18/10/2022
In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications instititute, believes that having a sustainable development by 2030 is a collective responsibility. The Faculty of Public Relations, Advertising and Marketing (FOPAM), as part of its CONTRIBUTION towards achieving the SDGs, has launched a term project for students to conceptualize and develop communication campaign tools towards informing, educating and sensitizing some communities in Ghana, about the need to change attitudes and bahaviour towards bad practices that impede the achievement of the SDGs, by 2030.
JOIN US in this sensitization drive to help achieve the SDGs.
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GIJSDGCampaignproject2022
*CAMPAIGN BRIEF*
DAWURO CONSULT
PROJECT; SDG 5 - Gender Equality
Research Paradigm; Positivism and Pragmatism.
Planning Strategy... SOSTAC/SWOT Analyses.
Community Targeted; Kayaye community at Malata Market
Campaign Objective;
1. To change the abusive habits of Target audience against Kayayes at the Malata market by 80% of the population within a period of 3years.
Target Audience; Men (18-45yrs) who abuse Kayayes
Marketing STRATEGY.... Segmentation(S), Targeting(T), Positioning (P)
Creative Strategy.. Omission and Suggestion
CMS.... To promote gender equality and eradicate all forms of abuse against Kayayes.
Mandatory Elements... Corporate Identity elements and conformity statements.
Media Strategy... TVCs, Street POSTERS and Social media strategy.
Partners
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