AdsHoreca. Digital marketing agency

AdsHoreca. Digital marketing agency ▪️FB, IG, Tik Tok & VK ad specialists
▪️Multichannel SMM
▪️Marketing & PR
▪️Design

We provide a full range of hotel and restaurant promotion services to help you grow and develop

✔️More than 19 successful projects in the area of hotel and restaurant business

✔️More than 6 years of advertising in general and 3 years specifically in the hospitality industry market

✔️Professional team with a proper insight to the industry specifics

Smelled it. Heard it. Felt it… and booked it. That’s how sensory marketing works — no magic, just pure emotion.Imagine ...
25/04/2025

Smelled it. Heard it. Felt it… and booked it.
That’s how sensory marketing works — no magic, just pure emotion.

Imagine this:
You walk into a hotel. Thе scent of fresh peonies. A velvet chair hugs you softly. Smooth jazz plays in the background.
You haven’t checked in yet — but you’re already in love. ✨

Sensory marketing works quietly, but powerfully:
— Vanilla in the lobby = guests stay longer
— Soft textures = trust
— Mint gum at reception = a fresh brand vibe
— Crinkly packaging = «I’m crispy, eat me»

📊 Now the numbers:
+40% more likely to buy if it smells good
+26% if it feels good
+65% if there’s great music

Sensory marketing is emotion.
And emotion sells better than any discount.

How we measured the effectiveness of advertising campaigns for the «Eurasia» restaurant chainOver the past 10 months, we...
13/02/2025

How we measured the effectiveness of advertising campaigns for the «Eurasia» restaurant chain
Over the past 10 months, we ran a large-scale advertising campaign for one of the largest restaurant groups in St. Petersburg — «Eurasia.» The challenge was not easy: measuring offline conversions — in other words, how advertising influences restaurant visits.

🔑 What we used:
— The «Eurasia» loyalty program with more than 2 million cards
— A CRM system that stores all guest data
— An offer: 150 bonus rubles for subscribing to social media (VK, Telegram, and TikTok)

Target audience:
— Guests who hadn’t visited the restaurants in more than 3 months
— A new audience within a 2-3 km radius of the restaurants
— Lovers of Asian and European cuisine

Results:
— Over 25,000 new subscribers on VK
— Effectiveness measured not just by revenue but also by quality responses
— The campaign budget was 1.5 million rubles over 10 months

We proved that with precise segmentation and a loyalty system, you can measure the effectiveness of offline advertising. The «Eurasia» restaurant chain continues to grow, and we’re proud to be part of this process.

How we measured the effectiveness of advertising campaigns for the «Eurasia» restaurant chainOver the past 10 months, we...
13/02/2025

How we measured the effectiveness of advertising campaigns for the «Eurasia» restaurant chain
Over the past 10 months, we ran a large-scale advertising campaign for one of the largest restaurant groups in St. Petersburg — «Eurasia.» The challenge was not easy: measuring offline conversions — in other words, how advertising influences restaurant visits.

What we used:
— The «Eurasia» loyalty program with more than 2 million cards
— A CRM system that stores all guest data
— An offer: 150 bonus rubles for subscribing to social media (VK, Telegram, and TikTok)

Target audience:
— Guests who hadn’t visited the restaurants in more than 3 months
— A new audience within a 2-3 km radius of the restaurants
— Lovers of Asian and European cuisine

💡 Results:
— Over 25,000 new subscribers on VK
— Effectiveness measured not just by revenue but also by quality responses
— The campaign budget was 1.5 million rubles over 10 months

We proved that with precise segmentation and a loyalty system, you can measure the effectiveness of offline advertising. The «Eurasia» restaurant chain continues to grow, and we’re proud to be part of this process.

3,000+ clicks for 20K — possible? Absolutely!Imagine this: a warm Mediterranean breeze, Italian dishes, limoncello, and ...
26/01/2025

3,000+ clicks for 20K — possible? Absolutely!

Imagine this: a warm Mediterranean breeze, Italian dishes, limoncello, and outside your window — St. Petersburg. Sounds like a dream? Well, we helped make it a reality for guests of the Siesta Fiesta restaurant.

📍 A little about our client:
Siesta Fiesta is a Mediterranean restaurant on the Bolshaya Nevka embankment. A cozy atmosphere, stunning dishes, and breathtaking views that steal hearts.

