IPM Market Intelligence Caucasus / აიფიემ მარკეტ ინტელიჯენს კაუკასუს

04/03/2026

📊 IPM Market Intelligence Caucasus About Qualitative research

📉 Qualitative surveys are a research method used to gather in-depth insights and opinions from a small group of people. Unlike quantitative surveys, which focus on numerical data, qualitative surveys use open-ended questions to encourage participants to share their thoughts and experiences. The data collected from qualitative surveys can provide valuable insights into customer behavior, preferences, and attitudes, and can be used to inform product development, marketing strategies, and more

Learn in detail 🔗 https://www.ipm.ge/qualitative

02/10/2025

🆕 სიახლე გარე რეკლამის ინდუსტრიაში!

📊 IPM ისა და ალმას თანამშრომლობით მონაცემები
ყურადღების ცენტრშია. კონკრეტული პლატფორმის აუდიტორიის რაოდენობა უკვე გაზომვადია.

✅ ჩვენ გთვაზობთ დროში გამოცდილ პროდუქტს.

25/07/2025

🚗 Research by IPM shows that Tbilisi citizens who rely on auto insurance place significant importance on having a competent claims manager at their insurance company. This post examines why such expertise is crucial for a smooth claims experience.

👨🏻‍💻 Claims managers play a vital role in the insurance process, especially for auto insurance. They oversee the claims process and ensure that policyholders receive the support they need during a challenging time.


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As Tbilisi continues to grow, the number of vehicles on the road is rising. With this growth comes the vital need for auto insurance. A key aspect of this insurance is the claims process, which can often be complicated and stressful. Research by IPM shows that Tbilisi citizens who rely on auto insur...

17/07/2025

🎥 Cinema VS 🎭Theater

📈 A recent study by the IPM reveals an intriguing trend: cinema ticket sales are now exceeding traditional theater attendance. This transformation reflects profound changes in how residents of Tbilisi engage with entertainment, raising important questions about the future of cultural experiences in the city.


In Detail ⬇

Tbilisi, the vibrant heart of Georgia, is experiencing a remarkable shift in its entertainment scene. A recent study by the IPM reveals an intriguing trend: cinema ticket sales are now exceeding traditional theater attendance. This transformation reflects profound changes in how residents of Tbilisi...

10/07/2025

🏢The banking sector in Georgia has rapidly evolved in recent years. A recent study by the IPM reveals an essential factor influencing customer satisfaction in this dynamic environment: employee competence

👩‍💼Understanding the impact of employee competence is vital for banks aiming to improve service quality and foster customer loyalty. This blog post explores the findings of the IPM study and discusses implications for banks operating in Georgia's competitive landscape.


In Detail ⬇

The banking sector in Georgia has rapidly evolved in recent years. A recent study by the IPM reveals an essential factor influencing customer satisfaction in this dynamic environment: employee competence. The study indicates that the skills and knowledge of bank employees significantly shape custome...

26/06/2025

📊🩺 According to IPM recent qualitative research, in Georgia, many people often prefer traditional remedies and self-treatment methods over professional medical advice. It is striking that a significant number of the population tends to downplay the seriousness of common ailments like headaches, dizziness, abdominal pain, constipation, and high blood pressure. Instead of consulting healthcare professionals, they often rely on self-medication.

👤This mindset encourages self-treatment through over-the-counter medications or remedies suggested by family and friends.

📑 This blog post explores these perceptions and practices, the reasons behind them, and their potential implications for public health.


In Detail ⬇

Health care practices differ widely across cultures and regions. According to IPM recent qualitative research, in Georgia, many people often prefer traditional remedies and self-treatment methods over professional medical advice. It is striking that a significant number of the population tends to do...

18/06/2025

🏪 In recent years, the retail landscape in Georgia has transformed dramatically, particularly due to the significant rise of hypermarkets. These expansive retail spaces have quickly gained favor among consumers, who appreciate the extensive selection and convenience these stores provide.

📊 Research from IPM highlights several crucial criteria that define the ideal shopping experience for hypermarket consumers in Georgia. Understanding these factors can enable hypermarkets to enhance their offerings and better meet customers' preferences.



In Detail ⬇

According to research conducted by IPM, consumer preferences for hypermarkets have been identified. A good atmosphere, quality, constant checking of product expiration dates by the hypermarket, parking, access to information about products, product variety, location, reliability, service, and socio-...

02/06/2025

🩺 In recent years, the private health insurance market in Georgia has expanded significantly, particularly in urban areas like Tbilisi, Kutaisi, and Batumi. Understanding consumer satisfaction in this sector is crucial as it directly impacts health outcomes and patient engagement.
📊 IPM Market Intelligence Caucasus LLC conducted an extensive study to assess policyholders' views on their experiences with health insurance. This post explores the study's findings, focusing on family doctor services and other significant factors influencing satisfaction in these major Georgian cities.


In Detail ⬇

In recent years, the private health insurance market in Georgia has expanded significantly, particularly in urban areas like Tbilisi, Kutaisi, and Batumi. Understanding consumer satisfaction in this sector is crucial as it directly impacts health outcomes and patient engagement. IPM Market Intellige...

21/05/2025

📱 Samsung VS Apple

📊 IPM Recent research from the Brand Funnel reveals fascinating insights into how these brands are positioned across different market segments in Georgia.

🟢 Samsung Galaxy targets a wide audience, appealing to the mass market. Meanwhile, Apple iPhone focuses on the premium segment.

🔵 Recent data shows that 45% of Samsung Galaxy device owners are aged 40-55, primarily living in Georgian regions outside major urban centers.

🟣 Targeting consumers aged 18-29, especially in urban areas like Tbilisi, Apple projects a brand image associated with luxury and innovation.


In Detail ⬇

The mobile phone market is an exciting and competitive space, filled with brands vying for consumer loyalty. Among these, Samsung Galaxy and Apple iPhone stand out as leaders. IPM Recent research from the Brand Funnel reveals fascinating insights into how these brands are positioned across different...

08/05/2025

📊 According to IPM beer market research in the vibrant and culturally rich country of Georgia, beer holds a special place in the hearts of its people. As we delve into the fascinating realm of beer consumption habits in this region, we uncover some intriguing statistics that shed light on the preferences of Georgian beer enthusiasts.

🍻 According to recent data, a significant 45% of beer consumers in Georgia enjoy their favorite brew on a monthly basis, indicating a consistent level of interest in beer throughout the year. What's more fascinating is that over half of Georgian beer aficionados indulge in this beloved beverage on a weekly basis, demonstrating a strong and regular consumption pattern among the population.


In Detail ⬇

According to IPM beer market research half of respondents use the beer weekly. 65% of the total respondents are draught beer users.