed a fresh start. My clothes no longer felt like me. My body shape had changed, my career had evolved and, with the launch of a new business, I realised it was time to rethink not just what I wore, but how I wanted to show up in the world.

Jackie helped me create a wardrobe that feels much more aligned with who I am now, clothes that make me feel confident, comfortable and, most importantly, like myself again.

She also helped me prepare for my photoshoot with Brand Strategy & Photography across Yorkshire & UK Watch this space for the amazing pictures!

But there was another lovely part of the process. Jackie recommended that I donate some of my best interview clothes to Smart Works Yorkshire in Leeds, an organisation supporting women by providing high-quality clothing and coaching to help them feel confident at interviews and improve their chances of securing a job.

It feels wonderful to give clothes I no longer need a new purpose and, hopefully, help another woman feel a little more confident as she takes her next step.

What we wear can affect how we feel about ourselves, how we carry ourselves and how we show up, whether that’s walking into an interview, starting a new business or simply stepping out of the front door feeling good about ourselves.

For me, this wardrobe transformation has been about stepping into the next chapter of my life feeling more confident, comfortable and more like myself.

A huge thank you to Jackie for helping me do exactly that. And to the women who may receive one of my pre-loved outfits through Smart Works Leeds, I hope it helps you feel as confident as you deserve to feel when you walk into that room ○♡✶

Sponsorship is about more than putting your logo on a shirt. At Intandem, we believe great marketing is about connection...
28/08/2026

Sponsorship is about more than putting your logo on a shirt. At Intandem, we believe great marketing is about connection, and sometimes that means supporting the communities and causes that matter to you.

We’re proud to be sponsoring the Ladies Cricket section at Woodhouse Grange Cricket Club, supporting girls and women from age 6 to 60.

And what a season they’re having four matches played and four matches WON 🏆

Last Sunday, we popped down to the club’s Super Sixes inter-house fun day, where both the girls and boys had the chance to get involved, practise their skills and, most importantly, have fun.

There was a brilliant atmosphere, with a BBQ and cake sale raising money towards the new women’s changing and toilet facilities. The men’s facilities have already had an upgrade this year, so it’s fantastic to see investment happening across the club.

Woodhouse Grange is particularly close to my heart. My son started playing there when he was just five and, more than 20 years later, he’s still playing cricket.

It’s a brilliant club, a great team sport and a community that has given so much to our family.

For us, sponsorship is part of marketing, but it’s also about showing up, building relationships and investing in something bigger than your own business.

That’s the kind of marketing we believe in. We are so proud to support the women’s section at Woodhouse Grange 🏏

This week, the Intandem team had the opportunity to go behind the scenes at the newly opened Evrimotion Pilates Academy ...
27/08/2026

This week, the Intandem team had the opportunity to go behind the scenes at the newly opened Evrimotion Pilates Academy at Leeds Dock 🧘‍♀️

➤ Founded by Master Pilates Instructor Ebru Evrim, Evrimotion is an education-led academy created to help Pilates teachers deepen their knowledge, strengthen their practice and develop their professional expertise.

It was a pleasure to explore the new space, hear more about Ebru’s vision and understand the ambition behind the Academy as it prepares to support and inspire Pilates teachers through high-quality education and training.

We are delighted to be supporting Evrimotion with its official launch, providing PR and marketing strategy workshops to help establish the brand, communicate its story and build awareness as it grows.

A great example of how strategic PR and marketing can help a new business launch with clarity, confidence and purpose.

We are looking forward to seeing the excitement build for this incredible business ✪

Find out more: evrimotion.com⁠



Well being • Business Launch • PR Strategy • Marketing Strategy • Intandem Communications

We wanted to share an example of working ‘Intandem’ with one of our wonderful clients, Fastr Broadband ➤ UK Fibre Networ...
25/08/2026

We wanted to share an example of working ‘Intandem’ with one of our wonderful clients, Fastr Broadband ➤ UK Fibre Networks to Fastr Broadband: building a brand York could get behind.

When we first started working with Fastr, they had brilliant technology but a brand that wasn’t quite telling the right story.

They were launching a brand-new full fibre network in central York, bringing future-proof broadband to around 8,000 homes and businesses, but they needed to stand out against the big telecoms names.

Our starting point: a brand-new voice. ➤ UK Fibre Networks became Fastr Broadband, a confident, fun, local challenger brand with a voice designed to connect with York.

Since then, we’ve taken that voice across PR, social media, website content and marketing, while championing the local businesses already using Fastr, from cafés and bars to solicitors and estate agents.

And the results ➤

✪ 5x growth in monthly website users in 2026
✪ 11 York businesses championed through case studies and content
✪ 75% of website traffic driven by social media in the strongest months

For us, it’s a great example of what happens when you combine a strong brand with genuinely local storytelling, PR and consistent marketing.

And perhaps our favourite feedback came from Pete Evans at Fastr:

“They didn’t just rebrand us from UK Fibre Networks to Fastr, they gave us a voice that actually sounds like the city we’re serving.”

That’s exactly what good marketing should do: make your brand sound like you and speak to the people you want to reach.

