Generation Choice

Generation Choice Стратегическая дизайн-команда.

Наша стратегическая дизайн-команда с продуктовым подходом помогает сделать дизайн частью стратегии компании, чтобы находить точки роста в продуктах и бизнесе, тем самым снижая уровень неопределенности и преуспевать в быстро меняющемся мире. Мы способствуем в принятии правильных решений в области дизайн-стратегии и клиентского опыта.

В число наших клиентов входят OnlineTours, IntelleсtoKids, Y. Pr

acticum, FOAM и многие другие.

Компании обычно приходят к нам с вопросами и сомнениями, а уходят с новыми реализованными идеями, запущенным сервисом, пониманием того, куда и зачем идет компания на всех ее уровнях.

Наша миссия — взращивать дизайн-культуру в организациях различных отраслей. Делать компании дизайн-ориентированными по всему миру, чтобы они становились источниками инноваций, находили рычаги для роста бизнеса и использовали потенциал дизайна в полной мере его возможностей.

Back in 2021 we designed several websites for the IntellectoKids team for different educational formats and a client’s p...
12/07/2022

Back in 2021 we designed several websites for the IntellectoKids team for different educational formats and a client’s personal account.
Here you can see some of the work we've done: the main page of the site, where clients can learn about the product, educational formats and navigate to other landing pages for signing up.

Acting as a professional outsource product design team we were managing Agile development process: gathering requirements and delivering results regularly, building development roadmap, designing by sprints and a couple times a week we synchronized and brainstormed with IntellectoKids team.

A bit later we'll show you the parent's personal account in detail. However, you are already able to find it on the site. Enjoy!

→ intellectokids.com

In anticipation of the holidays for boys and girls together with Vanya Pokalyuk made a promotional page with gifts from ...
23/02/2022

In anticipation of the holidays for boys and girls together with Vanya Pokalyuk made a promotional page with gifts from SkyEng.

No more stereotypical gifts, let's give useful and necessary things!

Who hasn't had a chance to make a gift yet, here's the link for you: www.holidays2022.skyeng.ru


Is learning boring? We with IntellectoKids: Educational games for preschoolers think the opposite.At the beginning of th...
15/03/2021

Is learning boring? We with IntellectoKids: Educational games for preschoolers think the opposite.

At the beginning of the project, there were a lot of questions. For example, how to combine a serious educational style along with a sense of ease and fun for preschoolers? And most importantly, how to connect on an emotional level with parents who are choosing to educate their little ones for the first time in their lives. What should a reliable service that helps parents around the world develop young children in a safe digital environment look like?

We want to share snippets of digital support for IntellectoKids. We are still at the beginning of our journey together, but we have already achieved a lot:

- Created a visual communication system for offline and online marketing tasks
- Development of an adaptive design system
for digital products
- Developed a marketing website to engage parents and teachers
- Bring departments together and help coordinate requirements and solutions
- Act as the design division of the company, accompanying the launch of tasks of the development, marketing and guidance team

→ intellectokids.com

Here are the details of our work on the IntellectoKids website. These guys are building a media-entertainment educationa...
04/11/2020

Here are the details of our work on the IntellectoKids website. These guys are building a media-entertainment educational platform for kids. They create a new learning experience and reduce parents' workload.


A fresh project on Behance.YouGifted differs from other supplementary education schools in that it not only provides kno...
10/04/2020

A fresh project on Behance.

YouGifted differs from other supplementary education schools in that it not only provides knowledge of the future, but also forms in children the skills for a successful independent life.
Analyzing the motivations of the parents of the academy's students, we formulated the competitive values of the product, which became the basis for all decisions in the process of working on the project.

Link to the project: https://cutt.ly/itZiXOd

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Online bank. Work in progress.
25/11/2019

Online bank. Work in progress.

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13/11/2019

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Coming soon
12/11/2019

Coming soon

Hello friends!Recently we took part in a unique product launch in the United States. It's a You Gifted STEM & Brain Deve...
20/05/2019

Hello friends!
Recently we took part in a unique product launch in the United States. It's a You Gifted STEM & Brain Development Summer Camp for children. Here children take training programs aimed to acquire the essential 21 century skills of successful people. Thanks to fast reading, the development of memory and logical, critical and creative thinking, the solution of any vital task will not bring a child to a dead end. Children will experience Parkour, Martial Arts, Go Karts and more in the largest Summer Camp facility in South Florida.

Through close cooperation with the owners, we researched the needs of the audience and found what customers appreciate the most in the service. Parents in America are interested in development classes for their kids, so it was important for us not only to tell about the camp, but also to establish close contact with customers and convey the atmosphere to push parents and their children to immerse into this fascinating educational journey. We decided to act transparently and visually “tasty” among competitors in the market.

Every detail that may influence the final decision is important for parents. Therefore, we have designed a simple and understandable information structure, where parents may know more about training programs, a detailed daily schedule, get answers to their questions and even contact directly with the managing director of You Gifted. We've added to website bright visual content (like photos and illustrations) to help children feel the positive atmosphere of the camp. On those illustrations the same children are enjoying learning through play-based activities. Only 3 steps to new modern knowledge, new friends and emotions on the new website from our team.

Project: https://yougifted.us/

We are completing the illustrations for the Japanese pharmaceutical brand (we don't reveal all names until the end of th...
12/02/2019

We are completing the illustrations for the Japanese pharmaceutical brand (we don't reveal all names until the end of the project).

We created 33 story illustrations in a single style for e-mail newsletters of several internal departments (Lawyers, HR, Compliance, Marketing, Analytics, Finance, IT). The aim of the project was to visualize the activities and values ​​of each department in order to strengthen the brand spirit within the company towards the achievement of common goals.

In this project we:
- Conducted interviews with company leaders;
- Created Moodboard;
- Collected feedback from the company's colleagues to highlight the individuality of each department in the illustrations;
- Wrote scenarios for each illustration;
- Brainstormed the visual variations;
- Finalized the result in the vector.

In collaboration with Natalie Yalushchak and Anastasia Enhanser

The process of creating a series of illustrations for a Japanese company that is already over 200 years old.
05/09/2018

The process of creating a series of illustrations for a Japanese company that is already over 200 years old.

07/05/2018

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Tbilisi

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Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 20:00
Thursday 10:00 - 20:00
Friday 10:00 - 20:00

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