02/06/2026
BRID has created a new identity for the Punchline Profit
PP is Georgiaโs first premium IP business show for YouTube, built on a single conviction: that entrepreneurs donโt need more motivation - they need movement.
The key visual concept places a person behind the Punchline Profit eye frame - cropped precisely at the eyes. It is a threshold image. From one side: the spectator - watching, observing, he waiting. From the other: the participant - confronted, clarified, moved. The frame is not a decoration. It is the brandโs core tension made visible: the moment before understanding arrives, and the person about to receive it.
Working on: Strategy, Logotype, Branding, Motion
Our Team:
Creative and art director \ Ia Darakhvelidze
Graphic Designer \ Ia Darakhvelidze
Strategy lead \ Tamar basilaia
Lead motion designer \ Luka Shvelidze
Motion designer \ Tako Akhlouri
Full project
https://lnkd.in/dN7gBBGE
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