For the full details of our case study, click the link in our bio, where you will see all our latest news, and if your business needs stronger broadband connections 📶 ready for the busiest season, we know Fastr would love to talk ✰✪○➤•∙・∙∙

A question for a Friday ☕️What fascinates you most about your business? With marketing, I love that it sits right at th...
21/08/2026

A question for a Friday ☕️

What fascinates you most about your business?

With marketing, I love that it sits right at the meeting point of science and emotion. There is a real strategic side to it: understanding audiences, insight, timing, data, and what will genuinely move a business forward.

But then there is the creative, human side: finding the story, the feeling and the idea that makes people stop and connect. When the strategy and the emotion work together, that’s when marketing really works. It doesn’t just get seen; it means something.

I think the best marketing happens when those two sides meet! You can have all the data and strategy in the world, but if there’s no human connection, it’s unlikely to mean much.

And a brilliant creative idea is great, but without a clear understanding of the audience and the commercial objective, it can miss the mark.

You need the science and the emotion ○

Strategy, audience insight, and commercial thinking, alongside creativity, feeling, and a story people actually care about.

In a nutshell, ‘You need the strategy, the audience insight and the commercial thinking, but you also need creativity, feeling and a story people care about. When those things come together, the results can be incredibly powerful.’ And that’s the bit of my business I love most ✪✰✶•∙・

19/08/2026

✰ Did you know our name, Intandem, really reflects how we like to work! We believe the best ideas and results come from working closely together, rather than simply working for a client.

✰ We thought we’d take a moment to reintroduce ourselves and share what sits behind our agency ➤

➤ Established in 2002, we are a boutique marketing and PR agency working with ambitious, owner-managed businesses across Yorkshire and the UK.

✰ It’s never just been about PR, marketing or creating campaigns for us though. A big part of what we do is getting to know you, the people behind the businesses we work with, understanding what drives the business, what you’re trying to achieve and sometimes what’s getting in the way.

✰ We’re very curious and love solving problems; we are always looking for the story or opportunity that might not be immediately obvious.

✶ And yes, we’re serious about what we do, but we also believe work should be enjoyable. Some of our best ideas have probably started with a good conversation and a slightly unexpected thought!

So, that’s a little bit about us ✰

What’s something people might not know about your business?

We’d love to hear it ✰✶✪・∙•∙

I was asked two questions that really stood out to me this week about PR and marketing and I thought you might like to h...
18/08/2026

I was asked two questions that really stood out to me this week about PR and marketing and I thought you might like to hear them, along with my answers ➤

Q ・What do you wish every business owner knew about PR?

You don’t have to be a huge business to have a great story. Some of the best PR comes from ordinary businesses doing interesting things. The key is knowing how to identify those stories and, importantly, understanding that PR is about building your reputation over time, not simply sending out a press release and hoping for the best.

PR is one of the most powerful tools in your marketing strategy. It doesn’t just build awareness; it helps create credibility and trust in your business.

Q • What’s the biggest misconception about marketing?

That you have to be everywhere, all the time! You really don’t, and I truly believe this. You need to be in the right places, where your audience is, consistently, with a clear and compelling message.

One of the biggest mistakes I see clients make is not taking the time to understand who their key target audiences are and which channels will actually reach them. That’s why Intandem Communications take a strategic approach from the very beginning.

It’s not about doing more marketing. It’s about doing the right marketing, in the right places, for the right people, so you get a genuine return on your investment rather than spreading yourself too thinly and wondering why you’re not seeing results.

I would love to chat to you about a strategy for your business this is where great PR and marketing starts.

At Intandem Communications, we believe great PR starts with the understanding of what makes a story newsworthy ➤Building...
14/08/2026

At Intandem Communications, we believe great PR starts with the understanding of what makes a story newsworthy ➤

Building strong relationships with journalists takes time. We have trusted media contacts, that we have developed over many years, combined with an understanding of what different publications and audiences are looking for, which allows us to create campaigns that deliver meaningful coverage.

We absolutely loved working on our recent media campaign for West Yorkshire Business Boost’s support programme, delivered by Exemplas.

Our brief was to showcase the programme’s impact on SMEs across the region, identifying five key storylines for the business media:

✪ Economic impact
✪ Job creation
✪ Export success
✪ Business growth and transformation
✪ Innovation

We developed a campaign centred on thought leadership, opinion pieces, and compelling case studies, bringing the results and experiences of participating businesses to life.

The campaign generated 30 pieces of press coverage across Yorkshire, including coverage in the Yorkshire Post, Yorkshire Business Insider, TheBusinessDesk.com and Bdaily.

This is the value of strategic PR, it's not just about sending out a press release, it's finding the story, understanding the audience, identifying the right media opportunities and presenting your business in a way that gives journalists a reason to take notice.

When PR is strategically planned and delivered, it can put your business, expertise and success stories in front of the audiences that matter and then the smiles appear!

Please head over to our website, to see some of the headlines from our campaign, and if you are ready to start your own campaign, we would love to hear from you.



Yorkshire Business •Strategic PR • SME

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Blake House, 18 Blake Street
York
YO18QG

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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