10/04/2023
5+ ROAS With Your Retargeting Ads?
Initially, you need to decide who do you want to retarget
I usually test people who:
- Engaged with our ads on Facebook or Instagram
- Added product to cart but didn't purchase
- Viewed product page but didn't add to cart
Once you know who to target, I'd recommend you start by writing a copy for 3 different angles
That will help you to determine the most profitable angle early on
As I promised you, here are my 3 angles I always start with and have been working wonders for me
1. Customer Testimonial
Check out what Austin had to say about ___
"Damn, I couldn't believe it, my jaw dropped, this blew away my expectations, the product solved ___ problem 1, problem 2, by doing ___ solution ____.
I am for sure telling my friends to pick it up!"
2. Friendly Reminder
Just a few clicks and it's all yours.
or
Catch your ___ before it gets away.
3. Show Product Benefits in a Friendly Way
5,000+ people who bought their ___ are having more fun ___ (doing something) than ever.