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Nerd Solution, Tbilisi (2026)

18/11/2022

In order for a startup to develop, you need to decide on promotion channels. According to HubSpot, the top channels used by marketers are social media, websites and blogs, and email marketing.

Using this information, test each tool step by step and don't be afraid to make mistakes.
Set a goal and test your hypothesis: once you've identified your target audience, try starting with seedings in the target sources for them, and then, when the hypothesis is confirmed, scale it up on reach channels. It is logical that at the beginning of the development of a startup there will not be enough funds to implement everything planned.

This can be helped by attracting investors in the following ways:
A well-thought-out PR campaign - it is important to inspire investor confidence, and the more they know about you and your startup, the better;
Participation in targeted events - there you can find not only like-minded people, but also transfer your contacts to potential investors;
Active networking through familiar investors.

15/11/2022

There are no irreplaceable specialists, but there are people with whom it is pleasant, and most importantly, to work effectively and achieve your goals. Each team member can either help or ruin the startup development process. It is important that everyone works to eliminate the problems that have arisen.

In addition to hard skills, startup employees must have the following qualities:

Stress resistance is the ability to quickly adapt to difficult life situations, not allowing negative emotions to take over. This is especially true when starting a new business.
Proactivity - Focusing on what's important, not just what's urgent. These are a kind of strategic initiatives that bring the goals closer to reality.
Courage is the ability to take risks that go against the principles of the company. Courageous employees make decisions that can lead to revolutionary changes in the organization.
Passion for experimentation. The market changes almost daily. To keep up with its pace, you need to experiment, do what no one has done - then there is a high probability of getting ahead of competitors.

11/11/2022

Writer

The goal of copywriting is to clearly communicate the benefits of a product to the consumer and also help your business rank higher in search engines through text.

To achieve this, you need to understand the psychology of people and what makes them make a purchase. So a copywriter is a specialist responsible for all company texts: from product descriptions on the website to press releases for the media.

The main quality of a copywriter is the ability to get to the bottom of the entire amount of information that he receives at the input and determine what will play the greatest role at the output.

He must know how to cut a lot of data into the very words that best communicate the company's key messages and values to the user.

Multiplicity and the ability to accurately formulate a thought are possible only if the copywriter is also a good researcher who is able to analyze information.
For copywriters, the most important thing is experience in analyzing information on various topics under tight deadlines and turning it into meanings. Therefore, I recommend looking for them in agencies that allow you to collect the necessary “mass” of texts.

08/11/2022

Marketing Analyst

Marketing data analysts are the backbone of any organization. They are well versed in quantitative and qualitative market analysis, carefully study statistics, interpret the results and help the company understand the impact of its marketing strategies.

So, a marketing analyst is an employee who will conduct all research for the development and promotion of the project.

In business areas where interaction with customers is complex and multi-stage, the CRM system is considered the main analytics tool, where all actions and results are recorded. It often happens that in the early stages it is implemented in ASAP mode, and then they simply load huge amounts of data into it, cluttering it up.

At some point, the responsibility for CRM in our project floated between teams, the system was overgrown with data and became a very large repository of information, which was difficult to understand.

It helped to increase overall efficiency and move to a more meaningful approach to using data, which means an increase in conversion, when we allocated an individual for this function, who began to systematically develop this performance measurement tool.

This is a fairly young profession, so you can look for related specialists for this position. People from mathematical universities with strong analytical skills, graduates of statistical analysis courses can be a great addition to your team.

04/11/2022

Designer
Now it is difficult to promote a brand without mastering the online format, so it is important to take care of placing a business online. In addition, a nice design provides 75% of the credibility of the company's website.

At the first stages, the role of the designer is quite
flexible - he is responsible for:

The packaging of the product itself;
Creation of advertising design of the company, goods and services.
The ability to visually convey information and the mission of the company correctly is an important factor for both a startup and a large corporation. A designer should not go into taste, because today design is far from being only about taste, but also about fulfilling business tasks.

Every year design becomes more and more about metrics, that is, it can be calculated. Therefore, the designer needs to display the company's message in such a way that it is possible to track the growth of conversion.

A designer must be able to work well in conjunction with a copywriter. Both positions are responsible for the meanings, although in their different manifestations. Working in unison, they can convey to the user organically complementary key messages that will build the necessary associations and brand loyalty.

To search for designers, you can contact agencies.

01/11/2022

Product manager
According to the survey, 55% of product managers prefer to work in small or medium-sized enterprises due to their flexibility and willingness to try new things.
The role of product manager can be taken by the founder or CEO. This employee must know everything about the product that customers will use.

According to statistics, 60% of product managers have basic analytics skills that allow them to dive into indicators without relying on experts in this field. This is good for startups where there is not much money to support a large team.

Tasks of the product manager:
Allocation of technical team resources;
Assignment of technical tasks;
Company performance tracking.

