This campaign page encourages travellers to share images and videos from previous trips across the country, offering vicarious journeys and keep these travel destinations top of mind. The campaign is designed to promote safe travel practices, re-ignite Georgian tourism industry, rekindle Georgian’s curiosity for the place they live, and attract foreign travellers to explore Georgia anytime in virtual reality. The main objective of the campaign is to increase Country Brand Awareness and support tourism recovery plan during Covid-19 pandemic. By working with Georgian National Tourism Administration and other sector partners, we believe we can achieve an exponentially greater impact than by working alone. PS, let’s share your travel story and bring “your Georgia" to others' home!