👁 Results that speak for themselves:
With a budget of just 20K rubles, we achieved:
3,321 clicks, 194 routes mapped, 221 calls.

How did we do it?
— Eye-catching creatives. Each banner was like a mini journey to Italy or Greece without leaving home.
— Precise targeting. We found everyone who loves great food, lively parties, and vintage photos with a glass of wine.
— Action-focused ads. Our ads didn’t just attract attention but inspired action: booking tables, mapping routes, and heading out for dinner right away.

❗️ The result? Full tables, happy guests, and a satisfied client. Want the same for your business? Let’s create your success story together with AdsTarget!

Updated «Privilege» Website: Premium-Class Aesthetics Our client is a leader in the premium catering segment, and their...
14/01/2025

Updated «Privilege» Website: Premium-Class Aesthetics

Our client is a leader in the premium catering segment, and their website needed to reflect the exceptional level of their services.

Here’s what changed — and what stayed the same:

- We retained the signature color palette to emphasize the brand’s recognition and traditions.

- The interface and navigation were updated — everything is now intuitive and user-friendly.

- The structure of content blocks was reimagined, with a focus on key advantages and services.

- Dynamic elements were added: smooth animations enhance the user’s interaction with the site.

- Readability was improved: updated fonts and text layouts ensure effortless content consumption.

Every detail of the redesigned site is crafted to strengthen the brand’s premium image. The new site embodies the elegance and sophistication that «Privilege» is known for.

Wrapping Up the Year: If anyone knows how to count beyond CTR, it’s us. This year at AdsTarget has been nothing short o...
30/12/2024

Wrapping Up the Year: If anyone knows how to count beyond CTR, it’s us.

This year at AdsTarget has been nothing short of incredible! But among all the wins and achievements, there’s one that warms our hearts more than skyrocketing conversion rates — we finally got to meet (almost) the whole team in person.

Our remote crew traveled from all corners of the world to St. Petersburg. The occasion? Of course, a corporate gathering! We dove into the School of Witchcraft and Wizardry (but more on that later) and even organized a creative photoshoot. After all, we couldn’t miss the chance to update our VK avatars and create memories beyond bar receipts from St. Pete’s legendary nightlife.

Young, awesome, creative, and — most importantly — all in one city. That’s who we are! We’re already looking forward to next year, to reconnect and make even more magic together.

⭐️ AdsTarget — people, numbers, love.

The New Year is just around the corner, and it’s a great opportunity to offer something special to your guests! To make ...
12/12/2024

The New Year is just around the corner, and it’s a great opportunity to offer something special to your guests!

To make your holiday promotions a real hit, it’s important to come up with unique offers that will attract guests and create a festive atmosphere.

Here are a few ideas for your holiday promotions!

The menu is more than just a list of dishes; it’s the guest’s first introduction to your restaurant. Here at AdTarget, w...
13/11/2024

The menu is more than just a list of dishes; it’s the guest’s first introduction to your restaurant. Here at AdTarget, we know that this key touchpoint can tell the story of the venue even before a single order is placed.

For the «Berezki» restaurant, we created both the main and bar menus, highlighting the restaurant’s concept with a focus on minimalism and modern trends. It was important to us that every design element, from fonts to color schemes, reflected the restaurant’s style — restrained, elegant, and tasteful.

In the HoReCa industry, a menu should do more than inform; it should work for the brand, helping create the right atmosphere and guiding guests to make choices with intention.

Don’t miss an opportunity to tell your story — even in the details! And we’re here to make that happen!

Updating the website is not just a matter of aesthetics but also functionality. We pay attention to every aspect, from a...
24/10/2024

Updating the website is not just a matter of aesthetics but also functionality. We pay attention to every aspect, from analyzing user experience to integrating modern technologies. This not only improves interaction with customers but also increases conversions.

In the process of working with Welton Hotel & Apartments, we gained valuable lessons. First, it is important to consider user feedback at all stages of the redesign. This ensures more targeted improvements and takes into account the preferences of the target audience.

Secondly, we must remember mobile responsiveness. In the face of growing mobile traffic, it is impossible to ignore users accessing the site from various devices. We ensured that all elements are displayed correctly on smartphones and tablets, significantly enhancing the user experience.

