01/04/2026
Ever wondered what a website should smell like?
Introducing SmellUX™ — a new way to experience the web.
Using advanced device diffusion sync and micro-sensory triggers, SmellUX™ delivers contextual aromas directly through your screen.
This new feature is available on all new website builds from today, and we will be rolling it out to all existing client sites.
Powered by our proprietary ScentSync™ Engine, we’ve initially developed four core scent profiles:
1. Florists: the scent of hyacinths, lilies & roses in full bloom
2. Estate Agents: roasted coffee, baked bread & freshly cut grass
3. Luxury Stays: eucalyptus & jojoba essential oils
4. Rural & Farm Businesses: crisp countryside air
Early results have been… impressive:
“We saw a 43% increase in sales of my ‘Romance Poetry Writing for Dummies’ coaching programme after adding the smell of roses and 70% cocoa chocolate to my website with SmellUX™.”
— Cyrano de Bergerac
“Our family’s carpentry business has sold more wood and doors this week than the whole of last year, thanks to the lovely smell of freshly sanded timber on our website.”
— Pinocchio
The future of web design with WILD smells incredible.