27/08/2026
Our brief: help Guernsey use electricity more efficiently.
Our answer: Go on, do it for Guernsey.
A new creative platform for Guernsey Electricity Limited, encouraging islanders to shift more energy use to off-peak hours, helping lower bills, reduce carbon and ease pressure on the grid.
Brought to life across digital, print and OOH with a cast of unmistakably quirky characters.