29/06/2026
Sometimes a serious message needs a less serious way to get it across.
When Guernsey Post asked us to help tackle the growing issue of dog bites, we knew we had to strike the right balance. Around two posties a month are bitten on our island, yet most owners genuinely believe their dog would never bite. The challenge wasn't to point fingers, it was to encourage small changes that keep both posties and pets safe.
Our answer was a campaign built around one simple message:
Big or small, Guernsey Post love them all... but posties don't want to get bitten.
Supported by a door drop leaflet, video and practical advice, the campaign made it clear that Guernsey Post loves dogs just as much as everyone else. The aim was simply to help owners understand how even the friendliest dog can react unexpectedly, and how a few simple precautions can make deliveries safer for everyone.
We had a brilliant time casting our four-legged stars, and a huge thank you goes to TDR Studio for the fantastic filming (and expert dog wrangling!).
No animals or posties were injured in the making of this film. 🐶📮