A product manager is in many ways an entrepreneur and the CEO of their product. It is important that he can clearly feel how a particular business works, how everything is interconnected, and be involved in the process.

Good products can be entrepreneurs who have previously launched their own businesses, as well as people with systems thinking who come from marketing management or product marketing.

28/10/2022

Marketing director

At the beginning of the company's development, he plays the role of a marketer rather than a director, then the priority of the roles changes places.
His list of tasks includes:

Organization and coordination of the marketing department;
Generation of ideas;
Drawing up a business plan;
Analysis of promising directions for the development of the project.

In addition, he creates advertising campaigns to increase brand awareness and help increase sales.
The marketing director in most cases has good strategic vision and team management skills. Another of the most important traits of a person in this position is empathy towards the target audience and their team.
CMOs tend to grow vertically, so it makes sense for this position to either take on people who grew up in your company from a marketer or analyst position, or look for marketers who have risen elsewhere and are looking for development at a strategic level.

25/10/2022

About 90% of startups close in the first year of their existence, but investors willingly continue to participate in the development of new projects. So, the main task of startup marketing is to find worthy specialists and convince investors to invest in the project.

According to Campaign Monitor, 56.9% of startups have a marketing team. Usually, in the early stages of the formation of a company, almost all responsibilities are combined by the CEO.

Over time, the CEO cannot bear all the functions, and then you need to look for people in your team who will work on a startup with you. People in a startup are more important than money When opening a startup, you should pay great attention to the marketing team. In a start-up business, there can be either two people or ten.

Of course, you can work alone, but the efficiency of work will depend on this: the likelihood of errors and quick burnout will be higher. In addition, the level of competence and knowledge in a particular area is different for each person. Therefore, you should not doom your business to failure, because about 23% of startups cite the wrong team as the reason for their failure. So, what kind of employees must be in the project to bring success to the company?

Read our next posts!

13/07/2022

Why is digital marketing so important?

Activity tracking.
Digital marketing allows you not only to communicate with customers, but also to track their actions. You can track which ads and content types they saw shortly before making a purchase. This will tell you which marketing methods are most effective, allowing you to refine and refine your strategy.

Increasing authority.
Digital marketing makes it easy to comment on issues and controversies regarding a product or industry. This way, you can establish yourself as an authority on such topics, encouraging readers to trust you, come back for more information, and eventually make a purchase. Digital Marketing allows you to act as an industry expert.

Interaction with influential people.
Many of the most influential figures in contemporary culture promote themselves online or on social media. Digital marketing allows you to interact with these influencers and earn their respect. If you play your cards right, you can get them to support you by getting their followers to become customers and talk about the business.

06/07/2022

Why is digital marketing so important?

Flexibility.
There are many forms and ways to use high-quality digital marketing, including banner ads, email marketing, content marketing, and social media postings. Thus, by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future advertising strategies. With digital marketing, you also have the ability to test and stop underperforming campaigns in real time.

Expansion.
Many consumers do almost all their shopping online. Digital marketing allows you to reach out to these people and thus expand your company's reach. With Google shopping ads and brand awareness campaigns, you can increase your brand awareness and increase sales.

Multimedia.
Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is much easier to include all these types of content in digital marketing than any other type of advertising, and this is very important.

29/06/2022

Why is digital marketing so important? Each company has different goals, but most of them are trying to achieve growth by reaching more consumers and persuading them to buy. To do this effectively, you must use all the most valuable marketing resources and technologies, and in today's world, the Internet tops the list. This makes any business owner in need of digital marketing. You need to understand the benefits of digital marketing for business, which include:

Availability.
Digital marketing is significantly cheaper than other marketing methods. Specific pricing depends on what you're doing, but advertising costs tend to be lower than other forms of marketing.

Mobile access.
You may not know this, but most people own a smartphone and are likely to use that smartphone or other mobile device for news, social media, and a host of other activities. Digital marketing helps you connect with them while they're at it. Through advertising, marketing as well as social media, you can be in front of your audience while they use many different apps on their mobile phones.

23/06/2022

How to create a good "About Us" page

Come up with an original name.
"About us" is the right bet. But it doesn't always work. If it doesn't fit into the context of your site, use a different name, such as "Who We Are," "Our Mission," "This Is Us," "Our Story," "Meet XYZ." There are a number of options and ideas on how to present yourself in an original way. Just be careful that too much creativity doesn't interfere with the potential of this web section. Whatever name you choose, it should show what is hidden under it.

Nerd Solution

18/11/2022

15/11/2022

11/11/2022

08/11/2022

04/11/2022

01/11/2022

28/10/2022

25/10/2022

13/07/2022

06/07/2022

29/06/2022

23/06/2022

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Monday	10:00 - 19:00
Tuesday	10:00 - 19:00
Wednesday	10:00 - 19:00
Thursday	10:00 - 19:00
Friday	10:00 - 19:00
Saturday	10:00 - 14:00