Mar-co.digital

Mar-co.digital Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Mar-co.digital, Marketing Agency, York Hub, Peter Lane, York.

We love a business day in London 🇬🇧 8am York > LDN train 🚆 11am client meeting for upcoming B2B lead journey workshop, a...
08/07/2026

We love a business day in London 🇬🇧

8am York > LDN train 🚆

11am client meeting for upcoming B2B lead journey workshop, always love visiting their offices near Piccadilly Circus ❤️

OOTD (not thinking on the weather this morning 👀)

MAR-CO Digital x NOVELLA STUDIO collab for client interview project 🇪🇸

5pm gorgeous London summer eve at 33 degrees ☀️

5.30pm client catch up over cocktails at London Bridge 🍸

7.27pm LDN > YORK 👋 That’s a wrap

An incredible morning supporting our partners York Against Cancer in the R U Taking the P running event 🏃‍♀️ 🏃 Almost 10...
21/06/2026

An incredible morning supporting our partners York Against Cancer in the R U Taking the P running event 🏃‍♀️ 🏃

Almost 100% of people diagnosed with early-stage prostate cancer will survive for 5 years or more after their diagnosis. For late-stage diagnosis, this sadly drops to 50%.

This mornings event was a powerful and important way to share the importance of early diagnosis, which can save lives.

The sun was shining, the positive energy was amazing and money was raised to support York Against Cancer.

Huge congratulations to everyone that ran and especially proud of Steve who got first place in the 10km 🥇 👏

Finally a personal note - the event being on Father’s Day was significant (as I’m sure it was for many others running today)
MAR-CO Digital is named after my dad, Marco Principessa, who we lost to cancer in 2015. This morning was a special way to get out in nature and run reflecting on what a wonderful dad he was! Thanks York Against Cancer - these moments really do mean so much 💜

16/06/2026

Generic briefs create generic outputs.

AI means that brands (business brands and personal brands) are able to produce content faster than ever before.

But, while everyone else is sounding the same, here’s your opportunity to use AI properly 🤖

Be in control of the brief, give Claude, ChatGPT, Gemini or whichever tool you use the context and expertise it needs to produce marketing content effectively.

AND make sure it is reviewed before anything goes out!

Treat your tool like a brand new talented employee who needs to learn about your business.

We run workshops on exactly this for marketing and sales teams - so if you’d like to know more DM us with “AI workshop”

16/06/2026

Quality over quantity, always (key takeaways below)

In reports it had looked like a record weekend: high lead volumes, high conversion rates.

But, when we explored deeper we found that the validation rules on the forms had been removed by a senior person in the business.

This removed all form rules so any details could get through: fake phone numbers, incorrect email addresses, bots.

The sales team were inundated with enquiries - but not the right kinds of enquiries. It was very frustrating for them.

Then, on the other side you had the campaign team who were optimising towards the leads. This created a knock on effect in the campaign.

The moral of the story?
1. High conversion rates and high lead numbers only make sense when met with quality
2. Lead generation is looking at the entire journey, not just the ads and landing pages
3. Never let someone make edits to campaign touchpoints without discussing with the team who is directly working on this!

(Especially for high-value products)

05/06/2026

High CTR, low conversion rate? 👀

There is a disconnect between what the user is clicking on and the experience on the page.

But, before you go deep into optimisations... remember to rule these out first:

- Can you submit a test lead with no issues?

- Is the CTA button working?

- Is the page loading?

- Are all of the above working across all devices?

Once you've got the all clear here, move into your optimisations (messaging, creative, UX).

-

And if you have any questions about lead generation and conversions, reach out to MAR-CO Digital

04/06/2026

AI slop? This is where brands are going wrong with content creation.

03/06/2026

Conversion rate dramatically dropped?

Test your forms before you do anything else.
It sounds simple, but this literally happened in a meeting this week.

The 'download brochure' functionality had stopped working.

Never underestimate keeping a regular check on your lead journey and running test leads!

(Finding a glitch early could save you thousands, especially if running paid advertising!)

02/06/2026

A low cost per lead can actually be a red
flag.

Particularly in high-value sales.

Because cheaper leads often mean your sales team
are spending more time filtering, chasing and
disqualifying enquiries.

The best marketing doesn’t generate the most leads. It
generates the right ones.

01/06/2026

I was at a meeting just last week where this issue came up - the MD's didn't realise that this was what was causing the fake phone number issue.

They thought the digital leads were just bad quality, and it's easy to understand why.

But it's not just about the fake numbers.

It's about the wider context and the knock-on effect it has for both your sales teams and ad optimisations (especially for high-value purchases)

Lead generation isn't just about the form being filled.
It's about the entire lead journey.

And if you have any questions on lead quality and conversion strategy, you can always reach out to MAR-CO Digital.
🔥

01/06/2026

Make sure the form experience is just as good as the rest of your landing page.

Reminders:
Strong copy
Optimised mobile experience
Not over the top with form fields
Value exchange - remind people why they should leave their details

It's the final hoop to jump through from someone being just traffic on your page, to being an actual person in your database.

We do a whole section on form optimisation in our lead journey workshops - to find out about these for your team, reach out to me directly 🙌

Address

York Hub, Peter Lane
York
YO18SU

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447845057698

Website

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