Neo Founders

Neo Founders Building the go to growth partner for female founders
Profit Focused : Strategy, systems & support to scale online Award Winner

Thank you to Gill for inviting us to an afternoon at the stunning Wood Hall Hotel, Wetherby - set in a pretty rural loca...
31/07/2026

Thank you to Gill for inviting us to an afternoon at the stunning Wood Hall Hotel, Wetherby - set in a pretty rural location just outside of Linton, it’s gorgeous views and picturesque grounds are perfect to discover at any time of year, but especially in the glorious summer sun. I couldn’t recommend a visit there more, we have been a couple of times for events and it’s always wonderful to return.

This week’s Female Founder Spotlight is Eleanor Tomlinson, the Yorkshire artist behind a growing collection of wildlife ...
16/07/2026

This week’s Female Founder Spotlight is Eleanor Tomlinson, the Yorkshire artist behind a growing collection of wildlife art, prints, cards and gifts.

Known around the world for her viral Jubilee Ma’amalade Tea artwork, Eleanor has built a distinctive brand inspired by Yorkshire life, nature and character.

We’re proud to support another talented female founder as she continues to grow her creative business.

Explore the collection at eleanortomlinsonart.co.uk

You don’t have to know every player’s stats to feel your heart sink.You don’t have to watch football every week to care....
15/07/2026

You don’t have to know every player’s stats to feel your heart sink.
You don’t have to watch football every week to care.
England is my team because England is my home.
And tonight, that loss hurts. ❤️🏴󠁧󠁢󠁥󠁮󠁧󠁿

See you at the Euros

14/07/2026

How we brought Lister's crisps to life 🎬 Real product shots, real voiceover, brought to life with AI-powered prompts and video enhancements — all pulled together in Veed. Prompt by prompt, transition by transition, here's how the ad came together. Swipe to see the process 👇

257.2% average client growth in the first 12 days of June. Yes those stats are our real client growth rates for the mont...
12/07/2026

257.2% average client growth in the first 12 days of June. Yes those stats are our real client growth rates for the month of June so far!

Our newest ecommerce client has been live for just 48 hours and we’re already seeing:

• 5,000% increase in online sales compared to last month.
• A significant uplift in website conversion rate.
• 300%+ ROAS from cold traffic.

The problem isn’t usually your product.

It’s your strategy.

Too many brands expect one campaign to do everything, when every stage of the buying journey needs a different message.

Cold audiences need to discover you.

Warm audiences need reasons to trust you.

Hot audiences need the final push to buy.

When your customer avatars, creative and messaging all work together, people move through the funnel naturally.

That’s how we build profitable growth.

And we’re only two days in.

If you’re a female ecommerce founder looking to scale with strategy instead of guesswork, we’d love to show you what’s possible.

Meta Ads Pro Secret 🤫A grid style Top of funnel ad creative is a great way to stop the scale cap. Try it and let us know...
10/07/2026

Meta Ads Pro Secret 🤫

A grid style Top of funnel ad creative is a great way to stop the scale cap.

Try it and let us know if it helps!

08/07/2026

“Sorry, what is it you do again?”

I get asked this a lot. Here’s the honest answer:

Last year, my job was £10M in sales for women-founded ecommerce brands. It was every £1 of ad spend returning £5 minimum, because that’s the standard we hold ourselves to. It was 99% of clients staying, year after year.

Female founders get 2% of UK investment. My job is making sure it doesn’t matter.

That’s what I do. 👇

08/07/2026

30% of UK small businesses are run by women. I’m here to change that number. 🚀

Hi, I’m Samantha! Founder of NEO Founders, the all female team on a mission to become the leading growth partner for the UK’s most ambitious female ecom founders. If that’s you, the algorithm’s done its job.

Take a look at one of my July wins 👇
This week’s proof: a female-founded ecommerce brand, 7 days, zero ad spend.
📈 +39% average basket spend
📈 +474% conversion rate

No ads, no paid traffic, just website optimisation, fixing what was already broken in her funnel. This is what conversion rate optimisation for ecommerce actually looks like when you get the fundamentals right before you touch paid marketing.

Ads are next. Imagine what happens to this ecommerce brand’s growth once we turn the traffic on.

Follow along as I keep scaling women-owned businesses in ecommerce, one founder at a time.
Drop a 🙋‍♀️ if you’re a female founder ready to optimise your website before you spend a penny on ads.

female founder ecommerce, conversion rate optimisation, website optimisation for ecommerce, women-owned online store, ecommerce growth strategy, female entrepreneur UK

Another week, throwing our all into our female founded brands, in just over a week we have optimised Wanderlust Stories ...
06/07/2026

Another week, throwing our all into our female founded brands, in just over a week we have optimised Wanderlust Stories website, brand new homepage, brand new navigation, new collections, SEO optimised content and a today a full day content shoot for our phase 2 which is Meta Ads.

The site has already massively improved organically this month, with much stronger conversion metrics. We can’t wait to get the ads live and…
scale, scale, scale!

It was also the first day for Hayleigh, who is spending the week on work placement with us. Hayleigh is at sixth form so she’s getting a week of on the job learning, in an area she is keen to learn more about, a really fun project for her to work on this week!

Mia our apprentice took a big lead today and it was so amazing to see how far she has come over the last year, how confident she was directing and taking lead, well done Mia you smashed it!

Thanks to Helen and Lisa for entrusting us with your next stage of growth! Exciting times ahead.

Female ecommerce founders, this might be the sign you have been waiting for.Because no, you do not just need “someone to...
24/06/2026

Female ecommerce founders, this might be the sign you have been waiting for.

Because no, you do not just need “someone to run your ads”.

And no, you probably do not need another agency sending you reports you barely have time to read.

You need a profitable growth structure built into your business.

That is the difference.

When this client started working with us last year, they were running ads themselves through Wix.

One year on, they had generated over £45,000 in sales by the 24th of the month.

Up 520% year on year.

With 600% to 800% ROAS, meaning every £1 spent was bringing back around £6 to £8.

And the part we really want female ecommerce founders to understand?

This was capped.

The sales could have gone higher, but the client had to slow demand because the business was already at capacity.

That is what happens when the growth structure starts working.

The question stops being “how do we get sales?”

And becomes “how do we fulfil the demand?”

But the real win was not just the ads.

We moved them over to Shopify, took over the ad management, created conversion-led content, and built a multichannel ecommerce growth strategy around their business.

Website.
Content.
Ads.
Customer journey.
Conversion.
Retention.
Growth.

All working together.

Because profitable growth does not come from throwing money at ads and hoping the universe rewards you.

It comes from building the structure that lets your business scale properly.

So if you have been waiting for a sign, here it is.

You do not need another agency.

You need a level up.

DM GROWTH to enquire about working with Neo Founders.

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