Additionally, we created a separate tab dedicated to the hotel’s restaurant. This decision was made to provide users with the opportunity to learn about the menu, prices, and special offers of the establishment. The tab includes sections with photos of dishes and guest reviews, helping to create a more complete picture of the dining experience offered at Welton.

As a result of the work we conducted, we created not only a visually appealing website but also a functional tool for the business. It has become easier to use, more accurately reflects the brand’s image, and consequently contributes to attracting new customers. We are confident that the quality redesign and the new restaurant tab is an investment in the future that will pay off in the long run.

1715 Duplex Hotel is a cozy place to relax in the heart of St. Petersburg, located in a historic building. Each room has...
15/10/2024

1715 Duplex Hotel is a cozy place to relax in the heart of St. Petersburg, located in a historic building. Each room has two levels: the first floor is equipped with all the conveniences for active leisure, while the second floor offers comfort for sleep.

We focused on domestic tourism and created not only posts about our hotel but also a lot of interesting content about St. Petersburg. We shared exciting routes, wrote about restaurants, and highlighted places associated with famous writers and poets. These posts received many saves and likes. We also collaborated with bloggers, including well-known ones, who helped us achieve full occupancy for several months.

Being a friendly hotel, we involved our friends—actors, designers, photographers, and other creative individuals—in creating content. Everything was done out of pure enthusiasm, with no money involved, just the genuine emotions of our actual guests at 1715. This became our “highlight,” as it allowed us to realize ideas without resorting to deceit. Our followers always responded warmly to the content we created.

Through our photos and videos, we established a memorable “voice of the hotel,” associated with home, comfort, and friendship. This helped us earn loyal advocates for our brand.

5 Key Tips for Successful Online Promotion in HoReCaIn the world of HoReCа, successful online promotion is a key factor ...
04/10/2024

5 Key Tips for Successful Online Promotion in HoReCa

In the world of HoReCа, successful online promotion is a key factor in attracting customers and maintaining competitiveness. Here are five useful tips for effectively promoting your business:

1. Website Optimization
Ensure that your website is mobile-friendly and has a user-friendly interface. Fast page loading and easy navigation are critical factors in retaining visitors.

2. Social Media
Actively use platforms such as Instagram and Facebook to create visual content. Share photos of dishes, interiors, and atmospheric moments to attract potential customers’ attention.

3. Search Engine Optimization (SEO)
Work on promoting your website in search engines. Use relevant keywords related to your business and create quality content to enhance visibility.

4. Customer Reviews
Encourage your guests to leave reviews on popular platforms like TripAdvisor and Google. Respond to reviews to show that you value customer opinions and are open to improvements.

5. Promotions and Special Offers
Attract customers with promotions and special offers that may only be available online. This could be a discount on the first visit or a unique dessert when ordering through the website.

By following these tips, you can improve your business’s online visibility and attract more customers!

Everyone says, "A proper brand image builds trust," but is that true? Customers go for the product and services, not a p...
05/07/2023

Everyone says, "A proper brand image builds trust," but is that true? Customers go for the product and services, not a pretty picture, so why bother?🤷🏻‍♀️

☝🏼We've prepared a list of tips to help you relax and stop worrying about your image:

1. Branding is just a marketing tale. Colors, fonts, and illustrations tailored and developed specifically for you are a waste of money. Your customers will notice and recognize you even among a sea of diverse brands. And those who can't, simply aren't your target audience.
2. Collaborations and partnerships are also unnecessary. Why attract attention using other people? Your followers should only see you, you, and you. You don't need someone else's audience, you have your own, and that's enough.
3. There's no need to engage with your subscribers. You have 500, 1000, or even more, but you're just one person! Imagine the amount of time it would take to go through DM, comments, and tags. Once you respond, there's no escaping...
4. But if you itch to do something, respond to reviews. But remember: it's usually just haters, and they all write nonsense. Tell them how wrong they are and why your establishment doesn't need their advice or remarks.
5. Lastly, stop spending money on advertising. Those who are searching will always find. Especially you😉

Remember: no reputations, no problems⛔️

We hope this collection of harmful advice entertained you, and you'll never, ever use it😁

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Marjanishvili 30
Tbilisi

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